Andres Romero

Digital Product Designer Expectations: Strategic thinker User centered Previous experience in agencies & Consultancies Strong portfolio Always hits deadlines Some Projects I have Done... Design Sprint Workshops Design Sprints, Facilitation Problem After many years in the product design field I have seen many cases of failure where time and money has been wasted. Solution I have started facilitating Design Sprint Workshops since 2019 to help businesses come up with new approaches to their problems. The Design Sprints Framework is a tool to get the most traction in the digital products space but they are a flexible framework and can be tailored to fit a plethora of different problems and organizations. Design Sprint Workshops Tram of the city of Murcia - Branding Branding Problem Murcia is a mid size Spanish city that is quickly growing and therefor has committed to broaden it's transportation services adding a new Tram. The municipality needed a brand strategy for its new service. Tranvía de Murcia Solution Design and implement the new branding to all the touch points that the user will interact with as this was the first phase of the project. The concept behind the logo was the "connection of the people" the tram will cross roads to connect these people. The graphic was a connection between two roads which also represented the "T" of Tranvía. Tram of the city of Murcia - Branding Edelvives - App UX Design, Visual Design, Prototyping Problem Edelvives is a publishing group with more than one hundred years in the education sector, which is committed to innovation, new technologies in children's education. They needed an application to evaluate the child's performance across all their learning apps. Solution Our evaluation app took all the data that each children generated and processed it in a user friendly way, showing the process of each child through the course. • Overall performance (quarter) • Grades (exams) • Progress Edelvives - App UX-UI Ouup - App Qualitative Research, UX Design, Visual Design, Prototyping and Testing Background Ouup, a startup scooter rental service, aimed to enhance user engagement and promote sustainable transportation choices by implementing a gamified approach within their mobile application. The objective was to create an enjoyable and rewarding user experience while encouraging users to embrace scooter rentals as a convenient and eco-friendly mode of transportation. Objective The primary objective was to develop a gamified scooter rental app that would attract and retain users by incorporating game elements, such as challenges, rewards, and competitions. The app aimed to motivate users to choose scooters over other modes of transport, promote healthy competition, and improve overall user satisfaction. Ouup Mobility UX Process Research method Process A mix of both qualitative and quantitive User persona Research Empathy Define our potential user User interviews User Journey • Interview potential users • User Persona • User Journey map Competitive analysis Make decisions based on knowledge of what is currently working well for your users, rather than based on guesses or intuition. In doing competitive analysis, you can also identify risks in your product or service and use those insights to add value to it. Research process • Competitive analysis matrix UX Process Wireframing this process is to establish the basic structure of a page before visual design and content is added. Design thinking principles Ideation I use the core concepts of design thinking at speed and scale to modernize and optimize current enterprise demands. Besides the rental, our focus was the reward program which was unique. Competitor analysis “There are no bad ideas” mindset. By being bold and curious, team members can challenge commonly held beliefs and explore possibilities. Ideas for gamification/rewards Ouup App UI design Achievements and Badges: Users earned badges and unlocked achievements for completing specific milestones, such as reaching a certain number of rides or covering a particular distance. DERMAPRO - PASI Application tool Ideation, Branding, Visual Design, UI Introduction Key Features and Functionality The PASI 3D Tool App is a mobile application designed to assist dermatologists and medical professionals in assessing and monitoring the severity of psoriasis in patients using the Psoriasis Area Severity Index (PASI). This case study highlights the UX/UI design process employed to create an intuitive and user-friendly app that provides accurate and efficient psoriasis evaluations. PASI Calculation: Automates the PASI scoring calculation based on captured images and manual input. Project goals Develop a desktop/mobile application to aid in the assessment of psoriasis severity. Reminders and Notifications: Sends alerts and reminders to dermatologists for follow-up evaluations and treatment. Create an intuitive and user-friendly interface for dermatologists and medical professionals. Conclusions Enable accurate measurement and tracking of the Psoriasis Area Severity Index (PASI). Enhance efficiency and effectiveness