Aman Bishnoi

DIGITAL MARKETING TRENDS IN 2020 t doesn’t rely on what your enterprise is, or what services and products you provide — digital advertising trends can’t be noted. Now not so long in the past, agencies wanted little (extra) than an internet site and a FB web page, but now, the digital landscape is evolving so speedy that it’s hard to maintain up. I With the aid of now, there aren’t either too many a hit agencies that don’t have a web presence. In 2020, new technology and gear will come to the fore, forcing entrepreneurs to conform for you to maintain their groups at the top. In the end, Virtual Darwinism is an unforgiving fact. If you don’t adapt, you’ll surely be left behind. Examine on to find out the digital advertising and marketing trends to be ready for in 2020. 1. Facebook May Be Peaking. Really Facebook is no longer the cornerstone of the social media world, consistent with Forbes, 41% of its users are over 65 years aged . While it makes no sense to struggle, it's clear that Facebook is losing ground with younger demographics preferring the more visual, interactive experiences offered by Instagram. Snapchat, and therefore the rising star, Tiktok. Following the info breech scandal in 2018, Facebook has lost significant credibility, with many disappointed and angered by the platform proliferation of faux news, political propaganda and cyberbullying. Once the dominant force continues to say no in popularity with younger demographics, TechCrunch speculated that Facebook could be dead for Gen Z. This is essential for future digital marketers to actually see who their target market could also be as Facebook could also be very unsuitable for a few campaigns, especially since it continues downward with younger people is. Facebook remains at large, and lots of Americans still investigate thereon . Written By :- Aman Bishnoi Nevertheless, marketers should be more cautious about whom they're trying to attach with and make sure that their audience remains on Facebook. If not, you'll waste your marketing budget by targeting the incorrect social media platform. 2. Instagram is a Hit with the Kids Instagram's surge has already surpassed 1 billion users and is an impressive achievement. So it's one of the fastest growing social media platforms, and perhaps more importantly, much of its user base is the coveted young demographics, especially under the age of 30. Facebook has lost much of its cohort due to its reputation as a social media platform. For the "old man". One of the potential issues marketers should keep in mind is that Instagram recently decided to remove the like feature from its platform. Companies need to pay attention to the impact this will have on 2020, as many influencers have expressed concern about the move. Metrics elsewhere that can lead to improved content quality, but many users may move away from the platform in search of vanity. 3. Chatbots dominate customer service Chatbots are artificial intelligence (AI) software that acts as a virtual "concierge" that communicates with users and helps them reach their goals. Chatbots interact with humans in a natural way, primarily using text chat windows, but they can also interact verbally. Over time, as the system collects more data insights, AI will be able to learn more about its customers and provide services that continually improve. From 2018 to 2019, chatbots played tens of thousands of regular roles on Facebook for a variety of tasks. From providing weather forecasts to automating some basic customer support features, everything is easy with sophisticated software. Bots allow users to engage in personalized, focused interactions without having to draw much from limited human resources. 80% of companies want to start using chatbots this year. It's easy to see why when you consider the benefits: • • • 24-hour service Immediate response to customer inquiries No breaks, vacations or overtime required According to a January 2020 Tidio survey, 43% of consumers prefer to send messages to online chatbots rather than calling a customer service center when communicating with brands. Therefore, this should be one of the fastest growing digital marketing trends in 2020, as companies and customers want to become more involved in chatbots. 4. Video is no longer an option If your business isn't using video marketing yet, you'll need to join this year. Text-based content cannot compete with the power of video, especially when trying to sell products and services online.In the mobile mad world, people watch more videos than ever before, watch and share all the videos using their smartphones, and learn more about the brand and what it offers. Consider these statistics from Impact BND. Written By :- Aman Bishnoi • • • 70% of consumers share branded videos. Fifty-two percent of consumers claim that watching product videos builds confidence and guides online purchasing decisions. 72% of companies believe that video content has improved their conversion rates. Video marketing is very attractive, especially for live video. Live streaming is a powerful way of digital marketing when combined with influencer marketing. Whether it's a new generation of social media influencers or traditional sources such as celebrities, athletes and musicians, having a live stream with influencers who interact directly with comments is a big attraction for viewers. Twitch has more than 15 million active users every day, most of whom attend only to watch live streaming videos from ninja-like influencers. Arguably the world's most popular game influencer, Ninja recently signed an exclusive deal with Mixer. This was Microsoft's power play, recognizing the expectations of live video streaming over the next year. 5. Good content is still important (and now context is more important!) While content nuances are becoming more important, content marketing remains an integral part of digital marketing. Quality has always been important, but now the emphasis is on context and targeting. Google has a deeper and more sophisticated understanding of online content. As a result, marketers need to carefully consider their target markets and how to better adjust their content in 2020. Much of this is summarized in the BERT update released on Google in November 2019. The new algorithm helps search engine giants better understand the natural language of user search queries. Google's advice is, "It's important to make sure your site has fast, useful links, and well-written content, rather than keeping track of the latest SEO trends." There is no mistake: Content marketing doesn't go anywhere. That said, Google will be smarter and prioritize detailed, accurate and up-to-date content that closely matches the user's intent. Companies need to keep this in mind when creating new content in 2020. 