Competitor Analysis Report
Nectar Sleep
Purple Comparison
Confidential
Search Volume | Current Opportunity
2
Primary Keyword
Search Volume
Position
Cost Per Click
purple mattress vs nectar
170
3
$9.55
purple vs nectar mattress
90
3
$14.32
nectar vs purple mattress
140
4
$6.06
purple vs nectar
0
6
$0.00
nectar vs purple
480
7
$8.30
Consumption | Rating
Primary Keyword
Search Volume
Position
Cost Per Click
nectar vs purple
480
7
$8.30
In SEO Yoast Premium this should be set as the primary keyword to optimize for
3
Search Volume | Current Opportunity
Primary Keyword
Search Volume
Position
Cost Per Click
nectar vs purple
480
7
$8.30
In SEO Yoast Premium nectar vs purple should be set as the primary keyword.
4
Word Count | Performance Statistics
5
Comp Set Average
Minimum Required
Current
purple mattress vs nectar
170
3
purple vs nectar mattress
90
3
nectar vs purple mattress
140
4
purple vs nectar
0
6
nectar vs purple
480
7
Purple Compare | Opportunity
This page needs the following;
• Optimization Text Inclusion
• Anchor Links
• Resource footer; (2) external no follow edu links
6
Consumption | Rating
Primary Keyword
Search Volume
Position
Cost Per Click
nectar vs purple
480
7
$8.30
In SEO Yoast Premium this should be set as the primary keyword to optimize for
7
Search Volume | Current Opportunity
Primary Keyword
Search Volume
Position
Cost Per Click
nectar vs purple
480
7
$8.30
In SEO Yoast Premium nectar vs purple should be set as the primary keyword.
8
Word Count | Performance Statistics
9
Comp Set Average
Minimum Required
Current
purple mattress vs nectar
170
3
purple vs nectar mattress
90
3
nectar vs purple mattress
140
4
purple vs nectar
0
6
nectar vs purple
480
7
Audit | /p/compare/purple
On Page Optimization Starting Spot
10
Page
Word Count
Content Value
Performance
Purple Compare
1706
32
44
Word Count | Performance Statistics
11
Comp Set Average
Word Count
Performance
MEAN
852
29
#1 - Sleep Advisor
557
19
#2 - Youtube (Riz Knows)
12
1
#3 - MattressClarity
528
17
#4 - Best Mattress
497
37
#5 - Sleep Sherpa
435
33
#6 - Nectar Sleep
1706
44
#10 - Nest Maven
2218
69
#15 - Slumber Search
4555
70
Performance | Specific Word Inclusion
12
Word Inclusion
Volume
Increase
Word Inclusion
Volume
Increase
Memory foam
1
Pressure points
2
Gel memory foam
2
Gel memory
1
Foam
2
sleep
3
Sleepers
3
Polyurethane foam
2
Bed
7
Mattress industry
2
Firmness
1
Purple bed
2
Base layer
2
Comfortable
mattress
1
layer
6
Firm mattress
2
Capitalization does not matter, simply word word in each phrase. i.e. memory foam is good foam memory will not work.
Performance | Improvements Specific Word Inclusion
13
Page
Word Count
Content Value
Performance
Purple Compare
1764
47
63
Resource | Section Just Below The Footer
In the ‘sleeping hot’ section
cooling fabric [1] add no follow link https://www.uhs.umich.edu/sleep
In the ‘softness’ section
support your back [2] add no follow link
https://www.health.harvard.edu/pain/what-type-of-mattress-is-best-for-people-with-low-back-pain
Nectar vs Purple Resources;
[1] University of Michigan; University Heath Service, Sleep.
[2] Harvard Health Publishing; Harvard Medical School, What type of mattress is best for people with
low back pain?.
14
Intent Driven | Specific Word Inclusion
15
Word Inclusion
Volume
Increase
Bed mattress
1
High-density foam
1
Gel-infused
memory foam
1
mattress
companies
1
Nature’s sleep
mattress
1
Tuft needle
1
Leesa mattress
1
Capitalization does not matter, simply word word in each phrase. i.e. memory foam is good foam memory will not work.
Intent Driven | Specific Word Inclusion Improvements
16
Page
Word Count
Content Value
Performance
Purple Compare
1780
54
71
HiJack | User Intent Inquiry
How
•
•
•
•
how firm is purple mattress
how does purple mattress ship
how is purple mattress shipped
how long for purple mattress to expand
When
•
when did purple mattress come out
Can
•
can purple mattress get bed bugs
Preposition
•
•
•
•
•
Comparison •
purple mattress for back pain
purple mattress for heavy person
purple mattress for lower back pain
purple mattress for back sleepers
purple mattress for stomach sleepers
purple mattress vs nectar
Format Same As Your FAQ’s
- How firm is purple mattress compared to Nectar
Purple mattress is rated X out of ten whereas Nectar mattress is rated X out of ten.
(you can answer as long as you’d like about Nectar)
+ How does Purple mattress ship compared to Nectar
17
Authority | Trust Flow, Citation Flow
18
Compare Nectar Sleep Mattresses vs Purple
Value
Trust Flow
16
Citation Flow
22
Authority | Backlinks - Trust Flow, Citation Flow
Compare Nectar Sleep Mattresses vs Purple
URL Trust Citation
Flow
Flow
Domain
Domain
Trust Flow Citation Flow
http://www.tgdaily.com/consumer-tips/significant-benefits-of-thepurple-mattress-and-why-you-should-choose-it
0
14
29
52
0
2
4
27
0
2
3
24
0
0
6
25
COMPARE do follow
http://www.jodohkita.info/upcoming/Health-Fitness/page/16/
Spammy Link; no follow
http://www.mattressinformationhq.com/compare-purple-vscasper/
compare nectar sleep mattresses vs purple do follow
http://www.ayoetex.com/w_compare+mattresses+side+by+side/
compare nectar sleep mattresses vs purple do follow
19
Authority | Backlinks - Trust Flow, Citation Flow
http://www.tgdaily.com/consumer-tips/significant-benefits-of-the-purple-mattress-and-why-you-should-choose-it
• Change the keyword to Compare Nectar vs Purple
• Move the keyword to the beginning of the first paragraph
• The way we shape up depends majorly on our lifestyle habits that consist of our eating
and sleeping practices. Your overall health and wellness is dependent on a few key
factors such as your eating daily habits, fitness routine and sleep health. In a recent
comparison, two top mattresses evaluate the wellness benefits when you Compare Nectar
vs Purple. You spend up to 1/3 of your life in bed so even the quality of sleep can be
affected by your sleep environment.
• Paragraph two. Good health is a sign of betterment of mental and physical wellbeing.
When people fall sick, they tend to refuse to do the things which they usually love to do,
and nothing can bring them happiness except for their ailment. Our sleeping habit plays a
vital role in the betterment of our overall health as it decides on how much relaxation our
body is entitled to receive.
• Need to add a period (.) to the end of the last sentence in the first paragraph.
20
Zero Position | First Image
• The first image must have the title, description atl, and Alt attribution named exactly after
the keyword
21
Engagement | Social
Compare Nectar Sleep Mattresses vs Purple
Volume Increase
Facebook
60
Twitter
1
Pinterest
1
Reddit Engagements
0
Number of Links
4
Evergreen Score
1
TOTAL ENGAGEMENT
62
• After optimization we will syndicate via social for social shares and social signals
22
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