Anshika Pundir

CONTENTS Company Details Moodboard Company logo Invitation Poster Advertisements Packaging and some products PRODUCT IDEAS SHELF STORY AND THE SERVICES OFFERED SHELF STORY IS A HYPOTHETICAL COMPANY SPECIALIZING IN CURATED PRODUCTS TAILORED FOR LIBRARIES, BOOKSTORES, EDUCATIONAL INSTITUTIONS, CORPORATE LIBRARIES, CAFES, MUSEUMS, EVENTS, HOTELS, AND SIMILAR SPACES. THEIR PRODUCT RANGE COVERS READING ACCESSORIES, INTERACTIVE TECHNOLOGY, LITERARY ART, AND DECOR, AS WELL AS EVENT AND DISPLAY MATERIALS. DRAOBDOOM COMPANY LOGO THE ISOMETRIC LOGO OF SHELF STORY GIVES THE FEELING OF A BOOK BEING PUT IN A SHELF, WHICH COVERS THE BASIC ESSENCE OF THE BRAND. THE SHADES OF BROWN HAVE BEEN USED TO REPRESENT THE SHELF AND THE OTHER THREE COLORS OF THE CHOSEN COLOR PALETTE REPRESENT THE BOOK. BOTH THE BOOK AND THE SHELF LOOK LIKE THE LETTER “S”, WHICH MAKES THE LOGO SPELL OUT AS “SS”, THE INITIALS OF THE BRAND “SHELF STORY”. 1*1 3*3 10*10 INVITATION THE MAIN BACKGROUND FOR THE INVITATION WAS CHOSEN AS THE SAME BLUE THAT IS USED IN THE LOGO. THIS CHOICE WAS MADE BECAUSE THE LOGO BLENDED THE BEST WITH THIS COLOR. THE INVITATION IS MADE TO INVITE THE BRAND’S TARGET CUSTOMERS, I.E., LIBRARIES, BOOKSTORES, AND OTHERS TO THE LAUNCH OF THE BRAND ON 17TH DECEMBER, 2023. AMISH TRIPATHI, A RENOWNED AUTHOR, WILL BE THE CHIEF GUEST, PRESENT AT THE EVENT FOR A MEET AND GREET. POSTER THE POSTER IS MADE TO LOOK LIKE A BOOKSHELF IN ITSELF, COMPLETE WITH BOOKS AND SOME TYPE OF PRODUCTS OFFERED BY THE BRAND, A POTTED PLANT, A BOOKEND, A LAMP, AND A SCULPTURE TO ADD TO THE AESTHETIC. ONCE AGAIN THE LOGO IS KEPT ON THE BLUE FROM THE COMPANY’S COLOR PALETTE. THE POSTER HAS BEEN MADE FOR THE GENERAL PUBLIC, INVITING THEM TO THE OPENING OF THE COMPANY’S FIRST POP-UP STORE. THIS POP-STORE HAS BEEN OPENED TO CELEBRATE THE COMPANY’S SUCCESSFUL LAUNCH. ADVERTISEMENTS FOR THE ADVERTISEMENTS, THE COLOR OF THE BACKGROUND IS THE YELLOW FROM THE COMPANY’S COLOR PALETTE. A SMALL CORNER WITH THE PREVIOUS BLUE HAS BEEN MADE FOR THE LOGO. AN ELEMENT REPRESENTING STRING LIGHTS (YET ANOTHER PRODUCT OFFERED BY THE COMPANY) IS USED AND SIMILAR CIRCLES HAVE ALSO BEEN USED. IMAGES THAT GIVE THE VISION OF A COZY READING SPACE ARE PUT UP TO SHOW THE COMPANY’S MAIN OFFERING. Shelf Story PACKAGING THE FRONT SIDE OF THE PAPER BAG USED FOR THE PACKAGING SIMPLY CONTAINS THE LOGO, AND THE LOWER BACK SIDE CONTAINS THE LOGO WITH THE TAGLINE OF THE COMPANY, ITS ADDRESS, ITS SOCIAL MEDIA HANDLES, AND THE LINK TO SHELF STORY’S WEBSITE. NOTEBOOK/DIARY GIVEN AS A GOODIE TOTE BAGS GOODIE BAG/PACKAGING