Bakht Zamin (Sameer)

Search Engine Optimization (SEO) My Solution Content Optimization & Competitor Analysis for Online Courses Targeting Pakistani Audience Overview In this project, I focused on optimizing a website offering online courses globally, with an initial emphasis on the Pakistani audience. The tasks included:  Using Google Trends to identify the latest trending queries and incorporating these keywords into the website content to attract the targeted audience.  Analyzing competitors' source codes to expand keyword research and gain insights into their content optimization strategies. This sample showcases my ability to utilize trending data and competitor analysis for effective content optimization, tailored to a specific regional audience. Problem Statement Suppose you are optimizing a website that offers online courses globally, and you are currently focusing on the Pakistani audience before targeting the audience worldwide. To get the targeted audience the content on the website needs to be optimized for the latest trends. You can use Google Trends to get the latest trends. After getting the related queries from Google trends, you can include these keywords in your content to make your content trending. Additionally, you intend to analyze your competitors' source codes to expand your keyword research and gain insights into their strategies. You can get it by visiting the source code of the competitors' website. Task 1: 1. Visit the link https://trends.google.com/ 2. Type the keyword “online courses” in the search field and press enter. 3. Scroll down the screen and take a screenshot of the results including the “Related Queries” portion. 4. Paste the screenshot into a Word document. Solution: 5. Now select the location “worldwide” from the location drop-down list. 6. Scroll down the window, take a screenshot of the results including the “Related Queries” portion, and paste that into the Word document. Solution: Task 2 1. Visit the Google.com 2. Write the keyword “online course in Pakistan.” 3. Select any website as a competitor from the search results except for DigiSkills.pk. 4. Visit the competitor’s website. 5. Open the source code of that website using the CTRL+U short key. 6. Take the screenshot of the source code and paste that into the word document. Solution: Website’s Link: https://virtualacademy.com.pk/ 7. Find the Meta titles and descriptions from the source code. 8. Copy one related keyword from the Meta title and one from the Meta description. 9. Paste the copied screenshots in the solution document. Solution: 1st Keyword from competitor’s Meta title: “Free Online Education” 2nd Keyword from the competitor’s Meta-Description: “Technical Courses”