http://pearlbrands.com/5-top-2017-seo-trends-hire-seo-agency-business/
Title tag: Maximizing SEO | Pearl Brands
Meta description: As Google's algorithms constantly evolve, it can be hard to stay current with SEO
trends. Don't waste your efforts on old tactics that no longer work.
5 Top 2017 SEO Trends And Why You Should Hire An SEO Pro For Your
Business
As the marketing field moves further and further into the digital age, we've all had to adapt our strategies
to fit this new world. Social media has replaced mail campaigns and paper newsletters, clients often text
instead of calling, and potential customers will find you through your website instead of the Yellow Pages.
The old marketing rule book has become obsolete and it's past time to learn how to navigate digital
media.
One tactic you've probably heard of already is SEO. But what is that? SEO, or search engine
optimization, is the fine art of building web content that will move your company upward in Google's
search results. It's a powerful tool when used properly, but unfortunately it's one of those skills that many
people think they can do well, but few actually can! Are your company's SEO efforts really making a
difference?
How To Use SEO To Your Advantage
Do you remember the days when a company's website would have giant lists of keywords at the bottom
of the page for Google to find? SEO used to be that simple! But then Google caught on to the people who
were gaming their system and tightened up their algorithms. Long gone are the days when you could just
throw up some keywords and call it a day – you'll have to provide much more if you want to see results.
Here are some guidelines that your in-house or outsourced SEO specialist should be using.
1. Content Is King. It's become a cliché for good reason - a major SEO goal is creating fresh,
engaging content that is meaningful to your end users. Incorporating the key search terms that
lead people to your website is important, of course, but it will do you no good if those keywords
aren't surrounded by quality content. Make sure that what you publish is relevant, interesting, and
well presented.
2. Don't Go Stale. As far as Google is concerned, new is better than old. If a particular web page
hasn't been updated in quite a while, it will fall down the rankings in favor of pages that contain
newer information. This is why it's a good idea to keep a regularly updated blog on your website,
and from time to time go back to your best articles and freshen them up.
3. Embrace Mobile Devices. Is your website mobile-friendly? If not, you'll find yourself falling down
in Google's search rankings. Make sure your site can be easily accessed and read on mobile
devices in order to stay relevant.
4. Build Up Those Backlinks. One aspect that Google considers when ranking a website is how
many other sites have linked to it, and how many people are clicking those links. Quality content
will often result in other people linking to what you've written, but one way to jumpstart that
process is through influencer marketing. Reach out to some high-quality social media influences
and see if they'd be interested in a partnership.
5. Slow And Steady Wins The Race! While SEO is a vital component of modern marketing, you
can't expect to see instant results. But don't get discouraged – as long as you keep up your
efforts, you'll see results eventually.
Consult The Experts
Feeling a little overwhelmed? Once you learn how SEO really works, it can seem daunting! Fortunately
for you and your business, Pearl Brands knows all the ins and outs of SEO and can work out the best
strategy for your website. If you're ready for the experts to drive your site up the search rankings, just call
Pearl Brands at- or contact us online.
https://www.saltislandseaplanes.com/key-west-fishermans-dream/
Title Tag: Fishing In Key West | Salt Island Seaplanes
Meta Description: For saltwater fishing, there is no better spot in the world than Key West. Salt Island
Seaplanes offers easy, exciting transportation to this fishing paradise.
Key West: A Fisherman's Dream
To the dedicated fisherman, the Florida Keys is paradise. Surrounded by beautiful blue waters teeming
with bonefish, permit, marlin, swordfish, and many others, it would be pretty difficult not to land an
impressive catch here in Key West. Whether you prefer casual sport fishing or you're as dedicated as
Hemingway's fabled Old Man, Key West is an amazing destination for a fishing holiday.
Key West Fishing Offers Endless Variety
You can spend every day of your vacation out fishing and never have the same experience twice. When
the environment is this varied, each day on the water is a new adventure. Just choose which type of fish
you're after and how you want to catch it in any of Key West's amazing fishing locations.
Bridge fishing: The Overseas Highway's many bridges offer a great and easily accessible option
for deep water fishing with no boat required. Many of them are open to fishing but some are not,
so check this list to make sure your favorite bridge allows fishing before you head out.
Flats fishing: The Key West shallows offer an experience that is closer to hunting than fishing.
