Anastasiya Makarevich

PORTO FOLIO. Welcome to a curated collection of my work, skills, and professional journey. This portfolio represents my commitment to academic development and passion for marketing, business, entrepreneurship, and sustainability. Explore my projects, professional experience, and the core competencies that drive my approach to creating meaningful solutions. Creative Presentation Presented By: Makarevich Anastasiya TABLEOF CONTENTS INTRODUCTION EDUCATION ABOUT ME MY SKILL ACTIVITIES EXPERIENCE PORTFOLIO THANK YOU INTRODUCTION I'm Anastasiya Makarevich. Based in Minsk, Belarus, I've cultivated a versatile background in marketing, having developed strategies across diverse sectors (from beauty to real estate). Beyond professional pursuits, I am deeply passionate about research, volunteering, music, and content creation. This portfolio highlights my journey, projects, and the blend of analytical and creative skills that define my approach. MY EDUCATION Education has been the cornerstone of my journey. It has been a lifelong passion for understanding, creating, and growing. I believe that true learning goes beyond formal study, integrating curiosity, real-world application, and a commitment to continuous development. Minsk City Gymnasium No. 25 named after Rimma Shersneva» I completed my secondary education at Minsk City Gymnasium No. 25 named after Rimma Shersneva, graduating with a high academic record (GPA: 9.3/10). My time there was defined by active engagement beyond the standard curriculum, where I honed my skills through academic competitions, in-depth research projects, and debate activities. I further developed my voice and leadership by participating in patriotic events, as well as oratory and poetry contests. MY EDUCATION After graduating high school, I was accepted with scholarships to four U.S. universities, including Arizona State, Drexel, DePaul, and Bentley, to pursue a Bachelor's in Business Administration. While visa delays prevented my initial enrollment, this period has become a time of focused application. I am currently gaining practical work experience, saving resources, and actively bringing my entrepreneurial ideas to life through various projects. This foundation of real-world execution and skill-building is strengthening my resolve and preparing me for resuming my academic journey in the United States in the near future. KEYPERSONALSKILLS Web Design I am passionate about the creative process of bringing ideas to life online. As a self-driven amateur, I enjoy designing cohesive layouts and user interfaces for landing pages and websites in Figma and then transforming those visual concepts into functional, responsive sites using Tilda. KEYPERSONALSKILLS Content Creation & Editing My skills in content creation bridge creative vision and technical execution. I produce engaging content for platforms like TikTok, YouTube, and Instagram, using both smartphone and professional camera equipment. This includes developing content for my personal brand as well as for professional client projects. I handle the complete post-production workflow, editing videos with proficiency in tools like CapCut and Adobe Premiere Pro. KEYPERSONALSKILLS Proficiency in English I have developed an advanced proficiency in English (C1 level), officially confirmed by the Duolingo English Test. This skill is the result of a dedicated, independent learning journey, built through a disciplined routine of completing exercises in Destination and Oxford textbooks, creating and reviewing vocabulary flashcards, reading English literature, and consistently consuming media and content in English. I complemented these methods by actively practicing my speaking skills on language-learning platforms and refining my test-taking strategies through practice exams. KEYPERSONALSKILLS Music Production My skills in music production encompass the full creative process, from initial concept to finished track. I write original lyrics, record vocals in both my home studio and professional local studios, and possess foundational skills in beatmaking and audio mixing. This allows me to independently develop and refine my musical ideas. OTHER KEYPERSONALSKILLS •A/B Testing •AfterEffects •Analytics •Affiliate Management •Affiliate Marketing •Adobe Premiere Pro •Adobe Photoshop •Artificial Intelligence •Audience Analysis •B2B Marketing •B2C Marketing •Beat Making •Blender •Brand Marketing •Business Analysis •Business Planning •CapCut •Chat GPT •Communication •Content Development •Customer Support •Competitive Analysis •Content Management •Customer Engagement •Dancing •Digital Marketing •E-Commerce •Facebook Ads •Google Ads •Graphic Design •Image Editing •Marketing •Marketing Strategy •Media Trends •Microsoft Excel •Microsoft Office •Microsoft PowerPoint •Midjourney •Networking •Notion Planning •Shooting Video •Social Media Advertising •Social Media Marketing •Social Media Management •Sound Engineering •Target Marketing •Target Advertising •Teamwork •TikTok Marketing •Touch Designer EXTRACURRICULARS Founder & Team Leader - Smart Spend (January 2024 - March 2025) Founded and led an online educational project focused on financial literacy and youth empowerment. Built and coordinated a team of 3 content creators to publish engaging educational videos (190k+ views across TikTok, Instagram and YouTube). Designed and developed the website with Figma and Tilda, featuring 13 informational articles. This role built leadership, project management, team coordination and digital communication skills - all essential for awarenessdriven initiatives and public education efforts. EXTRACURRICULARS Participant in academic competitions at school, September 2016 – May 2025 As a dedicated participant in academic competitions, I have consistently challenged myself at school and district levels. My involvement spans a diverse range of disciplines, including the Belarusian, Russian, English, and Math Olympics, as well as Oratorical and Recitation contests. This continuous engagement has honed my analytical thinking, communication skills, and ability to perform under pressure. Student Researcher - Women’s Entrepreneurship & Barriers (August 2024 - December 2024) Conducted in-depth research by analyzing 50+ articles to explore challenges women face in entrepreneurship. Developed practical recommendations to reduce gender gaps, enhance inclusion and support sustainable