András Szén

portfolio SZÉN ANDRÁS PROJECTS 2021 01 content CV 02 LOGOS 03 junkyard 07 átlátszó erdély 10 deco days 12 MILK 15 02 EDUCATION WORK EXPERIENCE - 2014 UNARTE (National University of Arts, Bucharest) RIVA film - graphic designer - - UAD (University of Arts and Design, Cluj Napoca) PIMD - graphic designer - Visualitas Studio - graphic designer SOFTWARE SKILLS ANALOGUE SKILLS Adobe Illustrator illustration Adobe Photoshop ideation Adobe InDesign research SZÉN ANDRÁS visual artist graphic [email protected] Rhinoceros 3D editorial design Autodesk Sketchbook Pro conceptualization I consider myself lucky in the sense that I’ve found myslef as a person, thanks to creating. Whether it’s graphic design, illustration, classical art or industrial design, I thrive on being creative, collaborating, understanding and solving problems. To me these are the fields where I can be in the flow state for hours, which is probaby the best, most rewarding place to be in one’s mind, but since this state of mind prevails best with a high skill set and in challenging situations, I never stop mastering my skills and also seek out new opportunities. I consider my biggest strenghts the abilities to identify problems, finding a good conceptualization for the solution and bringing these ideas and concepts to life. In the course of projects my biggest challenge is working through a creative block that’s stemming from boubt and rasing too many questions, but over the years I came up with the solution of using this in my advantage, where it doesn’t take long for me to switch sides and turn uncertainty and doubt to analyzing and pointing out weak elements that need improval. behance.net/szen_andras 03 LOGOS 07 junkyard recycled BACKGROUND The Junkyard pub was a notorius place in downtown Cluj Napoca, shut down over time because of the numerous noise complaints and pretty outrageous parties. After a change in the pub’s manangement department, this rebranding project had as it’s main task as to revive the place, coming up with a name that suggests a new beggining and creating a visual language that’s new, while still bringing the thematic past of the place and remembering it’s mischievous history, which became a local trademark. 08 #ED3A24 #EAB859 #000000 09 Van orton owner, manager -- -- WHAT I LEARNED This was a great oportunity working on a re-branding project at PIMD studio, where outside of making the necessary elements of a brand, we also had our hands on a subject that already was well known locally, yet it lacked a strong visual identity, so in a way we knew that this new thing will generate a certain amount of reactions. This way we always had a constant check system, which made things exciting. 10 átlátszó erdély BACKGROUND Átlátszó Erdély (meaning: Transparent Transylvania) is an independent investigative journalism project published by Átlátszó Erdély Association. Their goal is to contribute to a transparent, accountable and democratic Hungarian community of Transylvania. At the Vizualitas Studio this was one of the first major projects where I had larger input, but it was also a great teamwork. 11 WHAT WAS DELIVERED Our approach was to create a clean and easily receptible content surface, where the accent is on the composition, proportion and partition, accompanied with very minimal visual elements, which would otherwise distract from the main function of the webpage, it’s fact driven content. These solutions also reflect the straight forward objectivisim and fact driven attitude of the journalism of the association #EC1C24 #6D6F70 12 deco days ABOUT Deco Days is the launching event of the Mendola Fabrics (a family run home&deco business) Fall/Winter Collections. Over the years Deco Days became emblematic for Mendola Fabrics Brand, giving the guests a complex sensory experience. Every year they search for the most original ways for their guests to identify themselves with the latest collections, deepen market trends, learn about interior design, and get new ideas into developing their own businesses. At it’s 4th edition in 2019 the focus of the event was on the people that are bringing the Mendola Fabrics brand to life. WHAT I LEARNED The Visualitas Studio was responsible for creating communicating the events message on all the different visual elements. For me it was a really good learning opportunity to create something that has it’s own voice, but also it is a recurring event which complies with a larger business groups’ world. 13 #A871EF #F698FF 14 15 MILK BACKGROUND Milk! Gallery aims to provide opportunity for young and elder artists as well to introduce themselves. The gallery can accommodate small-format and small amount of artistic works. The purpose of the gallery is to present artists of different styles and generations to the audience and to one another, thereby creating both a physical and mental platform that facilitates organic and real relationships among them. The gallery is hosted by Vizualitas Studio, which lends its walls to these temporary exhibitions. 16 17 THE RESULT This was one of my favorite projects at Vizualitas Studio, since it was an all in house project and we had a lot of freedom and fun while discussing on where we wanted to head with the message. It can be very instructive when there is basically no starting point and no outside feedback, it has it’s positive effects, but also can be decelrating factor. So rather than frustrating ourselves with negative thoughts like this is a super rare opportunity, where we can show what we think is the bechmark of a great branding identity, instead we just went with the flow, focusing on the pleasure of our jobs and what we felt is honest, yet strong and confident. thank [email protected] behance.net/szen_andras