Linkedin Sample Portfolio
LinkedIn Lead Generation, Outreach & Ads Case Studies
Case Study 1: SaaS
Client Industry: SaaS
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Azeez Roheem | Page 1
LinkedIn Lead Generation, Outreach & Ads Case Studies
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 2: Coaching
Client Industry: Coaching
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Azeez Roheem | Page 2
LinkedIn Lead Generation, Outreach & Ads Case Studies
Case Study 3: IT Services
Client Industry: IT Services
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 4: Real Estate
Azeez Roheem | Page 3
LinkedIn Lead Generation, Outreach & Ads Case Studies
Client Industry: Real Estate
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 5: Marketing Agencies
Client Industry: Marketing Agencies
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
Azeez Roheem | Page 4
LinkedIn Lead Generation, Outreach & Ads Case Studies
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 6: E-learning
Client Industry: E-learning
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
Azeez Roheem | Page 5
LinkedIn Lead Generation, Outreach & Ads Case Studies
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 7: Legal Services
Client Industry: Legal Services
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
Azeez Roheem | Page 6
LinkedIn Lead Generation, Outreach & Ads Case Studies
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 8: Fintech
Client Industry: Fintech
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
Azeez Roheem | Page 7
LinkedIn Lead Generation, Outreach & Ads Case Studies
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 9: HR Firms
Client Industry: HR Firms
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Azeez Roheem | Page 8
LinkedIn Lead Generation, Outreach & Ads Case Studies
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 10: Consulting Firms
Client Industry: Consulting Firms
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Azeez Roheem | Page 9
LinkedIn Lead Generation, Outreach & Ads Case Studies
Case Study 11: Healthcare Tech
Client Industry: Healthcare Tech
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 12: Event Management
Azeez Roheem | Page 10
LinkedIn Lead Generation, Outreach & Ads Case Studies
Client Industry: Event Management
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 13: Recruitment Agencies
Client Industry: Recruitment Agencies
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
Azeez Roheem | Page 11
LinkedIn Lead Generation, Outreach & Ads Case Studies
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 14: NGOs
Client Industry: NGOs
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
Azeez Roheem | Page 12
LinkedIn Lead Generation, Outreach & Ads Case Studies
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Case Study 15: eCommerce Brands
Client Industry: eCommerce Brands
Objective: Generate qualified B2B leads and increase brand visibility on LinkedIn.
1. B2B Outreach Strategy:
- Used LinkedIn Sales Navigator to target decision-makers based on role, company size, and industry.
- Sent 250 personalized connection requests and initiated DM sequences focused on pain points and value
proposition.
- Resulted in 130 replies and 50 qualified leads.
2. LinkedIn Marketing & Ads:
- Launched Sponsored InMail and Lead Gen Form campaigns with clear CTAs.
Azeez Roheem | Page 13
LinkedIn Lead Generation, Outreach & Ads Case Studies
- Targeted based on job title, industry, and remarketing from profile visits.
- Achieved CPC of $1.75, CTR of 2.8%, and cost per lead of $12.00.
3. Visual Strategy:
- Showcased lead magnets, customer testimonials, and carousel posts.
- Regular weekly posts combined with ad campaigns improved engagement.
Tools Used: Sales Navigator, LinkedIn Ads Manager, Google Sheets
Role: Azeez Roheem led strategy, execution, and reporting.
Result Summary:
- 50+ qualified leads, 5 demos booked, and positive ROI from ad spend.
Azeez Roheem | Page 14