Change Leadership Strategy Plan Training Manual
Change Leadership Strategy Plan (Training Manual)
Rasmussen College Managing Change Professional Certificate Course
Ash Bindra
April 26, 2020
Change Leadership Strategy Plan Training Manual
Change Leadership Strategy Plan Training Manual
Current Issues Delta Pacific are Facing
Throughout its history, Delta Pacific Company (DPC) has experienced a lot of success
but due to globalization and greater competition, DPC had to embrace change. More
specifically, other competitors were selling similar hardware products at cheaper prices than
DPC, initiating the development of a new vision for DPC. Despite that, clients were still having
valuable conversations with DPC sales representatives and this encouraged DPC to implement
knowledge-based solutions, instead of just selling hardware. Understandably, this is not an easy
transition to make and an immense amount of training, along with resources are needed to
facilitate such a process. Furthermore, management had expected better results in terms of
profitability, company morale, and operations, but that is not the case. As a result, the
organizational behavior system at DPC must be analyzed and evaluated in order to ensure long
term success.
Analyzation of Change Leadership Strategy to be Implemented
In general, a change leader can take on different roles based on the situation. In regards,
to the challenges DPC are facing, one would believe that the change leader should take on the
role of a coach. Essentially, the management at DPC have already provided the employees with
training, resources, and equipment, but the board of directors and the shareholders are growing
impatient with the slow returns. Consequently, the change leadership strategy should focus on
coaching, because mentoring, counseling, training and providing feedback are coaching
behaviors that can help facilitate organizational change. Moreover, the vision of the company
needs to be reiterated to the employees, while holding people accountable, and focusing on the
organization’s long term success. In conclusion, some key change leadership strategies that must
Change Leadership Strategy Plan Training Manual
be implemented are greater involvement of stakeholders, exploring various options, and
emphasizing the importance of the change.
Type of Leadership Mindset Needed to Create a New Environment
In this particular instance, the multiplier mindset or the growth leadership mindset could
benefit DPC. However, the growth mindset may be more suitable to create a new environment
because it encourages the development of new skills. For the most part, a growth mindset helps
us learn from our mistakes, while learning how to handle adversity better. Also people who
utilize the growth mindset understand the prowess of hard work and are more likely to persevere
through any challenges. Additionally, those individuals are more creative and innovative, which
results in the creation of new opportunities, while inspiring others around them.
Compare and Contrast the Advantages and Disadvantages of two Popular Change Models
Two popular change models are the ADKAR and Kotter’s Change Model. First, the
ADKAR change model incorporates awareness, desire, knowledge, ability, and reinforcement,
all in hopes to initiate personal change among the employees. Next, Kotter’s Change Model
provides new methods of operating and focuses on increased urgency, building the team, getting
the vision correct, communicating, getting things moving, focusing on short-term goals, not
giving up, and incorporating change. Some similarities between the two Change Models are that
each one focuses on the employees, both are relatively easy to follow and implement, and both
involve collaboration and communication to be effective. On the other hand, there are some
differences between the ADKAR and Kotter’s Change Model that are worth mentioning.
Overall, Kotter’s approach is more detailed than the ADKAR Model and focuses on smaller
victories, while emphasizing the importance of taking risks and focusing on the actions of senior
Change Leadership Strategy Plan Training Manual
leadership. In summary, the ADKAR model is more focused on providing the employees with
the information to make the requisite changes.
Although, there is no perfect change model, in my opinion, the Kotter’s Change Model
should be implemented by DPC to help turnaround the company. The Kotter’s Change Model is
a more sustainable transformation, and provides more motivation for large groups, while keeping
everyone motivated to accept the change. More importantly, the Kotter’s Change Model can
start helping the company right away, while expanding the operations of the company as well as
showing the employees the reasoning behind the decisions.
Ensuring the Most Effective and Efficient Process of Changing an Organizational Culture
Kotter’s Change Model will ensure a robust process of change because it highlights the
potential problems and issues that can impede organizational progress and growth. For instance,
some companies neglect the impact of culture, others permit too much complacency, and some
disregard the importance of vision. Fortunately, such issues can be minimized through the use of
the Kotter’s Change Model because of the various stages the model incorporates, such as
developing a vision, altering the culture, emphasizing a sense of urgency, empowering
stakeholders, etc. Unquestionably, this model gets everyone within the organization to
acknowledge the change and makes the transition more smooth, which should help DPC achieve
some of its financial and operational goals.
Constructing a Leadership Team and Explain the Importance of the Leader’s Position
within Each Area of the Change Plan
Obviously, change leaders impact a company financially, and maybe a company can only
afford to incorporate one change leader, and based on those circumstances, the results will vary.
Regardless, under ideal circumstances, the leadership team should consist of a strategist,
Change Leadership Strategy Plan Training Manual
entrepreneur, mobilizer, and talent advocate. In general, the strategist will focus on making sure
the organization is taking strides towards its mission and vision. Whereas, the entrepreneur will
use its creative spirit to develop and introduce original ideas and products. Next, the mobilizer
will maximize the potential of stakeholders and the talent advocate will do his or her best to
make sure the employees with the correct skills and mindset are positioned properly to impact
the company positively. Regardless of the change leader’s allocated role, he or she will be
influential in almost every phase of the Kotter’s Change Model. Essentially, the leader is the one
who gets the whole process started and must address the most pertinent issues at hand. At DPC,
the employees are not embracing the training techniques and are taking too long understand the
true nature of their job, so the change leader has to step right in and develop a team-oriented
environment, while making clear the vision and strategy of the company. Additionally, the
leader needs to communicate the urgency of the change, while establishing small milestones that
enhance the confidence and morale of employees on a consistent basis.