6. Email is getting more personalized Email remains the primary communication channel, with billions of people still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email stays here and email marketing itself remains important. However, email marketing is evolving and general marketing email is not as effective as it once was. This is now a combination of automation and, more importantly, personalization that makes email marketing in 2020 important. Written By :- Aman Bishnoi This is very effective if you can trigger email marketing on something specific, such as a user browsing a specific product, and follow up on promotional prices and demo videos with personalized email. Email is often the last trigger to motivate an action, especially when combined with remarketing techniques. It leads us to one of the most exciting digital marketing trends these days ... 7. Interactive Content Will Become Mainstream Interactive content is something that people can click, swipe, or interact with online. According to Outgrow, 93% of marketers rate interactive content as very effective in educating their buyers. By 2020, more companies will try the following interactive content types: • • • Quiz and vote Augmented reality advertising 360 degree video These formats leverage cutting-edge marketing technologies such as augmented reality and video content to provide people with a more immersive and engaging experience. Today, consumers want this kind of memorable and fun content from their brands. That's because it helps them feel more connected to the company. 8. Voice Interaction Continues Upward Verbal interaction with devices continues to grow, thanks to hosts for Siri, Google, Alexa, and other "smart" devices. The real lesson for us is that people like to talk and that's the preferred way of interacting. And now, machines are finally catching up with the ways people want to find, shop and discover new things. However, there are some interesting challenges to this. For example, performing a voice search is very different from entering a query, especially in the results. When a person performs a text-based search, the screen displays the results one page at a time. However, if someone asks the device to perform a search and the device responds verbally, it gives at most a few choices, often only one. I said about voice search once, but again. Adopting a voice search strategy is not only about maintaining relevance, but also about creating a unique, optimized customer experience that fosters relationships and builds brand loyalty. Marketers targeting voice search users should remember to write in the tone of the conversation, using spoken keywords rather than typing. Doing this will help you get the coveted zero position or featured snippet on Google. 9. Marketing in Messaging Apps Will Level-Up Social messaging apps aren't just for staying in touch with friends and family. Recently, companies in all industries have taken a great deal of interest in apps such as Facebook Messenger and WhatsApp. Given that opportunity, it's only natural. Written By :- Aman Bishnoi • • Every month, 1.3 billion users are active on Facebook Senger, sending over 10 billion messages each month. WhatsApp has 1.6 billion active users and sends over 55 billion messages daily. Traditional channels like email and social media aren't dead, but it's undeniable that people are becoming more active with instant messaging apps. In the next 5-7 years, messenger marketing is expected to become the number one marketing channel in the world. Therefore, it is a logical step for brands to start connecting with people on these platforms. Marketing via Facebook Messenger produces 10-80 times more engagement than organic posts in Facebook news feeds. Messaging apps allow businesses to reach a wide range of users with short, personalized text. 63% of online consumers are more likely to return to their company's website if they have the live chat option, and are keenly aware of the need for companies to take this channel seriously. By 2020, many companies can expect significant increases in marketing for messaging apps, including video and interactive content to attract users. 10. Omnichannel Marketing is Now Vital Omni-channel marketing is a marketing practice that spans multiple platforms, including email, apps, social media, and website blogs. This approach allows businesses to connect with their customers with more digital touchpoints and effectively deliver a better user experience. Delivering seamless, consistent voice and cohesive brand messages across all channels can produce far better results. ClickZ reports that omni-channel marketing promotes more than three times more engagement than the single-channel approach. Even better, if you have multiple channels, your customer retention, average order value, and purchase frequency are all high. As AI technology improves, companies can leverage data insights and machine learning to better understand customer behavior and personalize it to the highest levels. Ultimately, focusing on omnichannel marketing is the path to an enhanced customer journey that encourages people to come back for more. Get Involved, or Get Left Behind As you can see, things are going fast in the world of digital marketing. By 2020, AI technology, video, voice search and interactive content will be one of the most prominent trends. Today's young demographic and more tech-savvy consumers want brands to connect with them in new and exciting ways that make their customers' journeys easier and more enjoyable, so now is the time to stop business. There is none. Let's dive in. Which of these digital marketing trends is the first to try? Written By :- Aman Bishnoi