Badaru Olamijuwon

Course Project Part 1: Company Profile Fill in the following information about your selected company. Remember that you will work with this same company for the duration of the block semester. Name of Company: Toyota 1. Company Logo (add screenshot below): 2. Company’s Vision or Mission Statement: Toyota’s Mission Statement Toyota’s mission statement is “Producing Happiness for All.” The company states that it aims to achieve the goals of this corporate mission by “addressing the challenges of mobility as a mobility company” 3. Explain the company’s mission statement in your own words: In my own words “Producing Happiness for All” simply mean helping people to be comfortable by providing means of transportation that will make life easier for people of all class at a lower cost that can be affordable like what Toyota Company is doing for the world in the transportation industry. 4. Does your company have a profile on Facebook? Do they advertise on Facebook? Screenshot their Facebook profile and a Facebook ad, insert below: 5. What other social media channels does your company use? Are they on Twitter, Instagram, LinkedIn, or Pinterest? Screenshot their presence on these social media channels, if the company uses them, and insert the images below: 6. Research all the products that your company makes, and all the services it provides. Make sure to include things like franchises and sponsorships. Products : Toyota Industries develops and manufactures automobiles and automobile-related products, such as vehicles, engines, car air-conditioning compressors, … Services it provide: General Automotive Repair 1. Preventative Car Maintenance 2. Air Conditioning Service 3. Cooling System and Radiator Repair 4. Synthetic Motor Oil Replacement 5. Oil Filter Replacement 6. Engine Diagnostic 7. Belts, Hoses, Fluids 8. Transmission Services Toyota Company franchises And sponsorships : 1. Toyota Motor Corporation (TMC) Official sponsor of the copa Bridgestone Libertadores De America (CBL) 2. Toyota Motor Manufacturing Canada (TMMC) Aim to create opportunities to support local not-for-profit and charitable partners or organizations. 3. Sporting Event Sponsorships · Motorsport · Kaizer Chiefs · Springboks · Toyota Cheetahs · SASAPD · Wines2Whales · Pedal Power Association 7. How does your company market to B2B businesses (including non-profit organizations)? Give examples. Toyota Company uses multi-channel approach to market to B2B businesses and non-profit organizations such as: 1. Social media: LinkedIn, X.com, Facebook and YouTube. 2. Online advertising: Targeted Google Ads, industry and specific production. 3. Content marketing: whitepapers, case ,webinars and blog posts. Non-profit organizations Marketing such as : 1. Donations: Toyota’s philanthropic efforts in supporting non-profit organizations like the American Red Cross 2. Community engagement: volunteer programs And local outreach 3. Sponsorship : supporting non-profit events and initiatives. Examples of Toyota Company market B2B businesses including non-profit organizations 1. “ Toyota’s sustainability “ program highlighting eco-friendly practices and products. 2. Initiative Promoting efficiency and productivity “ Toyota’s lean Manufacturing “ 3. Emphasizing comprehensive materials handling solutions “ Toyota’s forklift total solution “. 8. How does your company market to B2C consumers? Give examples. Yes, Toyota Company market to B2C ( business-to-Consumers) using various channel or strategies Toyota targets B2C consumers through various channels and strategies, Toyota efficiency promotes its vehicles, builds brand loyalty and drives sales . These are few examples of Toyota Company B2C marketing Advertising Campaigns 1. “ Toyota safety sense “ (2015) Highlighting advanced safety features. 2. “ Toyota Hybrid “ (2016) Promoting eco-friendly vehicles. 3. Emotional ads showcasing Toyota’s versatility “ Let's go places “ (2012). Influencer Marketing 1. Partnership with popular automotive Influencers (Eg. Doug DeMuro). 2. Sponsorships of automotive events and shows. 9. Define the 4 Ps for your company. Take a screenshot of an advertisement for your company, insert it below and answer the questions: 9a. Product: What is the product that is being advertised? How is the product different from competitors’ products? The product that is being advertised is Toyota Fortuner TRD, Innova Crysta ,Fortune and vellfire etc. The products are different from competitors' products because remedies to repair, design and replace defective items is Toyota's outlook to manufacture the highest quality built automobiles. This is 9b. Price: Does the advertisement show the price of the product? What is the price? If the price is not on the ad, where can a customer find it? Screenshot the website that shows the price if it is not included in the ad and insert it above, next to the advertisement. The Advertisement shows the price of product like for Toyota Fortuner TRD is worth $ 36,700 in USA and Toyota what's unique about Toyota! Most other automakers are more concerned about profits, styles, power, luxury and obsolescence while Toyota Manufacturing company is ready to make you happy at all times by making your product always in good condition. Fortuner leader edition 2024 is worth $ 45,000, Toyota Innova Crysta VX 2.48 STR 2024 is worth $ 30,150 and Toyota vellfire in 2024 is worth $ 77,743 . 9c. Place: Where and how can this product be purchased? These product can be purchased as the company official website 9d. Promotion: How is the product promoted? In a Google search, an email, a billboard, or a website? These Product are promoted in Goggle search , through an email in some places on the billboard and even on social media channels and platforms. 10. REFLECTION QUESTIONS: VISION & MARKETING ● ● Does your company’s marketing match the intent of their vision? Yes Do you believe the company is successfully fulfilling their mission with their advertising? Why or why not? Why ● Why because everyday billions of customers go to the Internet to search for things they want and Toyota Company is advertising in almost all of the social media channels and platforms their mission which is “Producing Happiness for All” is really alien with their advertisement they are making on those social media channels and platforms. 11. REFLECTION QUESTIONS: PROMOTION ● ● ● Is your company advertising in the right place? Yes Will the company find their customers where they are advertising? Yes Should your company use traditional advertising in any way? Why or why not? Why ● What proof do you see to justify your answer? Toyota Company can still benefit from traditional advertising in certain ways: Way traditional advertising: 1. Local market presence : Local prints, radio, and TV ads maintain a strong presence in the regional market. 2. Emotional Connection: Traditional ads create emotional Connection through storytelling and visuals. 3. Brand awareness: Traditional advertising ( TV ads, print and radio) reaches a wide audience, and building brand recognition.