LOCAL SEO DASHBOARD FOR RETAIL VISABILITY
APP CREATED BY RED DOOR INTERACTIVE
Red Door has developed a “Local SEO” dashboard solution for brick and mortar
businesses, utilizing Domo. Local SEO is the optimization of location listings
in Search Engine and Map platforms, with the goal of increasing visibility, and
ultimately foot traffic, to business locations. The success of these local listings
is critical for retailers, as they bridge the gap between online/mobile research
and real-life foot traffic.
To get a holistic picture of a brand’s local SEO performance, marketers must
use multiple tools and data sources. The more locations a brand has, the
harder this data is to organize and act upon. RDI has created a unique app
that combines those crucial data points into one actionable dashboard, ideal
for business with 20+ locations.
PRIMARY DATA SOURCES:
• Local keyword rankings – Brightedge or Conductor as data source
• Google my Business interactions - Impressions, clicks, driving directions,
and click-to-call activity from Google local listings
• Website traffic & conversions – Google or Adobe Analytics as data source
• Local listing distribution and accuracy – Yext or Moz Local
OTHER DATA SOURCES CAN BE ADDED:
• Customer reviews – Google my Business and/or Yelp as data sources
• Call tracking software – Call rail, Call Tracking Metrics or similar
• POS system data – Light speed or similar
Red Door Interactive
@reddoor
@reddoorinteractive
LOCAL SEO DASHBOARD FOR RETAIL VISABILITY
APP CREATED BY RED DOOR INTERACTIVE
Red Door has developed a “Local SEO” dashboard solution for brick and mortar
businesses, utilizing Domo. Local SEO is the optimization of location listings
in Search Engine and Map platforms, with the goal of increasing visibility, and
ultimately foot traffic, to business locations. The success of these local listings
is critical for retailers, as they bridge the gap between online/mobile research
and real-life foot traffic.
To get a holistic picture of a brand’s local SEO performance, marketers must
use multiple tools and data sources. The more locations a brand has, the
harder this data is to organize and act upon. RDI has created a unique app
that combines those crucial data points into one actionable dashboard, ideal
for business with 20+ locations.
PRIMARY DATA SOURCES:
• Local keyword rankings – Brightedge or Conductor as data source
• Google my Business interactions - Impressions, clicks, driving directions,
and click-to-call activity from Google local listings
• Website traffic & conversions – Google or Adobe Analytics as data source
• Local listing distribution and accuracy – Yext or Moz Local
OTHER DATA SOURCES CAN BE ADDED:
• Customer reviews – Google my Business and/or Yelp as data sources
• Call tracking software – Call rail, Call Tracking Metrics or similar
• POS system data – Light speed or similar
Red Door Interactive
@reddoor
@reddoorinteractive