Bakht Zamin (Sameer)

Search Engine Optimization (SEO) Overview This project involved designing a backlink strategy for a website offering online products and services. The task included:  Conducting competitor backlink analysis to identify where competitors are acquiring their backlinks.  Utilizing tools like SEO Quack extension to find and compare five backlinks of a competitor’s website.  Analyzing the characteristics of the shortlisted backlinks to enhance the website's own backlink profile. This sample demonstrates my ability to perform in-depth competitor analysis and develop an effective backlink strategy Problem Statement Suppose you are designing a backlink strategy for a website that offers online products and services. For this purpose, competitor backlink analysis is compulsory. First, you want to know from where your competitor is getting backlinks to their website. There are numerous tools that can help you find the backlinks of any website. In this exercise, you need to find five backlinks to a website. Also, you are required to find the characteristics of the shortlisted backlinks. To compare your website with one of your competitors you can use the SEO Quack extension. Tasks: 1 Part 1 Select a business website as your competitor. Open this URL: https://ahrefs.com/backlink-checker, paste the URL of the selected website, and Click on the Check Backlink button to find the backlinks of the selected website. 3. Take a screenshot of the result and paste it into a Word file. 4. Now, copy five backlinks and paste them into the Word file. Solution: 1. 2. 5 backlinks of the competitor: 1. 2. 3. 4. 5. https://www.biselahore.com/ https://njp.gov.pk/ https://www.bisegrw.edu.pk/ https://www.pitc.com.pk/ https://www.webometrics.info/en/asia/pakistan Part 2 In part 2, you are required to check that the selected backlinks are no-follow or do-follow. To check the link type, please follow the steps below: 1. Open any two links from your selected backlinks. 2. Right-click on the page and click “View page source”. 3. Now, press ctrl+f and paste the selected link in the search bar. 4. Take a screenshot of the source code and highlight the competitor’s link. 5. If you see a rel=”nofollow” attribute then that link is no-follow. Otherwise, the link is do-follow. Solution: Task 2:-. Install the SEO Quake extension to your chrome browser. Open any website in your browser and enable the SEO Quake extension by clicking on its icon from the left-side category bar. Click on the Diagnosis tab from the menu. Click on "COMPARE URLS/DOMAINS" from the menu bar. Enter the URLs of your website and your competitor's website. Click on the Process URLs button. Take a screenshot of the result and paste it into a Word file.