More importantly, a company must create a change management plan and outline. The
three common structures of leadership are the Change Management Department, change
managers, and change agents. More specifically, the Change Management Department
establishes the vision, strategic plan, and structure for the new plan. The change managers are
going to breakdown the problems and find appropriate solutions and the change agents are going
to execute tasks based on the guidelines created by change managers.
Examples of What the Leaders Should Expect During the Change Process
Throughout the change process, leaders should expect enduring a variety of emotions,
while facing various challenges from time to time because so many factors affect the change
process. For the most part, if the leader is competent, others will listen and the culture within the
Change Leadership Strategy Plan Training Manual
organization should begin to change, but there will always be an individual or two who question
certain guidelines. Also, in certain instances, there may be some miscommunication and at times
certain decisions will give birth to new problems. However, despite some of these hurdles, as
long as the vision and strategy are clear, and the leader is consistent with his actions, the
company should start to witness positive changes within the organization.
Two Specific Organizational Barriers and at Least two Specific Employee Resistance
Behaviors That are Most Likely to Occur During an Organizational Culture Change
Understandably, implementing change is not always easy, and there are some potential
organizational barriers to change that one must be aware of. One organizational barrier that may
be exhibited by some individuals is a resistance to change because the individual feels he or she
is unable to cope with the change and is not eager to learn the new technological processes. As a
result, the employee is less likely to follow instructions and may even choose to leave the
company. Another organizational barrier some may experience is the fear of the unknown since
the employees are unsure of what will happen or what the final outcome will be. Consequently,
those employees may ask a lot of questions and struggle to commit to the change process.
Strategies to Combat Barriers and Resistance Behaviors
In order to combat barriers, leaders must communicate effectively, while remaining
versatile throughout the process. Moreover, management needs to regularly reiterate the
objectives of the change and what the expected results should look like. Also, leaders must be
willing to provide more than adequate training and resources so employees have the opportunity
to be successful. Honestly, the leaders and management of the company have to observe the
staff closely, while asking specific questions to avoid dealing with too many barriers to change.
Change Leadership Strategy Plan Training Manual
Behaviors that DPC’s Leaders Need to Exhibit to Ensure a Positive and Successful
Cultural Shift for the Long-Term
Ultimately, there are many behaviors that DPC’s leaders need to exhibit to ensure a
successful cultural shift for the long-term. First, the leaders must ensure that the strategy and
culture align with each other, so it is easier to encourage collaboration throughout the
organization. Next, DPC’s leaders must attempt to slowly modify the behavior of the
employees. The prevalent behaviors must be evaluated first and then DPC leaders should start to
emphasize behaviors that they want reinforced. Furthermore, DPC leaders must acknowledge
the strengths of the existing culture and be willing to integrate unique interventions, while
monitoring cultural growth.
Top Mistakes Leaders Make During and Organizational Culture Change and
Recommendations to Avoid Those Mistakes
Unfortunately, some mistakes are going to be made and one should do their best to avoid
making such mistakes. Some common leadership mistakes are not establishing a proper
communication plan, disregarding employee resistance, ignoring team feedback, lackluster
leadership, making assumptions, unrealistic expectations, and not clearly articulating internal
transitional phases. In order to avoid making these mistakes, leaders must be flexible and openminded, while making a conscientious effort to understand the employee’s actions and behaviors.
Leaders must remain vigilant and outline procedures and policies for various situations
throughout the change process. To be forthright, nothing can be taken for granted, and leaders
must display their own commitment to the change through their actions and quality of work.
Change Leadership Strategy Plan Training Manual
References
Alsher, P. (2018). 15 Common Mistakes Made by Leadership During a Change – and What to
Do About Them. Retrieved from https://www.imaworldwide.com/blog/15-commonmistakes-made-by-leadership-during-a-change-and-what-to-do-about-them
Calder, A. (2013). Organizational Change: Models for Successfully Implementing Change.
Retrieved from https://digitalcommons.usu.edu/honors/144/
Craig, W. (2017). Growth Mindset: What it is and Why it Makes Better Leaders. Retrieved from
https://www.forbes.com/sites/williamcraig/2017/10/03/growth-mindset-what-it-is-andwhy-it- makes-better-leaders/#491a580833c8
Hogg, B. (2018). 8 Change Leadership Strategies for Sustainable Results. Retrieved from
https://smallbizclub.com/leadership/strategic-planning/8-change-leadership-strategiessustainable-results-2/
Katzenbach, J., Steffen, I., and Kronley, C. (2012). Cultural Change That Sticks. Retrieved from
https://hbr.org/2012/07/cultural-change-that-sticks
Rasmussen College. (2020). Managing Change. Retrieved from
https://professionalcertificates.rasmussen.edu/mod/page/view.php?id=18266&forceview=
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Wanamaker, C. (2016) Change Management Methodologies: Kotter’s Method vs. Prosci’s.
Retrieved from https://toughnickel.com/business/Change-Management-MethodologiesKotters-Method-Vs-Prosci