Featurized Copy on Clients for LANDBANK Calendar
REPACKAGING TRADITIONAL PRODUCTS
Company: Fiesta Brands, Incorporated
Product: Processed Coconut Products
The coconut tree—shapely sentinel of the Pacific islands and one of the most versatile plants
known to man—with a host of practical uses from its leaves to its roots. . . .
An ancient proverb says that the coconut tree has 99 uses, but the hundredth will soon
undoubtedly be found. The Philippines stands as the world’s largest producer and exporter of
coconut.
Fiesta Brands, Inc. found a novel way of presenting an old product and giving it a more
convenient form. Without using any preservative, the company packages coconut four ways:
as desiccated coconut, as coconut milk powder, as coconut water, and as coco cream. Its main
coconut milk powder plant was the first to commercially produce spray-dried coconut milk
powder in the world.
Desiccated coconut and coconut milk powder is used to provide instant natural coconut flavor
to enhance the taste of ordinary dishes, tropical fruit recipes, confectioneries, biscuits, cakes,
ice cream, chocolate candy preparations, beverages, and even curry sauce. These processed
coconut products retain the flavor, aroma, and color of fresh coconut milk in a mobile, easy-tocarry form.
The coconut’s going places. And LANDBANK’s proud to take a role in bringing Fiesta products
from its Misamis Oriental plant to foreign shores. Through a credit line from the Bank’s
Account Management Department VI, Australia, Europe, Canada, and the USA. Its major
buyers include renowned confectionery companies such as Mars of Holland, Ferrero of Europe,
and Hershey’s of the USA.