Azeez Roheem

AZEEZ ROHEEM. A - CASE STUDY Since 2023, I've been helping business owners enhance their online presence and boost revenue through personalized strategies. I specialize in Social Media Marketing and Management on platforms like LinkedIn, Facebook, Instagram, Google etc. My passion lies in generating leads that turn into potential clients. My goal is to ensure your success and bring a smile to your face. CLIENT RESULTS Please refer to the attached Case Study Sheet for visual representations showcasing some of the results, and reviews I've accomplished. Facebook Ads (Health & Wellness Industry) - Pure IV Utah Client: Pure IV Utah Industry: Health & Wellness Challenge: Facebook Ads Account Disabled Solution: Transfer of Ads to a New Facebook Ads Account Result: Increased Leads and Traffic SUMMARY Pure IV Utah, a health and wellness company specializing in IV hydration therapy, faced a major setback when their Facebook ads account was disabled. As 80% of their lead generation was dependent on Facebook ads, this posed a significant threat to their sales funnel. I swiftly assisted them by creating a new Facebook Ads account, transferring the necessary data, and setting up new campaigns while adhering to Facebook's advertising policies to prevent future account disablement. By optimizing their audience targeting and ad creatives, we saw an increase in their conversion rate by 30% within the first 45 days. Their lead generation through Facebook ads stabilized, ensuring business continuity. LinkedIn Lead Generation – B2B SaaS Company Client: Mid-sized CRM software company targeting SMEs Industry: Software as a Service (SaaS) SUMMARY Objective: Generate qualified leads for the client's sales team through LinkedIn outreach. Strategy: - Optimized the client's LinkedIn profile to improve positioning. - Built a targeted list using advanced LinkedIn filters (industry, title, company size). - Sent personalized connection requests and crafted follow-up sequences. - Shared value-driven posts to keep prospects engaged. Result (over 90 days): - 450+ new targeted connections generated - 85 discovery calls booked by the client's team - The client reported closing 12 new deals after follow-up conversations LinkedIn Page Management – HR Consulting Firm Client: Boutique HR consultancy helping SMEs with recruitment and employee training Industry: Human Resources & Consulting SUMMARY Objective: Strengthen LinkedIn presence, build brand authority, and attract more inbound inquiries. Strategy: - Posted consistently (4–5 times weekly) focusing on HR insights, client wins, and educational content. - Responded actively to comments and engaged with audience posts. - Optimized the company page with relevant keywords and clear service descriptions. - Engaged in LinkedIn groups and industry discussions. Result (over 6 months): - 170% growth in page followers (from 400 to 1,080) - 230% increase in post engagement rate - 42 inbound inquiries generated through LinkedIn page activities - Client reported higher visibility among target businesses Facebook Ads (E-commerce Industry) - Stellar Apparel Client: Stellar Apparel Industry: E-commerce Challenge: Declining ROI on Facebook Ads Solution: Advanced Targeting and A/B Testing Result: 50% Increase in Sales SUMMARY Stellar Apparel, a growing online clothing brand, was struggling with declining returns on their Facebook ads. I revamped their campaign strategy by implementing advanced targeting techniques and running A/B tests on different creatives and copy. By adjusting their audience segmentation and focusing on retargeting previous customers and lookalike audiences, we saw a 50% increase in sales and a reduction in cost per acquisition (CPA) by 25%. Facebook Ads (Fitness Industry) - FitPro Gear Client: FitPro Gear Industry: Fitness Challenge: Low Engagement and Conversion Rates Solution: Ad Creative Overhaul and Dynamic Product Ads Result: Boosted Engagement by 60% SUMMARY FitPro Gear, a fitness equipment company, approached me due to low engagement and conversion rates in their Facebook ad campaigns. I analyzed their previous ads and identified that their creatives and copy were not resonating with their audience. We overhauled their ad creatives, focusing on visually appealing images and video ads that demonstrated the product benefits. Additionally, I set up dynamic product ads to showcase various items to users who had interacted with their website. This led to a 60% increase in engagement and a significant boost in conversions by 40% within the first three months. Facebook Ads (Real Estate Industry) - Summit Homes Client: Summit Homes Industry: Real Estate Challenge: High Lead Costs Solution: Lookalike Audience Strategy and Lead Form Optimization Result: 35% Reduction in Cost Per Lead SUMMARY Summit Homes, a real estate company specializing in luxury properties, was facing high lead acquisition costs through Facebook ads. I implemented a lookalike audience strategy using their existing customer data to create more relevant audience segments. Additionally, I optimized their lead generation forms by reducing the number of fields and providing clear value propositions. As a result, the company experienced a 35% reduction in their cost per lead and saw a higher quality of leads entering their sales pipeline. Google Ads (E-commerce Industry) - Trendy Gadgets Client: Trendy Gadgets Industry: E-commerce Challenge: Low Click-Through Rate (CTR) on Google Ads Solution: Keyword Optimization and Ad Copy Refresh Result: Increased CTR by 45% SUMMARY Trendy Gadgets, an e-commerce store, had a below-average click-through rate (CTR) on their Google Ads campaigns. I conducted a keyword audit and refreshed the ad copy to better align with user intent. By incorporating more long-tail keywords and adjusting bid strategies, we were able to improve their CTR by 45%, ultimately leading to more conversions and a higher return on ad spend (ROAS). Google Ads (Local Service Industry) - CleanTech Services Client: CleanTech Services Industry: Local Cleaning Services Challenge: Poor Local Visibility Solution: Geo-Targeted Google Ads Campaign Result: 200% Increase in Local Bookings SUMMARY CleanTech Services, a local cleaning company, struggled with low visibility in their Google Ads campaigns. I set up a geo-targeted campaign focusing on local keywords and adjusted the ad extensions to display their contact information and service areas more prominently. As a result, they saw a 200% increase in local bookings and a surge in traffic to their website. TikTok Ads (Beauty Industry) - GlamShine Cosmetics Client: GlamShine Cosmetics Industry: Beauty Challenge: Low Brand Awareness Solution: Influencer Collaboration and Engaging Video Ads Result: 70% Growth in Brand Awareness SUMMARY GlamShine Cosmetics wanted to grow their brand awareness and engagement through TikTok. I developed a TikTok ad strategy that involved collaborating with beauty influencers to showcase their products and running engaging video ads that resonated with TikTok's younger audience. The campaign led to a 70% increase in brand awareness and boosted their follower count on TikTok by 50% in two months. Google My Business (Healthcare Industry) - Elite Dental Care Client: Elite Dental Care Industry: Healthcare Challenge: Poor Visibility on Google Maps Solution: Google My Business Optimization and Regular Posts Result: 120% Increase in Local Search Visibility SUMMARY Elite Dental Care was struggling with low visibility in local search results on Google. I optimized their Google My Business profile by ensuring all information was accurate and complete, adding high-quality photos, and regularly posting updates about their services. As a result, they saw a 120% increase in their local search visibility, which led to more bookings and walk-in appointments. Google My Business (Restaurant Industry) - Bella Italia Client: Bella Italia Industry: Restaurant Challenge: Negative Reviews and Poor Ratings Solution: Review Management and Customer Engagement Result: Improved Ratings from 3.2 to 4.5 Stars SUMMARY Bella Italia, a local restaurant, was struggling with poor Google My Business ratings due to negative reviews. I worked with them to implement a review management strategy, encouraging satisfied customers to leave positive reviews and addressing negative feedback professionally. We also engaged with their audience by posting weekly updates about new dishes and promotions. Within six months, their rating improved from 3.2 to 4.5 stars, and they saw a 25% increase in foot traffic. Past Client Testimonials On Reviews