Sample Lead Generation Plan
Lead Generation
1. Planning
Need: Clients
Objective: Generate leads
Target Market: Business Owners, Decision Makers, SMEs
Location: Australia / U.S
Content Strategy: Relationship-based, Provide solutions to the clients’ need
2. Creating
Email Marketing
Videos
Social Media Content - Facebook, twitter and Instagram
3. Distribute
Promote Social Media sites
Additional Contents in social media to promote. - Linkedin, twitter, Instagram and facebook
4. Capture
Email Marketing
Landing page
Spreadsheet - Lead Gen. Tracker
5.Analyze
Track via Spreadsheet
6. Cultivate
Personalize
Interact
7. Convert
Answer Questions
Use template to offer services