Arriane May De Los Santos

My 5 Xero Hacks TO SAVE 6 HOURS A Week SAVE 6 HOURS A WEEK WITH MY SIMPLE, LITTLEKNOWN XERO HACKS FOR TIME-POOR, STRESSEDOUT BUSINESS OWNERS My 5 Xero Hacks TO SAVE 6 HOURS A Week At Doers Finance, we help women like you to build profitable, lifestyle-friendly businesses the smart way. By taking your bookkeeping and accounts OFF of your personal to-do list, you’ll be freed up to spend more time serving your clients instead. The Doers Finance team and I will take over your bookkeeping, payroll, and reporting… and they’ll even make sure you’re compliant with any new rules to keep the ATO at bay. We’ll free you up to focus on the parts of your business you love, and leave the rest to us. And the best part? We’ll take the time to work alongside you, to build your trust, and give you peace of mind that giving up your money-management isn’t losing control. x Sarah 1 2 3 KNOWING YOUR COMPETITORS DIFFERENT TYPES OF COURSES UPSELL OPPORTUNITIES 6 5 4 CREATING YOUR WRITTEN CONTENT CREATING YOUR VIDEO CONTENT MAPPING OUT YOUR PORTAL 7 8 9 BUILDING YOUR PORTAL PROGRAM RETENTION PLANNING YOUR FIRST LESSON Online courses are an incredible opportunity to take your business to the next level! They allow you to STOP trading time for money working in a manual or service based business, where your time and income is capped. You are able to share your message, your “Genius Zone”, with the world, operate 24/7, and gain loyal customers around the world without going anywhere! So many women have been thinking about building an online program but don’t know where to start or get overwhelmed with fear or perfectionism halfway through. But, whether you’re creating a course for the first time, or are transferring your manual face-to-face business to an online platform - these simple steps will help you to get clarity, implement efficient systems, and be operating online in no time! Ready to do more with COURSE CREATION? To join me inside The Behind-The-Scenes Guide To Course Creation for just $27 USD... CLICK HERE! 1 2 3 KNOWING YOUR COMPETITORS DIFFERENT TYPES OF COURSES UPSELL OPPORTUNITES Knowing your competitors is one of the first steps you need to take when creating your course so you can really validate your idea and confirm that YOUR course is WORTH CREATING! There are two types of online programs you can create and although you may end up having both in your business... it’s important to start with just one. It’s one thing to be excited about your idea and receive support and interest from friends and family... but you need to take a look at what others are already doing in your industry and make sure there is a market currently interested in what you have to offer... proving that this is a viable business model. Information Products OR One-Off Online Courses are created around a one-off purchase with an end goal... eg. a 6-week health detox program. They are best suited to those who don’t need ongoing support (in-and-out niches) and are drivenAby a strong online brand... which doesn’t necessarily have to have a human leading them. Have a really close look at what five of the best content creators (competitors!) in your space are doing. Research their price points and understand the details of their programs. What inclusions are members receiving? Where is the value in their content? How do their courses differ from each other? Look carefully at their brands and how they communicate their essence, personality and values... notice what profile they are presenting to the public. Membership Programs (Recurring) programs are based around creating a community... led by a strong leader (or leaders). They are perfect for niches that need ongoing support such as parenting coaching, fitness training or business mentoring. They work best when you take your market on a journey... and really benifits those who thrive on connection and support. Once you have this clear understanding... you can now work out how you can be different... and of course... how you can be better! Ultimately your market will decide which type of course is best for you when you ask... “How can I best serve and help my consumers?” Once you’ve decided on your program type... you need to create your Value Ladder! You MUST have more than one offer or product... or else you will be leaving money on the table! Why? Well, there are people in your community who will want to take another step with you... so you want to be prepared and have something else to offer them! Start with your core offer, then look at what upsells you can include... for example a VIP service with some exclusive behind-the-scenes content or a free physical gift such as a mini recipe book if you’re selling a health program. In addition, decide how you can add a premium option (top level) to your core offer... such as a ‘gold membership’. This could mean members get top priority support, or a one-on-one coaching call each month, in addition to the standard inclusions in your core offer. growth e l ib d e rk cr tra wo l see in x il e w h c u o u Y m out too h it w e u in reven so Time is money... stick to these fine guidelines and re it’s your content so eate... managable to cr le and also managab for people to consume! u don’t And remember, yo ting make money crea a program... selling you make money it! Ready to do more with COURSE CREATION? To join me inside The Behind-The-Scenes Guide To Course Creation for just $27 USD... CLICK HERE! 4 5 6 MAPPING OUT YOUR PORTAL CREATING YOUR VIDEO CONTENT CREATING YOUR WRITTEN CONTENT Video is currently the most successful form of engagement throughout digital platforms. It has made online training so much more comprehensive and clear, as the teaching tools and techniques are limitless. You can show live demonstrations, draw diagrams and combine visual slideshows with your voiceover... to name just a few options. To compliment your video training, you’ll need to create some written content that can be downloaded and completed online or printed. Introducing Canva!! The good news is, you don’t have to be a designer to put these documents together. With just a few simple skills, you can create these yourself with little time and often no cost. Canva is a free online application which allows you to create professional, quality documents, perfect for your online course. Watch a few quick tutorials and you will be producing in no time! But, follow these important rules... Welcome to what is often the most overwhelming step... mapping out your online portal! Some of the most talented and experienced female entrepreneurs can get stuck on fear and perfectionism at this point, stuggling to transfer what is in their head... to their online platform. Follow these simple tips because it doesn’t have to be scary AND more importantly... it doesn’t have to take much time! 1. Map out your modules (the main topics of your program). Reduce your list to a maximum of 8 modules. 