in psoriasis evaluations. Support data storage and tracking for patient records. Tracking and Progress: Enables the tracking of PASI scores over time to monitor the progression and effectiveness of treatments. Patient Records: Stores patient information, historical PASI scores. The PASI 3D Tool App aims to improve the efficiency and accuracy of psoriasis evaluations by providing dermatologists and medical professionals with an intuitive and comprehensive mobile tool. Through a usercentered design approach and iterative feedback cycles, the app was designed to meet the specific needs of dermatologists, streamline assessments, and enhance patient care. DERMAPRO - PASI Application tool Ideation, Visual Design, UI The primary objective was to develop and implement a user-friendly PASI Score 3D Tool that could accurately measure and visualize the severity of psoriasis lesions on patients. The tool aimed to simplify the evaluation process, reduce subjectivity, and provide dermatologists with a comprehensive view of the extent and intensity of psoriatic involvement. The tool's user interface was designed to be intuitive and user-friendly. Dermatologists could easily navigate through the tool, input patient data, and visualize the 3D representations of psoriasis lesions. The interface provided interactive features for zooming, rotating, and examining specific regions of interest for a more detailed assessment. DERMAPRO - PASI Application tool Ideation, Branding, Visual Design, UI Confident with cancer IDEATION, USER FLOW, UX, UI Background Confident with Cancer is a comprehensive website designed to provide patients with essential information and support as they navigate the cancer treatment journey. The goal is to empower patients with knowledge, resources, and a sense of confidence as they face the challenges associated with cancer diagnosis, treatment, and recovery. Solution Understanding the Diagnosis: Learn about different types of cancer, their causes, and risk factors. Gain insights into the diagnostic process, including screenings, biopsies, and imaging tests. Understand how cancer staging works and its significance in determining treatment options. Treatment Options: Explore the various treatment modalities available for cancer, including surgery, chemotherapy, radiation therapy, immunotherapy, targeted therapy. Discover the benefits, potential side effects, and considerations associated with each treatment approach. Confident with cancer Access a curated list of reliable resources, and support organizations, offering comprehensive information and additional support for every stage of the cancer treatment journey USER FLOW, RESEARCH, UX Pfizer Oncology Patient Pathway - Information Architecture Wireframe Diagnostic Services User Research - Insights Information Needs: We found that patients may express a strong desire for clear, accurate, and easily accessible information about their specific type of cancer, treatment options, side effects, and supportive care resources. They may seek information that is presented in a straightforward and understandable manner, avoiding medical jargon as much as possible. Emotional Support: A need for emotional support and reassurance throughout their cancer journey. This could include access to resources such as counseling services, online support groups, or forums where they can connect with others who are going through similar experiences. Community and Connection: Patients value opportunities to connect with others who have experienced cancer, including survivors, caregivers, and healthcare professionals. They may seek a sense of community and solidarity, as well as opportunities to share their own experiences and learn from others. Confident with cancer IDEATION, UI, PROTOTYPE See video of prototype for user testing Transhotel Digital Magazine Ideation, UX Design, Visual Design, Prototyping Problem TransHotel had a Emagazine that was distributed every 2 months to its subscribers. The Magazine was a basic PDF. The magazine was not getting attention. Data was showing the users where not interested and where not downloading the Emagazine. Solution A new rich interactive magazine was designed with a better layout, content and photography. It was designed to be read your tablet and be able to have a better user experience utilizing videos and interactive content transHotel Transhotel Digital Magazine Eisai - mycompi app BRAND CREATION, UX, UI Problem With an estimated 633,000 people are living with epilepsy in the UK. Eisai wanted to help patients to track their seizures after, when they happen and before so they can be in control of their medical health Solution Imagine we can provide our patients with an app to track their health so that when going to a doctors appointment they can have up to date information of their epilepsy issues. Build a companion in the app so he could be there when needed and the patient could feel supported Eisai - mycompi app BRAND CREATION, UX, UI Pfizer - Product Catalog App Ideation, Visual Design, Prototyping Problem What happens when a sales rep. visits a HCP to showcase their