Anurag Singh

WHAT IS DIGITAL MARKETING UNDERSTANDING DIGITAL MARKETING STRATEGIES, DIGITAL MARKETING CHANNELS. DIGITAL MARKETING Digital Marketing is a technique which help in pramoting of brands, products and serives using Internet and other forms of digital advertising. Digital Marketing is a marketing strategy for creating brand awareness and lead generation of brand,product and service usage of digital mediums such as Internet and wireless. WHAT IS THE IMPORTANCE OF DIGITAL MARKETING TODAY Reach out our products,services to maximum person. You can make changes in the advertisement anytime. Client Specific and targeted marketing. Cost Effective It helps in Analyzing and adapt easily Easily track your customer. Easily optimize. Deliver higher ROI. Connected to mobile customers. DIGITAL MARKETING CHANNELS there are two type of digital marketing channels - Direct Direct typing URL's on your browser Indirect Clicking your provided links/URL DIGITAL MARKETING CHANNELS INDIRECT SEARCH ENGINES REFERRAL SOCIAL MEDIA AFFILATES DISPLAY ADS EMAIL / WHTSAPP DIGITAL MARKETING CHANNELS SEARCH ENGINES The search engine is a software that searches for any keyword on the World Wide Web and has produce result in which web pages that particular keyword present. Some popular Search Engines are - YAHOO MSN ASK BING GOOGLE ABOUT DIGITAL MARKETING CHANNELS SOCIAL MEDIA Social media is a tool which help us for communicate with different people of the world and easily share this information to others. With this help of social media we can easily share photos, videos, information. Some example of Social Media are - facebook blog instagram linked in twitter youtube google plus DIGITAL MARKETING CHANNELS AFFILATES MARKETING Affiliate Marketing is a way of marketing, in which a person promotes the products of any company through a source such as a blog or a website. In return, the company gives some commission to that person. some examples are - amazon affilate program flipcart affilate program shopify affilate program DIGITAL MARKETING CHANNELS DISPLAY ADS Display Ads is a paid advertising technique that is like a banner, it is made up of some good images, text etc. When the viewer clicks on this display ads, he reaches the website of the company which is related advertising DIGITAL MARKETING CHANNELS EMAIL / WHTSAPP EMAIL Many years ago, we used to write letters to send messages from one address to another address, which was handeled by postal department. Now in today's era, this work is also being done with the help of computer, internet. Email is a kind of message in which have images, videos, files and texts. We can send E mail anywhere from our computer / mobile in a few seconds. some E mail examples are - gmail yahoo mail shortmail hotmail rediffmail zoho DIGITAL MARKETING CHANNELS WHATSAPP Whatsapp is a free social networking application that lets you share photos, videos, texts, messages and you can also make a video call. It is very popular social networking app . With the help of whatsapp we can pramote our brand, products, services. GRAPHICS DESIGNING FOR BUSINESS Graphics design is an art of combining text, pictures, patterns, layout and other graphics elements. Here we cover some graphics design which are very useful for digital marketing - logo designing vcard designing letter head designing resume designing banner designing e-book designing GRAPHICS DESIGNING FOR BUSINESS LOGO DESIGNING Logo is a unique picture. Logo should be represent brand . Logo should be unique Here we are going to tell you some tools, which helps you can easily make logo - CANVA.COM LOGOMAKR.COM Apart from above you can also create a logo from Adobe Photoshop or Corel Draw but you will have to learn these softwares. GRAPHICS DESIGNING FOR BUSINESS VISTING CARD DESIGNING This is a very small card which has the complete contact details of the company or person. V - Card should have logo and tagline. V - Card should have all information about contact details. You can easily cread Visiting Card by using CANVA. GRAPHICS DESIGNING FOR BUSINESS LETTER HEAD DESIGNING The name and address of an organization / company that is printed at the top of a piece of paper used for writing official letters is called letter head. It should not to be crowded. It must have your registered office address and your website URL. You can easily created Letter Head by using CANVA online but If you want create it offline then You can use Microsoft Word. GRAPHICS DESIGNING FOR BUSINESS LETTER HEAD DESIGNING GRAPHICS DESIGNING FOR BUSINESS RESUME DESIGNING If you are searching for a job then you need a resume. In the resume, you mention your educational, experience, skills, personal information. You create resume with the help of Microsoft Word or CANVA also. GRAPHICS DESIGNING FOR BUSINESS BANNER DESIGNING A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. you can easily create banner by using CANVA, VECTR etc tools WHAT IS DIGITAL MARKETING Our students will prove it Get the chance to participate by voting on who you think has the best DIGITAL MARKETING STRATEGY out of all the participants. Be part of the fun and volunteer yourself as a demonstrator for some of the projects. Visit www.whatisdigital.com for more information about the digital marketing . For inquiries, please call- email-