Andrei Claudiu

Hubstaff Portfolio — Junior Copywriter Portfolio Samples 1) E-commerce — Makeup brush + sponge set Target: women 18–40 buying affordable beauty tools online. Goal: drive purchases from e-shop. Sample Copy: Subject Flawless makeup, zero fuss Transform your look with a professional 10-piece brush set + 4 sponges. Soft, dense bristles for seamless blending, travel pouch included. Perfect for foundation, contour, and eyeshadow. Want makeup that looks professionally blended? Our product delivers pro results at home. Durable, and easy to clean. Follow-up email: Subject: Your cart’s missing one tool for a flawless finish Hi Maria — thanks for browsing our brush set. Pro tip: use the dense angled brush for contouring and the smaller blender for crease depth. Order in the next 24 hours and use code LOCAL10 for 10% off. Ready to complete your kit? [Buy now] Reflection: I focused on trust and ease-of-use. The copy emphasizes benefits, bundle discount, and local pickup to reduce buyer hesitation. The email nudges with a time-sensitive coupon to convert browsers into buyers. 2) SaaS — Free trial onboarding email Target: small team leads (2–25 people). 1 Goal: increase activation from trial signups to active users. Sample Email: Subject: 3 quick wins to get your team actually using TaskFlow this week Hi X, welcome again — two-minute setup, three real wins: 1. Invite your team (email invite button) — see tasks appear live. 2. Create one shared list for this week’s priorities. 3. Assign a quick 10-minute daily check-in (use the built-in timer). Want help? I can join a 10-minute call and walk you through these steps. Click “Book 10” or head to your dashboard to try step 1 now. Explanation: The email lowers activation friction using micro-actions. Friendly, professional tone encourages immediate action. Shows ability to write user-focused, conversion-driven copy. c. Lifestyle / Instagram — Sustainable self-care brand Target: eco-conscious women 22–35. Goal: engagement + link clicks. Sample Carousel Captions: Slide 1: 5 tiny swaps for a greener beauty routine Slide 2: Swap single-use pads for washable rounds — save money + waste. Slide 3: Choose concentrated body wash: less plastic, less shipping. Slide 4: Try refillable brush sets — same performance, less impact. Slide 5 (CTA): Ready to try? Tap the link in bio for eco kits + 10% off. Caption: Small swaps, big impact 🌿 Which one will you try first? Comment below and tag a friend who’d love this. Link in bio for curated eco-kits. My notes - Quick, actionable tips build trust before a Call To Action. The copy encourages engagement and platform-appropriate behavior. d. Nonprofit — Fundraising landing page snippet Target: local donors 30–60. Goal: increase donations and volunteer signups. Sample Copy: 2 Headline: Give a child the gift of reading - €15 buys one book + a reading session. Subheadline: Join our neighborhood campaign: small donations, measurable impact. Body: Every month, volunteers visit community centers to run reading circles. But they need your help. With as little as €15, we provide one age-appropriate book and a 30-minute session led by a trained volunteer. Your donation helps children improve literacy, confidence, and school success. Donate once or sponsor a month - it's up to you. Why this take - Tangible benefits and low price reduce friction. Compassionate, factual tone increases trust and conversion potential. Testimonials (translated) — Ioana Marin: Fast communicator, creative, delivered premium-feeling product descriptions. Clear, on time, easy to implement. — Radu Pop: Provided crisp onboarding email template. Thoughtful, user-focused, responsive. — Dana Iliescu: Precise writing for fundraising page. Clear donation ask, trustworthy tone.tone. 3