Bakht Zamin (Sameer)

Overview This Case Study involved conducting a comprehensive competitor analysis and developing an SEO strategy for ranking "Honda Bikes" in Lahore. The work included:  Identifying 5 long-tail keywords with low competition and high search volume using Google Ads' Keyword Planner Tool.  Analyzing competitors' keywords to understand their SEO strategies.  Formulating a targeted SEO approach to enhance visibility and outrank competitors in the local market. This sample showcases my skills in keyword research, competitor analysis, and strategic SEO planning. Problem Statement Suppose you are the owner of “Honda Corporation” in Lahore city of Pakistan, and Honda Bikes are your target products to rank in Lahore city. You should know what customers search for when buying Honda Bikes. You can gather the most effective keywords through keyword research and embed them in your content to get your products ranked on any search engine. In this exercise, you are required to shortlist 5 long-tail keywords against "Honda Bike" using the Keyword Planner Tool by Google Ads. The shortlisted keywords should have Low Competition and High Average Monthly Searches. Also, find your competitors by researching the keywords on Google search and spy on your competitors' keywords. Task 1: 1. Open the Google Keyword Planner tool by visiting https://ads.google.com/. (Sign-up is mandatory) 2. Click on “Discover New Keywords”, and write “Honda Bike”. 3. Change the Location to Lahore city, and click on “Get Results”. 4. Take a screenshot of the displayed results and insert it in the word document. 5. From the displayed results, take 5 relevant long-tail keywords having High Search Volume and Low Competition and paste them into a word file. Solution: Screenshot: Shortlisted Keywords: 1. 2. 3. 4. 5. 6. honda goldwing price honda 125cc bike honda deluxe 125 honda motor cycle honda cg 125 prices honda bike showroom Task 2:-. Select a keyword from the above-shortlisted keywords and paste it into the search bar of Google. Choose a website of your choice from the search results. Now, open the Google Keyword Planner tool. Click on “Discover New Keywords” and then click on “Start with a Website” Enter the URL of the chosen website, change the location to Lahore, and click on “Get Results” Take a screenshot of the displayed results and insert it in the word document. From the displayed results, take 05 related Long-tail keywords having High Search Volume and Low Competition and paste them into the word file. Solution: Screenshot: Shortlisted Keywords: 1. 2. 3. 4. 5. 70 Honda price in Pakistan bike for Honda bike honda 70 price in Pakistan bike honda price in Pakistan bike honda price