Anuj Vohra

World Stream Management & Properties Marketing Consultation: When it comes to social media marketing, keep that in mind “content is king”. The more quality content you produce and upload, the more leads you get. In this consultation and marketing plan, I will tell you how you should execute marketing campaigns and how you should manage your Facebook and Instagram profile so that you get higher engagement. ● How to create content? Most people feel, content creation is a difficult task but it is easier. And for real estate business, it is much easier. You should start with uploading photos and videos of properties or new construction that is going on. ● How to post content? There are several things that needs to be understood while posting or uploading content. As a real estate, your each and every post should include address of a property, your contact number, nearby popular location or Landmark. You should also post popular places of the city in which property is located. Hashtags are also essential when you post on Instagram. You Should use at least 10 hashtags in every post. The importance of location and hashtag is when people search about the particular location or hashtag, you can see your post. From that, you gain attention and eventually, you can generate leads. Videos are important. As of now, 2020, you get a higher amount of reach and engagement in videos. Now, what you will need to do is just record a video of a property. For instance, if you want to make a video of an apartment, you should record a complete video that includes the door, kitchen, drawing room, bedroom, balcony, outside location and everything that is possible. Don’t forget to reply to all the comments you get. Because it builds trust, care and loyalty and also send a personal message to your followers and asks what type of property they are looking to purchase. ● Educate your prospects: In the digital era, spreading awareness by education people is the hottest favorite trend by business owners. You should create a post related to the real estate industry that will bring trust and loyalty. The posts can be a blogpost or video, anything you are comfortable with. ‘ Here is what type of content you should create to educate your prospects. 1. #5 Things you should look before buying any property 2. How to buy the best real estate property? 3. #10 Benefits of buying real estate property in St. Louis? 4. #5 Ways to become a millionaire by investing in real estate? Something like that. You get it. Right… ● Record a HAPPY story of your old or existing clients: Take a video of your old or existing clients and post it on your Facebook and Instagram accounts. That will increase your credibility. ● THE MOST IMPORTANT:​ AD CAMPAIGN All the things which I discussed above were related to branding and to show people who you are and what your company is doing. First of all, let me tell you why need to invest in social media ads and why it has tremendous power to boost your real estate business. Lower Cost of Client Acquisition: Look, as a real estate company or developer or agent, you should invest more money in social Media ads because the cost will always remain lower compare to your profit. For instance, if you spend $200 to acquire 1 client, you will still remain in a huge profit because you will made at least $1000 if the client purchases property. Still, you are in a profit of $800. Your target audience should be based on the property that you Want to sell. For instance, if you are willing to sell expensive Property, your target audience should be those who like to purchase expensive things or who are capable to buy expensive things. With the help of social media marketing, this thing is possible. I would love to help you with lead generation campaigns, branding campaigns, and engagement campaigns. I can also help you for managing your social media accounts for for a long term. Let me help you more to grow your real estate business. Prepared for Gary James by Anuj Vohra