economic participation. Presented work during a research tour, demonstrating competency in analytical research and community-oriented advocacy. EXTRACURRICULARS Elgato Dance Studio Participant, December 2022 – January 2024 Participated in bi-weekly dance classes, mastering diverse choreography styles. Engaged in content creation, video shoots, and team-building events, enhancing creativity and collaboration. EXTRACURRICULARS Participation in Themed Community Events As part of broader community involvement, participated in: Recitation contests themed around war, peace and human resilience. Literary-musical performances honoring history and reflection. Intergenerational walks and memorial flower laying at monuments. Commemorative events on significant anniversaries of peace and victory. Dialogue forums tied to remembrance days and community cohesion. Member - Belarusian Republican Youth Union (BRSM) Participated in activities of the BRSM (a major youth organization focused on youth development, civic engagement and social volunteering). Through BRSM involvement, took part in volunteer events, youth programs, community service campaigns and activities designed to encourage active citizenship, social responsibility and collective action for the betterment of youth and society. EXTRACURRICULARS School Environmental Projects Actively participated in ecology-focused school events, including: Charity bike rides promoting eco-friendly transport. “Subbotniks” (community clean-up days) - collecting trash, leaves and snow to maintain campus and local environment These practical efforts supported community health and environmental stewardship. Participant - Open Classroom Experience 2024 (June 2024 - September 2024) Engaged in the Open Classroom Experience (a global virtual innovation program for outstanding youth, focusing on co-creation with founders and learning practical innovation and entrepreneurial skills). Contributed in a team of 10 to weekly group discussions, collaborated with international peers and learned from expert mentors. Conducted research on carbon offsets and sustainable innovation. EXTRACURRICULARS Early Research - The Great Patriotic War & Family Legacy (September 2017 - May 2018) Conducted archival research at the National Academy of Sciences to reconstruct a previously lost biography of my grandfather’s uncle, uncovering unknown details about his wartime experience and life path. Established that my grandfather’s cousin was the Honorary President of the Academy of Sciences of Belarus, connecting family history with national scientific heritage. Presented the research at Student Research Society conferences, emphasizing the importance of historical memory, peace and intergenerational continuity. EXTRACURRICULARS Early Research - “Against Fire Trouble” (September 2016 - May 2017) Investigated fire safety, fire prevention and risk education through online resources and literature. Created an interactive play for primary students, participated in the broadcasts on Belarusian radio and conducted a hands-on experiment, connecting public education, safety awareness and community outreach. Early Environmental Research - “Role of Forests in Human Life and Nature” (September 2015 - May 2016) Researched the ecological importance of forests via books, articles and encyclopedias. Organized a tree-planting initiative with teachers and schoolmates, combining environmental action with educational outreach. Presented findings at student conferences, highlighting the importance of forests for sustainability and human well-being. WORKEXPERIENCE My professional foundation is built on marketing and content creation. After completing a practical SMM course to solidify my strategic knowledge, I have applied these skills through hands-on work developing brand presence, crafting engaging content, and executing social media strategies across various niches. This experience has given me a direct understanding of connecting with audiences and achieving measurable results. Eyelash Extension Studio SMM Specialist (OCTOBER 2023 - JANYARY 2024) Produced Stories and Reels for Instagram, including a Reel that achieved the biggest amount of views. Increased account reach by 1,118%, engagement by 91.7%, and acquired 6 new clients. Managed profile aesthetics, copywriting, and targeted ads. Cata-Kor Content Creator JUNE 2024 - AUGUST 2025 EZVIZ Inc SMM Specialist MARCH 2024 - MAY 2024 Generated 40+ performance-optimized video pieces weekly. Attracted 25,000+ net-new followers to previously zero-audience accounts. Generated over 25 million views. Participated in developing a strategy that drove 4 billion views & propelled our core product to become the #1 ranked item in Vitamins & Healthcare category on TikTok Shop & Amazon. Conducted in-depth audience and competitor analysis to develop a content plan. Designed engaging visual concepts for Stories, Reels, and posts, boosting user engagement and brand identity. Created a marketing strategy that was ready to be fully implemented before the project was paused. Real Estate Company "Tvoya Stolitsa" JUNE 2024 - AUGUST 2025 Content Manager (Internship) Revived a shadowbanned social media profile, growing its audience and securing two client contracts within three weeks. Produced viral video content, including posts that reached 200,000+ views. Conducted professional photoshoots, developed content plans, and implemented targeted advertising strategies. Media Buying Company (under NDA) Content Creator SEPTEMBER 2025 - PRESENT Produced high-volume, short-form video content. Pioneered the creation of a new, effective video-ad format and generated ad creatives that consistently delivered a media ROI exceeding 100%. Mentired 15 colleagues on the practical use of AI tools for creation advertising assets. Edited all video content using CapCut, Adobe Premiere Pro, and other editing suites, and collaborated closely with the team to develop overarching advertising campgains. Eyelash Extension Studio SMM MANAGER EZVIZ SMM SPECIALIST Real Estate Agency CONTENT MANAGER Cata-Kor CONTENT CREATOR Media Buying Company CONTENT CREATOR THANK YOU. Creative Presentation Presented By: Anastasiya Makarevich My journey is defined by a blend of analytical marketing, creative content creation, and a relentless drive to learn and build. I am eager to connect and explore how my skills and vision can contribute to impactful projects.