Skill and stealth are more valuable than strength in this unique environment that is home to the
permit, bonefish, sea trout, and barracuda. Pack up your best flies and test your skill!
Wreck & reef fishing: The coral reefs and shipwrecks surrounding Key West are home to scores
of deep-water fish, including mackerel, grouper, and snapper. They're also a unique and
fascinating place for snorkeling and scuba diving.
Deep sea fishing: You don't have to go far to hit deep waters off the Florida Keys. Only 5 miles
out, the water reaches a depth of 600 feet – and if you venture out about 20 miles, you can find
depths of nearly 2,000 feet! This is the place to go to find marlin, sailfish, tuna, and even sharks.
Preparing For Your Fishing Holiday
Before you load up your gear and head out, make sure you're fully prepared. You don't want to spoil your
holiday by discovering that you've forgotten something!
Planning: If you've never been fishing in the Keys before, consider getting the most out of your
holiday by hiring a fishing charter. There are several available in the area that include a guided
experience with an experienced captain. Alternately, you can rent a boat and head out on your
own, wherever the current takes you.
Packing: You can rent fishing gear on the island, but if you're planning to bring your own, make
sure you can pack it easily. On small charter flights like ours, you'll need to be able to fold down
your gear to fit within our luggage guidelines.
Licensing: If you're planning to do your fishing in a group on a guided expedition, you'll be
covered by the captain's license. But if you're going out on your own, even just for bridge fishing,
you'll need to purchase your own saltwater fishing license.
Start Your Adventure With Salt Island Seaplanes
There is no better place for a fishing holiday than Key West. Whether you'd prefer a relaxing day on a
bridge with light tackle or a legendary battle on the sea with a giant blue marlin, you'll find it here in the
Keys. Just pack up your gear and hop onto our Cessna 206 to start your journey to a fisherman's
paradise. All you have to do is book your flight online or call us at (239) 263-SALT (7258).
https://www.saltislandseaplanes.com/excitement-key-west-try-duval-street-pub-crawl/
Title Tag: Duval Street Pub Crawl | Key West
Meta Description: If lazing on the beach isn't your idea of a great time, try a Duval Street pub crawl in
Key West after an exciting flight to the island with Salt Island Seaplanes.
For Excitement In Key West, Try A Duval Street Pub Crawl
Once you've arrived in beautiful Key West, there is no shortage of things to do. Some people love to
explore the island and learn about its fascinating and storied history and culture, from Juan Ponce de
Leon to Ernest Hemingway to Jimmy Buffett. Others prefer to kick back on the beach for a relaxing day in
the sun. But if neither of these options is your style, maybe you'd prefer a trip to Margaritaville! You can
find your lost shaker of salt right here in Key West, on legendary Duval Street.
Get Your Friends And Start Crawling
Duval Street is only about a mile long, which makes for an easy walk – or stumble! – from bar to bar. (Of
course, we know that you would never drink and drive.) Small but mighty, this short stretch of road is
packed with fun and exciting pubs so that the party never stops.
If you start at the upper end of Duval Street and head south, you'll find no shortage of fascinating pubs
and bars to try out. No matter whether you cover the whole street or just find a good spot to stay put,
you're practically guaranteed to have a fabulously memorable night. Don't forget to bring some extra
money for souvenir T-shirts! These are just a few of the legendary bars you'll hit as you head south:
Sloppy Joe's: Known for being Ernest Hemingway's favorite watering hole when he lived on the
island. Although this isn't the bar's original location, Hemingway spent plenty of time here, and
you can even see some of his personal belongings on display. But even if you're not there for the
literary history, you'll still love Sloppy Joe's for its live music, extensive selection of draft beers,
and real "old Florida" vibe.
Irish Kevin's: If you like Irish pubs, this is the one to beat them all. With a loud, friendly
atmosphere and fantastic entertainment, you're guaranteed a good time here.
Captain Tony's: For those of us who just can't get enough Hemingway – plus Tennessee
Williams, Truman Capote, and Jimmy Buffett – this is the place to be. Located on the original site
of Sloppy Joe's, you can imagine you're having a drink with any number of literary legends.
Margaritaville: Speaking of Jimmy Buffett, no crawl down Duval Street is complete without a stop
at the real Margaritaville. Especially if you're a Parrothead yourself, don't miss the opportunity to
sit down for a cheeseburger in paradise accompanied by that frozen concoction that helps us
hang on. After all, changes in latitude come with changes in attitude – and even if you overdo it a
little, come Monday it will be all right.
