Anzah Mustafa

Sayar Care x Action Potential NEXT Why Now Now is the time for Sayar Care to take aggressive steps to increase its revenue and placement in multiple channels. Current search trends show that people are searching for hair loss products due to COVID 19. Not only that, but there is a piece of the pie that Sayar Care can grab. Your brand has a clear contrast to other brands. The first being natural compared to for example Rogaine. The second being an opportunity to be Gender Neutral. Gender Neutral products are getting traction. Having just one product for each gender also saves the retailer money. Your product can be Gender Neutral as women would appreciate this product too. This is perfect for Salons that cater to women and to customers who purchase for their male spouse. Products Product Cost Wholesale Benefits Natural Ingredients Cruelty-free and not tested on animals Retain $30 USD $7 - $15 Effective for All Hair Types (Gender Neutral) Vegan 7 Active Botanicals Hair Growth Shampoo Vegan Restore $27 $6.75 - $13.50 Adds Volume Sulfate, Paraben, and Cruelty-Free All hair types Competition Indirect: https://upguys.com/ Female: Bumble & Bumble • Full Potential Shampoo, Conditioner, and Booster Spray • Even price Female : The Ordinary • Multi-Peptide Serum for Hair Density Female: Fable & Mane • Holiroots - Pre Wash hair treatment oil Female: Grow Gorgeous - HAIR DENSITY SERUM INTENSE 60ML Direct: Biotopic Biotopic Follicle Plus 27 (2oz) | Super Nutrients Hair Loss Treatment $32 CAD Biotopic® D.N.A Regrowth Serum | Receding Hairline & Bald Spots (1 oz) $34 Cad Biotopic Super Nutrient Shampoo with Caffeine (8oz) $54 CAD Biotopic Super Nutrient Conditioner with Keratin (8oz) $48 CAD Biotopic® D.N.A. Beard Growth Serum (1oz) $34 CAD Notes: Bioptic uses Caffeine, biotin, pea sprouts, vitamin C, argan, jojona oil, hyaluronic acid, peppermint oil, aloe vera and saw palmetto. They label doctor trusted but don’t have one listed. Direct: Rogaine • ROGAINE® HAIR GROWTH TREATMENT 5% MINOXIDIL FOAM $109 CAD / $49.49 USD • Similar Price Point • Not gender neutral • Not 100% natural Placement Channel Country Company Notes Pharmacy Canada London Drugs, Well.ca, Shoppers, Rexall, Uniprix, Jean Coutu, Familiprix, Walmart, Already carrying Rogaine Pharmacy USA CVS, Walmart, Kroger, Albertsons, Already carrying Rogaine Publix, Costco Hy-Vee, Kinney Drugs Major Retail Canada The Bay, Winners, Marshalls, Canadian Tire, Sephora, Major Retail USA Sephora, Target, Nordstrom, Kohls, Marshalls Early Adopter any Salons, Naturopaths, Beauty Supply Sephora Carries hair loss topicals. Canadian Tire fits the men demographic Sephora carries topicals and target carries Rogaine Naturopath is a great way to get doctors. Also they tend to get patients with a lot of stress related symptoms. They focus on gut health. Salons: Other than women needing the product. There is a chance they will buy for their spouse. USP Vegan, Natural, Gender Neutral • Natural is a good contrast to Rogaine. There is even a difference in colour Green VS Blue. • Gender Neutral is perfect because Women tend to buy for men. It also cuts costs for the retailer. Demographics Men 30 -50 40% in their 30s 40% of women by Menopause (45 - 55 ) Top States: 1) New York 2) New Jersey 3) Kansas 4) Massachusetts 5) Illinois 6) California 7) Connecticut 8) Florida 9) Nebraska 10) Delaware • Top Provinces 1) PEI 2) Ontario 3) Saskatchewan 4) BC Unique Facts • Covid hair loss is a popular Google Search Topic Our Plan Phase One: We will focus on Salons and Naturopaths. This will allow us to gather data and seed the market with Early Adopters. During this stage we will hone in on producing repeat purchases using promotions and tricks to get sales. Due to the nature of salons and naturopaths having customers. This will also allow for Sayar Care to get user generated content. Our target market should be based on top states and provinces. We will also dig deeper into top cities within those states. This phase can last between 3 -6 months. Our objective is to get accounts and get re orders. Phase Two: Large retail. We are going to come armed with customers in our target market. This information combined with the data around what works at the salon and naturopath level will help us close deals. We can begin to plant seeds early on. That being said the turn around can be 3-6 months. Some large retailers order at specific times of the year. With our approach to these retailers we should also be on RangeMe. That being said we can also generate emails for buyers in these chains. RangeMe will specifically be useful when dealing with grocery and pharmacy chains. What We Need Samples: This is the most basic element of any approach to a business. We will need as many of these as possible. All leads will have been qualified because they carry an indirect or direct competitor’s product. Catalog: This should have the following information • Good images • Brand Story • Product Information: Ingredients, Benefits, Retail Price, Unit Price, • Three Sales Packages: Starter $599, Launch ($1200), Distributor ($15,000). Include both CAD and USD for prices. These packages should also have 10% of its revenue put towards marketing perks (Ad Credit, Education Session, Mini Samples, Etc) Gmail: A Sayar Care email hooked up to gmail business. This makes the management of data easier for the both of us. Influencer Video: This is a great thing to include in all pitches. It has social proof. Not only that but you can make your investment back using a coupon code. Compensation & Agreement Term of Agreement: Minimum 3 months Monthly Fee: $2000 USD + 10% of Net Revenue Influncer Video: One Time $500 cost. More information can be provided.