Amrutha B
$5/hr
I am a professional Graphic Designer with over 5 years of experience
- Reply rate:
- -
- Availability:
- Part-time (20 hrs/wk)
- Age:
- 28 years old
- Location:
- Kozhikode, Kerala, India
- Experience:
- 5 years
CUSTOMER
ACQUISITION
STRATEGY
YOUR COMPANY NAME
AGENDA
Agenda
Agenda
Agenda
Time : 3:00 pm
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4
Time : 10:00 am
Time : 1:00 pm
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Time : 2:00 pm
Agenda
1
5
Agenda
Agenda
3
7
Agenda
8
Time : 4:00 pm
Time : 5:00 pm
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Agenda
Time : 11:00 am
Time : 12:00 pm
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OUR MISSION
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dictum. Nam nec est diam.
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OUR TEAM
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Sales Funnel
Marketing Team
CUSTOMER ACQUISITION
FRAMEWORK
Leads(inbound/Outbound)
Customer Lifecycle
Marketing Qualified Lead(MQL)
Sales Team
Visitor
Sales Qualified Lead(SQL)
Opportunity
Prospect
Proof Of Concept(POP)
Closed
Customer Success Team
Activated User
Onboarding
Customer
Renew/Upsell
Activated Customer
Loyal Customer
CUSTOMER ACQUISITION
MANAGEMENT
BUILD
CONNECTIONS
RESPONSE
MANAGEMENT
EXECUTE
CAMPAIGNS
ASSESS SPECIFIC
NEEDS OF
PROJECT
END-TO-END
AUDIENCE
ENGAGEMENT
CUSTOMER
ACQUISITION &
RETENTION
TARGET PROSPECTS
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2
3
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1
4
TARGET GROUP SEGMENT
PRIMARY TARGET GROUP
PRIMARY TARGET GROUP
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SECONDARY TARGET GROUP
SECONDARY TARGET GROUP
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PRIMARY &
SECONDARY
TARGET GROUP
OUR GOALS
YOUR TEXT HERE
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55
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4
4
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3
3
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2
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1
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CUSTOMER ACQUISITION STRATEGY
Customer Trust
Awareness
Organic
Lead
Information
Aquisition
Click Through
Commercial
Levers
User
Experience
Conversion
Transactions
Turnover
CUSTOMER ACQUISITION STRATEGY
“Visibility”
Keywords
Social Media
“Desire”
Transactions
Event Tracking
ATTRACT
CLOSE
Visitors
Customers
Leads
“Hunters”
Advocates
CONVERT
ENGAGE
“Interest”
Landing
Pages Split
Testing
“Action” Social
Inbox Smart
Content
CUSTOMER ACQUISITION CHANNELS
Search Engine Optimization
Strategic Partnerships & Affiliates
12
Public Relations
Community Service
Print
Mass media: outdoor, TV radio &
sponsorships
Events
1
2
Direct Mail & Purl
Referral Programs
3
11
CUSTOMER
ACQUISITION
10
4
9
5
8
7
6
Email Marketing
Merchandising
Search Engine Marketing (PPC)
Reputation Management
ACQUISITION STRATEGY PLAN
Driving Traffic
Conversion
Website
• Listening to the customer
• Multiple methods to drive
traffic
• Social media marketing
•
•
•
•
•
Lead management
Dynamic experiences
Analytics
Lead scoring
personalization
Sales
Nurturing
Limited Use In FS
• Lead nurturing tactics
• Email and marketing
automation
• Marketing and sales
enablement
• Sales force automation
CUSTOMER ACQUISITION PROCESS
SEO
Analytics
Social News
Customer
Acquisition
Social
Networks
Blog
Leads
Clients Visit
Web-presence
Customer Relationship
Management
Market
Research
Email
Call
Campaign Center
DEMAND CREATION STRATEGY
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•
•
•
•
•
•
Website tracking
Reverse look up
Digital assets
Incubation
Interactive email
Account intelligence
•
•
•
•
•
•
Social media
Content
Endorsements
credentialism
Birds of a feather
Starburst
Caught
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Chase
DEMAND
CREATION
STRATEGY
Come
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Co-create
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•
Database development
•
•
•
•
•
•
Account intelligence
Digital assets
Social media
Sales calls
Incubation interactive email
Appointment setting
•
•
•
•
•
•
•
Partner marketing
influencers
Analysts
Peers
Authors
Academia
Thought leaders
SALES FORCE AUTOMATION
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Team
Management
Add More
5
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Task
Management
Client
Management
6
4
7
3
2
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Contact
Management
1
Opportunity
Management
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Lead Management
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NEW CUSTOMER BY SOURCE
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1
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2
3
5
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Advertising
7
Social
Email
Website
6
SEO/PPC
Events
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4
Direct Mail
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LEAD GENERATION STRATEGY
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LEAD
GENERATION
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Suspendisse.
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LEAD CONVERSION
INPUT
INPUT
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leo. Aliquam non pulvinar augue, eu tincidunt risus. Nam id tortor lectus.
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LEAD CONVERSION
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100%
75%
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50%
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25%
10%
