Alvin Louie Beler

ALB VIRTUAL ASSISTANCE SOCIAL MEDIA MANAGEMENT AND MARKETING PLAN Name : Alvin Louie Beler Type of Business : Virtual Assistance Location / Area of Operation : Philippines SOCIAL MEDIA MANAGEMENT PLAN 1. Business Branding - COMPLETED 2. Social Media Assessment and Planning a. Facebook Page - Completed b. Instagram - To be created c. Twitter - To be created d. Pinterest - To be created e. YouTube - Optional 3 .Keyword Research- Done 4. Social Media Creation and Optimization a. Account creation - For Completion b. General Information - Need to be optimized c. Profile Picture / Logo - Need to to be optimized d. Cover Photo - Need to be optimized e. Bio Information - Need to be optimized f. Website - To be created g. Header & Tagline h. Hashtags 5. Social Media Content Creation a. Type of contents to be posted ✔ Photos ✔ Videos ✔ Posters ✔ Gifs 6. Social Media Content Management a. Post Frequency - Everyday b. Number of Posts per Day - 1 to 2 times a day c. Watermarks / Logo / Links or Qr - Code 7. Social Media Content Management a. Join and interact with Groups/ Communities / Pages b. Share information and relevant to current events and latest trends c. conduct relevant surveys / polls Page 1|3 ALB VIRTUAL ASSISTANCE 8. Interactions a. Public/Shareable/ Printable b. Request for feedback c. Rating for experience/ Services delivered d. Generate default comment to Posts in the actual page, in other interactive and related sites. e. Generate automated Greeting Messages and Responses 9. Insights a. Create Accounts ✔ Keyhole ✔ Hootsuite ✔ Twitter Counter ✔ Tweet Reach SOCIAL MEDIA MARKETING PLAN 1. Identifying the target Market a. Gender b. Age c. Community Group / Bracket d. Geographical Locations e. Defined Market Sectors 2. Creating Marketing Plan a. Executive Summary b. Setting of Metric Driven Goals c. Outline of Ideal Customers ✔Gender ✔Age ✔Active ✔Income ✔Main Activities ✔Primary Uses of Social Media d. Content Calendar ✔ Weekly Content ✔ Best time to post - to be observed on the first week e. Research Competitors ✔ Division of Competitors ✔ Social Media Strategy ✔ Yearly Growth ✔ Market Capital ✔ Marketing Tactics 1.Blog/ Content Marketing Page 2|3 2.Social Media Marketing 3.SEO Marketing ✔SWOT Analysis ✔Set of Accurate Key Baseline and Metrics ✔Reporting Guidelines ALB VIRTUAL ASSISTANCE 3. Brand Awareness a. Custom Hashtags b. Display Ads c. Regular Posting in All Accounts d. Collaborations and Partnerships e. Infographics 4. Promoting Products and Services a. Google My Business Promotions b. Email Marketing c. Blog Posts d. Customer Reviews e. Social Media Posts f. Facebook Ads 5. Marketing and Advertising a. Organic b. Paid 6. Marketing and Advertising a. Sites, Communications and Pages with similar businesses, related services 7. Monitoring and Evaluating Campaigns a. Creating Metrics b. Comparative Social Analytics Tools ( Real Time) c. Reports 8. Engagements a. Video and Email b. Polls and Surveys c. Messenger Bots d. Calculation and Infographics 9. Insights a. Social Media Marketing Tools ✔ Keyword Planner ✔ Google Trends ✔ We are Social Page 3|3 LOGO DETAILS MAIN FONTS Cy Grotesk Key Demi Cy Grotesk Key Thin MAIN COLORS ALB VIRTUAL ASSISTANCE MISSION To be acknowledged as one of the greatest virtual assistance providers globally VISION To fulfill clients' expectations and provide exceptional services. GOAL Achieving clients loyalty through reliability and quality. TAGLINE Your Trump Card FOCUSED KEYWORDS Virtual Assistant Hire a Virtual assistant General Virtual Assistant Filipino Virtual Assistant Virtual Assistance Services Data Entry Data entry specialist Data entry administrator Data entry assistant Social Media Manager Social Media Marketing Social Media Marketing Services Alvin Louie Beler CONTACT INFORMATION NAME OF BUSINESS: LOCATION: ALB VIRTUAL ASSISTANCE Dasmariñas, Cavite EMAIL: CONTACT NUMBER: --,-