SEO VIsion and Plan
NECTARSLEEP
SEO VISION & PLAN
SEO VISION
SEO VISION - CURRENT SCENARIO
Overall
Branded
Generic
Total clicks Click % to Overall Total impressions Imp % to Overall Avg. CTR Avg. position
275,392
2,531,400
11%
3.25
200,529
1,002,639
20%
73%
40%
2
5%-%-%
4.1
• In Current scenario, our branded clicks are 73% of the overall organic clicks we’re getting
•Whereas non-branded clicks are merely 37% of the overall organic clicks
•Ideally it should be reverse where 70% clicks should be from generic keywords & 30% should
be from branded keywords
SEO VISION FOR ACHIEVING 70-30 RATIO FOR GENERIC KEYWORDS
Keyword
Research
• Performing keyword research & freezing down set of keywords as per assigned priority i.e primary, secondary & tertiary which will again be
dependent on search volumes, competition & intent
Keyword • Once keywords are freezed, we will map them to their respective urls for further optimization
Mapping to
urls
Tracking
keywords
current
rankings
On-page
Optimizatio
n
Technical
Optimizatio
n
• Once mapping is done, we will track their current rankings in the Google which will be our base ranking for tracking progress
• On-page optimization will be performed which mainly includes page title, description, header tags, content optimization for keyword density,
inter-linking & more
• It will include sitemap audits, 404 errors checks & redirection if needed, crawl issues, page speed issues if any, code to content ratio optimization,
Canonical issues, Schema implementation, Robots.txt File, Breadcrumb Navigation, Broken Links or Orphan Pages, JavaScript Tabbed Content
Off-page • After all the above tasks are done, our all efforts & focus will be on link building activities .
Optimizatio
n
EXECUTION PLAN FOR THE SEO VISION – KEYWORD RESEARCH
Categories
bedroom sets
Mattress
bedroom sets
Adjustable bed frame
Mattress
bedroom sets
Mattress
bedroom sets
Reviews
Sheets
bedroom sets
Reviews
bedroom sets
Reviews
Adjustable bed frame
Protector
Sheets
Sheets
Pillow
bedroom sets
bedroom sets
Reviews
Mattress
Mattress
Keyword
bedroom sets
memory foam mattress
bedroom furniture
adjustable beds
memory foam mattress topper
king bedroom sets
foam mattress
queen bedroom sets
casper mattress reviews
bed sheets
bedroom furniture sets
purple mattress reviews
kids bedroom sets
mattress reviews
adjustable bed frame
mattress protector
flannel sheets
silk sheets
memory foam pillow
cheap bedroom sets
king size bedroom sets
leesa mattress review
memory foam
best memory foam mattress
Search Volume (US) CPC (US-
-
Competition (US-
URL MAPPING FOR KEYWORDS
Categories
bedroom sets
Mattress
bedroom sets
Keywords
bedroom sets
memory foam mattress
bedroom furniture
Adjustable bed frame adjustable beds
bedroom sets
king bedroom sets
Mattress
memory foam mattress topper
bedroom sets
queen bedroom sets
Mattress
foam mattress
Reviews
casper mattress reviews
bedroom sets
bedroom furniture sets
Reviews
purple mattress reviews
Sheets
bed sheets
bedroom sets
kids bedroom sets
Reviews
mattress reviews
Adjustable bed frame adjustable bed frame
bedroom sets
cheap bedroom sets
bedroom sets
king size bedroom sets
Pillow
memory foam pillow
Protector
mattress protector
Reviews
leesa mattress review
Sheets
flannel sheets
Sheets
silk sheets
bedroom sets
girls bedroom sets
bedroom sets
bedroom dressers
Mattress
memory foam
Search Volume (US-
URL Mapped
No landing page found
https://www.nectarsleep.com/mattress
No landing page found
https://www.nectarsleep.com/adjustable-bed-frame
No landing page found
https://www.nectarsleep.com/mattress
No landing page found
https://www.nectarsleep.com/mattress
https://www.nectarsleep.com/reviews
No landing page found
https://www.nectarsleep.com/reviews
https://www.nectarsleep.com/sheets
No landing page found
https://www.nectarsleep.com/reviews
https://www.nectarsleep.com/adjustable-bed-frame
No landing page found
No landing page found
https://www.nectarsleep.com/pillows
https://www.nectarsleep.com/mattress-protector
https://www.nectarsleep.com/reviews
https://www.nectarsleep.com/sheets
https://www.nectarsleep.com/sheets
No landing page found
No landing page found
https://www.nectarsleep.com/mattress
ON-PAGE EXECUTION
•URL Structure
• We will optimize url structure on the bases of primary keyword inclusion,
removal of any unwanted special characters. Also, taking care of length of url.
