Aminat Asude Ogundele

Social Media Strategy Document for ChicAura Prepared By: Aminat.A DATE : 8TH OF August /2024 Version : 1:0 Table of Contents-. Executive Summary Objectives and Goals Target Audience Platform Strategy Content Strategy Posting Schedule Engagement Strategy KPIs and Analytics Budget Overview Executive Summary This strategy outlines ChicAura’s plan to enhance its social media presence on Instagram, Facebook, and Pinterest. Our primary goals are to increase brand awareness, drive website traffic, and engage our target audience to build a loyal community. Key performance indicators (KPIs) include follower growth, engagement rates, and conversions. Objectives and Goals ● Increase Brand Awareness: Grow social media following by 20% in 6 months. ● Drive Traffic: Boost website traffic from social channels by 30%. ● Engage Audience: Achieve a 15% engagement rate across all platforms. Target Audience ● Demographics: Women aged 18-35, primarily located in urban areas in the US, UK, Canada, and Australia. ● Interests: Fashion, beauty, sustainable living. ● Behavior: Highly active on Instagram and Pinterest, frequently looks for style inspiration and fashion tips online. Platform Strategy ● Instagram: Focus on visual storytelling, influencer partnerships, and Instagram Shopping. Post 3 times a week, with daily Stories and bi-weekly Reels. ● Facebook: Build a community through engaging posts and Facebook Groups. Share longer content and promote events. Post 2 times a week. ● Pinterest: Use high-quality pins to drive website traffic and promote products. Maintain 3 active boards with weekly updates. Content Strategy ● Content Types: ○ Behind-the-Scenes: Show the design process and brand story. ○ Fashion Tips: Share styling advice and trends. ○ User-Generated Content: Encourage followers to share their ChicAura looks. ○ Product Launches: Announce new collections and promotions. ● Content Formats: Photos, short videos, Reels, Stories, and infographics. Posting Schedule ● Instagram: ○ Feed: 3 times a week ○ Stories: Daily ○ Reels: Twice a week ● Facebook: ○ Posts: Twice a week ○ Groups: 3 times a week ● Pinterest: ○ Pins: 5 times a week Engagement Strategy ● Community Building: Respond to all comments and messages within 24 hours. ● Interactive Content: Use polls, Q&A sessions, and contests to boost engagement. ● User-Generated Content: Feature customer photos and stories regularly to build brand loyalty. KPIs and Analytics ● Instagram: Follower growth, engagement rate (likes, comments), and reach. ● Facebook: Page likes, post engagement, and click-through rate. ● Pinterest: Monthly views and website clicks from pins. Conversion Metrics: Track sales and traffic generated from social media platforms. Budget Overview ● Total Monthly Budget: $2,300 ○ Influencer Collaborations: $500 ○ Social Media Ads: $1,000 ○ Content Creation: $800