products? Usually they will go with several printed catalogs to present the various brands, once presented they will leave a brochure at the doctors office to keep. After a while these brochures will end in the trash can, most of them not even read. Solution Design an App where all the catalog could be searched and viewed. All this content will be showed in a more attractive way making the information easy to digest. On top of the catalog there are other features such as: Access to online events and video conference with their Sales rep. Pfizer - Product Catalog App Novartis - MSclerosis App Ideation, Visual Design, infographics, UX, UI Problem Build a new app for Sclerosis patients where they can find resources and support needed to move your life forward. It will also help you with your calendar of dosis, make your refill and be able to order via the app without going to the pharmacy. Solution After a design sprint we came with some characteristics that will help tackle the challenge given by the client. Designing a process for the patient to order the refill from home and then tracking it to know when it will be delivered. MSclerosis App Ideation, Visual Design, infographics, UX, UI Alk- Patient Support Program Chatbot UI Problem Alk wanted to build a bot to help their customers quickly self-inform, get solutions and inmediate answers. Solution Built a chat bot that was integrated in their website so that their users with allergy problems by engaging in a conversation with and the bot will recommend a solution and make it easy for the person to buy in a easy step. Alk- Patient Support Program Chatbot Ideation, UX Design, Visual Design, Prototyping Web App Can I help you choose the right treatment for you allergy? Meet Allegro Your personal assistant Allegro – fast, quickly, and bright Chat Assistance Immediate answers and relief Purchase Easy Mexico Ideation, Visual Design, UI Introduction Strategy Mabe S.A., a home appliance manufacturer, aimed to introduce their new brand of washing machines in the Mexican market. With a focus on energy efficiency, advanced features, and superior performance, they sought to establish a strong online presence and drive brand awareness, consideration, and sales. User-Centric Design: The design focused on providing a seamless user experience. It incorporated an intuitive navigation structure, visually appealing layout, and clear calls-to-action to guide visitors through the site. The design elements reflected the brand's values of modernity, innovation, and sustainability. Objective The primary objectives were to create an engaging website that effectively showcased the brand's washing machine offerings, educated consumers about their features and benefits, and ultimately drove conversions and sales. The website needed to resonate with the Mexican market, conveying trust, reliability, and quality. Results The launch of the website for easy appliances' new brand of washing machines in Mexico generated positive outcomes: Increased brand visibility and awareness in the Mexican market Improved customer engagement and interaction with the brand Strengthened brand positioning as a leader in energy-efficient and high-performance washing machines Localized Content: Recognizing the importance of catering to the Mexican market, the website content was localized to resonate with the target audience. This included translating the website into Spanish, incorporating Mexican cultural references, and highlighting features that align with the specific needs and preferences of Mexican consumers. Product Showcase: The website prominently featured the brand's washing machine range, with detailed product pages for each model. High-resolution images showcased the design and key features, while concise and compelling descriptions highlighted the benefits, such as energy efficiency, water-saving capabilities, and advanced washing technologies. Educational Resources: To educate consumers and differentiate the brand, the website included informative content such as blog articles, infographics, and video tutorials. These resources provided guidance on proper washing machine usage, maintenance tips, and energy-saving practices, positioning the brand as a knowledgeable and trusted authority in the industry. Interactive Tools: Engagement was enhanced through interactive tools, such as a size calculator to help consumers determine the ideal washing machine capacity for their household needs. Additionally, a comparison tool enabled visitors to compare different models side-by-side, empowering them to make informed purchase decisions. Easy Mexico Ideation, Visual Design, UI Easy Mexico Ideation, Visual Design, UI Incyte - Minjuvi Visual Design Problem After the launch of their Minjuvi medication in the EU, nurses needed a guide to administer the medication to the patients. Solution A brochure was designed to help guide them through this process. A A4 version was made supplemented with a digital PDF Nurse to patients guide Visual Design, infographics Thank you for your time. If you need to see more of my work don't hesitate and contact me-