•Page Title Suggestion
•• Once the keywords are freezed, we will target different combination of keywords
in page title
•Meta Description
•• A well written meta description can increase CTR in SERPS. We are writing specific
description for each landing pages
•H1 Tag Suggestion
• H1 tags are best way to increase keyword density and increase relevancy. We will
target best keyword in H1 tags
Inter-Linking
• Inter-linking are best way to pass link juice across website and increase navigation
for both users as well as bots. Therefore we can fetch lot of SEO benefit through
it
Image Optimization
• Image Alt helps to increase keyword density in the page & also helps bots to
recognize what image is about.
will write website content in footer section in order to increase keyword
Inclusion of Footer Website Content • We
density & inter-link among different pages
Video Sitemap Creation
• Video sitemap enables us to rank our own website rather than youtube or any
other video uploader website
TECHNICAL OPTIMIZATION EXECUTION
•Sitemap Audits & Creation
•Redirect Check
•Rectifying Crawl Issues
•Rectifying Canonical Issues
Schema Implementation
Robots.txt Audits
Breadcrumb Navigation Checks
Broken Links or Orphan Pages
JavaScript Tabbed Content
•• Auditing sitemaps for correct submission of urls & checking proper indexing. Also,
creation of video sitemap is pending
•• Auditing re-direction issues if any & making sure its getting to proper page
•• Rectifying crawl issues from Google webmaster tools
• Auditing canonical issues. If found any we will implement proper canonical for the
respective urls.
• Making sure schema tags are implemented on all the required pages
• Auditing robots.txt file & make necessary changes if required
• Wherever needed we will implement breadcrumb navigation across website
• We audit website for broken links & orphan pages & remove them from the website
• Making sure everything on the website is getting indexed properly.
OFF-PAGE OPTIMIZATION EXECUTION
Brand Backlinks
Activities
Wikipedia Page
Creation
Google
Business Page
Creation
Knowledge
Graph Creation
Non-Branded
Backlinks Activities
Guest Posting
Article Submission like
Ezinearticles.com
Image Sharing
Video Posting like daily motion,
vimeo, metacafe & more
Classified Sites
Web 2.0 Like Blogger, tumblr,
wordpress & more
Forum Posting
Blog Commenting
QnA sites like Yahoo answers &
Quora
PPT & PDF Submission
Social bookmarking
Infographics
OFF-PAGE OPTIMIZATION EXECUTION
High Authority Linking Activities
Guest Posting
Forum Posting
Blog Commenting
Article Submission
QnA Submission (Quora & Yahoo Answers)
Classified Ads
Social bookmarking
Image Sharing
PPT & PDF Submission
Web 2.0 submission
Infographics
Total Links Generated
Number of Activities Per Month-
Number of Activities Weekly-
Group Websites Linking Execution Plan
Group
site 1
Group
site 2
Main
Website
Group
site 4
Group
site 3
1.
2.
3.
4.
Using Scrapebox we will scrape all the pages of all group websites
Shortlist URLs on the basis of SEO metrics like DA, PA, TF , CF and relevancy of page content
Shortlist keywords & Landing pages to be linked on different pages as per page content of group
website
Send for linking.
THANK YOU