Andrew Angeles

Overall Management and Marketing Plan Guide Social Media Management Plan 1. Assessment a) Create an account if there’s none. If they have an existing account, check the SMM platform status. List down all necessary parameters such as current number of followers, current likes etc., for future monitoring and evaluation. b) Focus on the 3 platforms (Facebook, Instagram, and LinkedIn) and set up the other platforms in the future. c) Create a Social Media Branding 2. KW research a) Identified Target Market: Real Estate Brokers b) Focused KW i. real estate agency in florida ii. real estate broker in usa iii. real estate agency in usa c) Supporting KW i. real estate broker ii. real estate brokerages near me iii. real estate broker classes 3. Optimization a) Check and create the ff: i. Cover photo ii. Profile Photo iii. Brand Logo iv. Complete Description information v. Incorporate hashtags. vi. Change vanity URL 4. Content Creation – will create and schedule a content for 30 days guided by platform insights. Will create a different content theme every week. For example, week 1 will be focus on Information and tips. Week 2 will be FAQ’s so on and so forth. Different Strategy will apply every SMM platforms. See focus per platform below. a) Facebook Page Content Strategy – Contents will focus on the following below. Post will be comprised of videos, images, text, article links. i. Brand Values ii. Brand Information iii. Brand Services iv. Industry Information and tips v. FAQ’s b) Instagram Content Strategy – Contents will focus on real stories, behind the scene images and videos pertaining to freelancing, inspirational quotes. c) LinkedIn Content Strategy – Contents will focus on professional tips, business tips and services. d) Once the content is complete, I’ll schedule it using Hootsuite. Time of posting will be guided by insights. e) Once all is scheduled. Will focus on target market engagements. 5. Monitoring and Evaluation: Create a monthly tracking report guided by insights. Social Media Marketing Plan 1. Objective: a) Objective: “Brand Awareness” – Since the agency is just starting, we need to increase awareness for the brand by reaching people who are more likely to be interested on our services b) Will create one “Brand Awareness” campaign 2. Content Creation a) Prepare all necessary contents connected to the ad campaign which is “Brand Awareness.” Posts like who we are, what we do. Brand Vision and Mission, what we can give to our clients, what are the benefits we can give to them. 3. Campaigns a) Identify the best strategies on our campaign. b) Monitoring and Evaluation - Monitor and evaluate the campaign. Continue if it’s working. If not, regroup, study and create a new campaign. 4. Monitor and Evaluate - Create a monthly tracking report guided by insights.