Barbara Valencia

PROFESSIONAL PORTFOLIO 01 Bárbara FEBRUARY 2021 Valencia ABOUT ME 02 Bárbara Valencia " Experienced publicist with a demonstrated history of working with social media, focused towards the entertainment and food industries." BÁRBARA VALENCIA | 2021 EDUCATION 03 19 College Bachelor's Degree in Advertising and Market Communications from Tecnológico de Monterrey. Monterrey, Mexico. August 2014 - May 2019 BÁRBARA VALENCIA | 2021 WORK EXPERIENCE 01 HELLOW FESTIVAL SOCIAL MEDIA MANAGER One of the most renowned and iconic music festivals in Mexico. 04 02 03 CATENA STUDIO SOCIAL MEDIA MANAGER ELEMENTO SOCIAL MEDIA MANAGER Iconic agency with accounts such as Grupo Costeño, one of the biggest restaurant groups in Mexico Boutique agency with exclusive accounts made up of iconic small businesses located in Mexico. BÁRBARA VALENCIA | 2021 SKILLS AND ABILITIES 07 Bárbara Valencia SOCIAL MEDIA INFLUENCER MARKETING PR PRESS RELATIONS BÁRBARA VALENCIA | 2021 08 Work + Clients BÁRBARA VALENCIA | 2021 EARLIEST TO CURRENT YEAR 01 09 HELLOW FESTIVAL April 2019 - October 2020 Social Media coordination and management Content creation Influencer management and coordination Talent coordination day of on site (J Balvin, Kygo, Caloncho) BÁRBARA VALENCIA | 2021 10 During the 2019 edition of the festival, we were celebrating the 10th anniversary of Hellow Festival. We wanted to transmit fun, good vibes and eclecticness through our content and social media channels, as well as traditional advertising channels BÁRBARA VALENCIA | 2021 11 NOTABLES - 2019 FESTIVAL EDITION - Fanbase increase of 83.8% through all three main social media channels (Facebook, Twitter, Instagram) - Facebook - fanbase increase of 2.5% (from 502k page likes to 515k page likes) - Instagram - fanbase increase of 59.1% (from 40.9k followers to 65.1k followers) - Twitter - fanbase increase of 22.2% (from 20.7k followers to 25.3k followers) - Influencer campaign with an approximate reach of 7,807,889 persons and 46,909,165 impressions BÁRBARA VALENCIA | 2021 12 02 CATENA STUDIO October 2020 - January 2021 Content planning + strategizing for all social media channels Content brainstorming Photoshoot coordination + planning Social media management. BÁRBARA VALENCIA | 2021 13 ACCOUNTS Managed a diverse and varied group of accounts, from the most emblematic restaurants in Mexico, to the cutest multivitamin supplements in the market. GRUPO COSTEÑO Cuerno, Animal, Mochomos, Lázaro y Diego OTHERS Belabear Gummies, On Bun, Air Care BÁRBARA VALENCIA | 2021 03 ELEMENTO January 2021 - current Content planning + strategizing for all social media channels Influencer marketing Photoshoot coordination + planning BÁRBARA VALENCIA | 2021 14 15 ACC OUN TS Managed a diverse group of accounts made up of emblematic local businesses in Monterrey. BÁRBARA VALENCIA | 2021 Como Comí La Divinata Nutribits / Solem Cabra Loca Coffee Hotsie Dr. Carlos González - https://www.linkedin.com/in/bvalr/ Monterrey, Mexico BarbaraValencia WORK WITH ME PROFESSIONAL PORTFOLIO | 2021