2. List the lessons within each module, sticking to a maximum to 4-6 in each. 3. If you are creating a membership program, create 12 modules as it will work really well with an annual membership. 4. Outline the best way for you to teach each lesson, for example, face-to-face video, written content in a downloadable form, or video using diagrams and slides in conjunction with your voiceover and instructions. *** If you struggle to stick to these guidelines it’s most likely because this is your Genius Zone (your area of expertise!) and you will want to share everything you know... but, make sure you remember the value of what you’re giving away and strip it back! At the same time, video gives you the opportunity to present not only your brand but the personality behind the brand in just a matter of minutes (even seconds!)... resulting in connection, trust, and deeper relationships which would have previously taken so much longer to develop. This is so valuable in online courses as your consumers can connect - KNOW, LIKE and TRUST you... and either stick around longer or come back for more! So, list the lessons and teaching components you can create using video and then define which kind of video you’ll use eg. face-to-camera, whiteboard training, documentary footage, slideshow with voice over.... it’s up to you!! 1. Keep your branding consistent - include your logo and stick to your brand’s core colours so separate documents appear to be a part of the same family. 2. Stick to 2-3 fonts only... a TITLE font, a BODY COPY font... and a SCRIPT font for pull quotes or simple elements you want to stand out. 3. Make sure your images are copyright approved. You CAN’T just use images from Google or Facebook but luckily Canva has a HUGE range of photos and graphics that you can choose from... many of which are FREE! An exceptional ce is customer experien your vital to retaining customers. And y! CLARITY is ke ple visual Whether it be sim layout or communication and course the details of your MUST be T&C’s... customers follow your able to EASILY ust you program... and tr 100% Ready to do more with COURSE CREATION? To join me inside The Behind-The-Scenes Guide To Course Creation for just $27 USD... CLICK HERE! 7 8 9 MAPPING OUT YOUR PORTAL CREATING YOUR VIDEO CONTENT CREATING YOUR WRITTEN CONTENT There are two platforms I use to create my online portals. It is SO important to retain, delight and service your customers to ensure your business is successful and continues to move ahead! So with all this knowledge and information, it’s time to plan your first lesson. The first is always the hardest and most time consuming - but once it’s done... it’s just a matter of mastering your system. My favourite is ClickFunnels - a landing page and membership portal builder. You can create a fantastic membership experience starting from the registration areas to managing how your content is released (all at once or module-bymodule) ensuring your consumers get exactly what they need. ClickFunnels is SO user-friendly and you don’t need to be technically experienced to create a wonderful online program! Wordpress Custom is a great platform to use when creating your online course ONCE you’ve seen some success in your program and your really making money from it. It is slightly more expensive and takes more time as it’s more technical. The advantage is that the features are limitless so you’ll be able to achieve exactly what you want to as your business grows! f e one! I s o o h c to y need l n highly o I u o Y p u start o start t s l you’re in e n n ClickFu d n e m m reco with! Clear communication will ensure you attract quality customers who understand the conditions of signing up - and consequently, stay in your program longer. Here are a few essentials I include in my business: • A clear Product Guarantee - this helps alleviate pre-purchase doubt. • Detailed Terms and Conditions must be stated clearly to confusion. • Have a firm Refund Policy (eg. within the first 30 days). • Under Promise and Over Deliver. We want to do more than satisfy... we want to delight! • Firm Payment Options - I only offer a pay in-fulloption and a two-part payment-plan. You don’t need to offer more options than that - and of course, make the pay in full option more cost effective for the customer. Most importantly, be consistent with everything you do and make processes and systems as simple as possible for your customers. Let’s get started with these simple steps: 1. What is your lesson called? 2. What type of videos will you have? (eg. face-to-camera, whiteboard training, slidepack etc.) 3. When are you filming? 4. Where will you be filming? (studio, outdoors etc.) 5. What equipment will you need? 6. What are the main points for each of your video scripts? 7. What supporting written material do you need (if any) Repeat this workflow for each of your lessons so you can group your video content together, and film multiple videos in one session. The same applies to your supporting documents - planning ahead allows you to sit down for solid, focused sessions and achieve more in less time! THE BEHIND-THE-SCENES GUIDE TOO MY 5 XERO HACKS TO SAVE 6 HOURS A WEEK HOW TO TRANSFORM YOUR BUSINESS... AND YOUR LIFE... AND STOP TRADING TIME FOR MONEY You are in possession of a tool that can get you massive results when implemented correctly. But, unless you understand the real power of each of these steps and how to implement them to the best of their ability, it’ll only remain an under-utilised tool that sits in your toolbox. It is like having the keys to a gorgeous car but not knowing how to drive it. So, if you’d like to use these steps to their full potential, I’ll show you how, in my brand new training, “The Behind-The-Scenes Guide To Course Creation”. At $27 USD it costs less than a dinner out… but has the potential to transform your business, and your life, as you stop trading time for money, regain more time and uncap your income. CLICK HERE TO GET STARTED >>