Try A Guided Tour For Extra Adventure
Self-guided pub crawls are always a good time, but if you want to kick it up a notch, try a guided tour.
There are several available and most of them offer a fun twist such as a scavenger hunt or a cocktail
Bingo card. For a very reasonable fee, you'll get several cocktails, usually a souvenir T-shirt, and plenty of
fun at a selection of Duval Street's best pubs. Your guides will know all of the best places to go to get the
most out of your Key West vacation.
Fly To Paradise With Salt Island Seaplanes
Your adventure starts before you even land in Key West when you board a Salt Island Seaplane. Relax
and enjoy the fabulous ocean view as your experienced pilots take you straight into paradise. It only takes
about an hour from Naples or Fort Myers, so you'll be touching down in the beautiful blue waters of Key
West before you know it. To get started, you can either book your flight online or call us at (239) 263SALT (7258).
http://plumbingnerds.com/installing-bathtub-diy-not/
Title tag: Bathtub Installation – DIY Or Not? | Plumbing Nerds
Meta description: Is bathtub installation a job that you should tackle yourself? Plumbing Nerds explains
the reasons why it's better to let an experienced plumber handle it.
Installing A Bathtub – DIY Or Not?
Installing a new bathtub is not for the faint of heart. Not only do you have the typical plumbing
considerations – making sure the seal is watertight, connecting the pipes correctly, etc. – but you're
working with a large, heavy, solid object in a tight space. It's not impossible to do it on your own, but this
is definitely a job you want to go into with your eyes open.
What To Consider In Advance
Before you make your decision on whether or not to install the bathtub yourself or call a plumber, ask
yourself these questions:
Are you installing or replacing a cast-iron tub? Either way, this is a huge undertaking. If you're
removing an old cast-iron bathtub from your home, you may be able to sell it for scrap metal, but
first you have to maneuver that enormous, heavy tub through your home and out the door. You
may have to use a sledgehammer to break it up first, which means extra work and mess. If you're
installing a cast-iron tub, this could involve reinforcing the bathroom floor first – and again, you
have to carry the tub through the house.
Is the new tub the same size and orientation as the old one? If so, installation will be
relatively straightforward. Otherwise – if the new tub has a different footprint or if the drain is on
the opposite side – the job could involve modifying the pipes. Plus, you might need to retile the
walls around the tub and/or refresh the waterproofing over the drywall.
Do you have the right tools? Bathtub removal and installation requires an arsenal of tools that
not everyone already has on hand. Pliers, wrenches, and screwdrivers are in most homeowners'
toolboxes already, but more specialized equipment such as a keyhole saw and shower stem
socket wrench aren't as common.
Do you have plenty of willing assistants? Even if everything goes exactly according to plan,
installing a bathtub is not a one-person job. The lifting and carrying alone will require at least two
or three people. When you're planning a big job like this, make sure you have plenty of friends
who are willing to help out – maybe in exchange for pizza!
Be Prepared For Complications
As you know, DIY jobs rarely go exactly according to the plan. Every home has its quirks and it's
impossible to anticipate every twist and turn the job can take. With a bathtub installation, you could be in
for some nasty surprises.
Can you get the tubs through the bathroom door? Often, it's impossible to move a tub into or
out of a bathroom without removing a wall. Do you have the know-how to remove and replace a
bathroom wall without causing any damage?
Is there enough room to maneuver? Even if the doorway is wide enough to get a tub through,
most bathrooms just don't have enough room to move a tub in. It's frequently necessary to
temporarily remove the toilet and even the vanity until the tub installation is finished.
Is the floor level? It's not uncommon for bathroom floors to settle over time, so it can be very
tricky to get the new tub perfectly level. If it's even a little bit wobbly, it can create a safety hazard
in addition to putting a strain on the plumbing that will lead to potentially disastrous leaks.
Call The Plumbing Nerds To Install Your New Tub
Like we said, it's not impossible to install a bathtub yourself – it just makes a lot more sense to let the pros
handle it. And it makes even more sense to choose plumbers who are so obsessed with our work that we
proudly call ourselves the Plumbing Nerds. If you're in Southwest Florida and you want your bathtub
installation done to our top-notch nerdy standards, just give us a call at- or schedule an
appointment online.