Bakht Zamin (Sameer)

Digital Marketing & SEM (Search Engine Marketing) Overview: In this exercise, I was tasked with conducting keyword research for an educational institute's Google Ads campaign aimed at attracting students interested in IELTS courses in Lahore, Pakistan. The project involved using Google Ads' Keyword Planner to identify and refine a list of relevant, lowcompetition keywords, structuring them by match type to optimize the campaign's reach and effectiveness. SOLUTION: Task 1: Create an account on Google Ads. Task 2: Open the Keyword Planner and use the competitor's link provided in the guidelines to explore new keywords. Task 3: Apply the location and language filters based on the scenario. Task 4: Narrow down the list of keywords and select the best 6 keywords based on the guidelines. NO KEYWORDS ielts course in Lahore 1 2 ielts fees best ielts academy in Lahore ielts institute in Lahore ielts preparation in Lahore 3 4 5 6 ielts speaking test AVG. MONTLY SEARCHS COMPETITION TOP OF THE PAGE BID (LOW RANGE) TOP OF THE PAGE BID (HIGH RANGE) 100 – 1K Low PKR8.60 PKR31.55 100 – 1K Low PKR10.06 PKR43.02 1K – 10K Low PKR9.05 PKR42.63 100 – 1K Low PKR9.04 PKR34.17 1K – 10K Low PKR8.60 PKR50.24 100 – 1K Low PKR5.74 PKR68.83 Task 5: Structure the chosen keywords based on their appropriate match type. Broad Match  ielts fees Exact Match    [ielts preparation in Lahore] [ielts institute in Lahore] [best ielts academy in Lahore] Phrase Match   “ielts speaking test” “ielts course in Lahore”