Andrei Craciun

CLIENT MARKETING CASE STUDY BUSINESS COACHING How We Got Our Cl i ent to $50, 000 Monthl y i n 30 days wi th a $2, 000 budget COMPANY GOALS The main goal was to get high-end prospects, willing to pay $2k-$100k, opted into a webinar funnel. In addition, they were hoping to get opt ins at $10 each – having been paying $15-$20, which was too high. BASELINE With this account, we came in with a good amount of data. So we broke down top performing age segments, interest, cities within the US, and then creative. This campaign/webinar was evergreen which meant it was recycled weekly. So exclusions were a must which weren’t being done before. PLAN Our initial plan was to create 3 separate campaigns each with 12-15 audiences. Within each audience, we had 4-6 variations of ads that were based off the top performers. MARKETING STRATEGY Long copy worked the best in this case for us. So all ads consisted of longer form copy. The images we used were of the coach with layover text explaining how to make a 6 figure income. We also revamped their retargeting. We implemented heavy retargeting to increase her show rate from 10% to 25%. The retargeting consisted of a 1 day, 3 day, and 5 day reminder of the weekly webinars coming up. And to boost the webinar thru play rate, we added in some extra goodies which brought the 100% video watch ratio from 30% to 50%. INITIAL RESULTS Month 1 Launch: We started with a budget of $2k. Despite it being a relatively small budget for this type of campaign, we were able to get the lead cost from the prior months cost of $10 to less than $5. Month 2: Having made an immediate impact, we were able to scale thir budget to $8k. We were able to keep their CPL $3 under their target at $7. OUTCOME Fast Forward 3 Months: Over the next 3 months, we were able to spend the same amount while staying within their goal CPL. $25.5k spend with a CPL of $10.16. Of course there were some poor performing audiences driving up cost. But with this spend and fluctuations, we were happy with the optimizations being done. RESULTS NUMBERS MONTHLY AVG. BUDGET: $10,000 Budget Breakdown: 1. Facebook Targeting Ads - $5,000 2. Facebook Retargeting Ads - $2,500 3. HedeMedia Management Fee - $2,500 MONTHY AVG. SALES: $50,000 That's us. We play to win. Their results and return on ad spend (ROAS) are both pretty good. Overall, we were able to maintain this goal CPA for 6 months ($10.59 avg CPL). CONCLUSION We ended the campaign with a full cost of $60,000(including management fees) and sales of $300,000. This is over a period of 6 months. They spent approximately $7,500/Mo in ad budget and we generated ~$50,000 in sales. That’s a ROAS beyond 6.6x that was sustained monthly. WORK WITH US Andrei Craciun, Founder & CEO www.hedemedia.com Marketing, Sales, Wealth -- Based in Europe, Working internationally.