Alina Neagu

Advanced SEO Optimization Guide For Your Website Search engines invest a lot of resources to understand how people are doing searches and always looking for ways to deliver the best search results. People do online searches for various reasons, some for research, and others to find out about business, products, others to buy. If your website has a well-engineered SEO strategy, then your website will rank higher in the search results. SEO GOALS If you want to start optimizing your site you need to have a general goal in mind. You can choose the following: 1. Visibility/branding Many people believe that sites that rank best in search results are like a vote of trust that the site/business is of high quality. Besides that, the top position in Google's search results helps make your business known. 2. Traffic Any SEO campaign must ultimately result in attracting customers to the site. The more your site is ranked in the search results, the more traffic it will attract. MORE ROI If you increase the visibility of the site and attract customers to the site then you have greater chances to sell more. For many businesses, SEO can be a good sales channel. KNOWING YOUR AUDIENCE To develop a well-engineered SEO strategy, you need to understand who your target audience is. That means going through the following: 1. Understanding your products/services Successful SEO is based on the understanding of the products and services offered by your business. You need to understand the benefits of the items you sell to present them to your customers. 2. Content is the king An aspect by which to determine your target audience is to understand what they want to find on your website. You can develop, if you have an online store, relevant product descriptions, and product categories, to provide relevant and useful information for users. SITE AUDITING FOR IDENTIFYING THE ACTUAL PROBLEMS An important task you have to do is to carefully analyze your website to find the problems you are facing and to prevent your site from being well ranked in Google's search results. THE ELEMENTS OF A SEO AUDIT Your website needs a solid foundation for SEO efforts to be successful. An SEO audit of your site is the first step in creating a proper SEO strategy. Below are the elements of an SEO audit: 1. Usability If you have a buggy web site then you have to solve these problems. Usability is a factor that affects the entire site including conversion rate. 2. Accessibility Make sure your site is easily accessed by Google robots. 3. Site Health Analyze carefully the internal and external links on the site. After that, it will analyze the position of the site in Google's search results. 4. The architecture of your site Your website must have a well-established architecture that is easy to understand both by Google robots and by users. Organizes the menu according to the main categories, subcategories. 5. Duplicate content You need to analyze every page of your site and make sure you have unique and original content on each page. 6. Structure of urls Each page must have a clear, simple and concise URL separated by the "-" sign. 7. Robots txt Make sure the site has a robots txt file that allows Google robots to access your site. 8. XML Sitemap from HTML Make sure you have upgraded sitemaps on your server for both Google robots and people. 9. Broken links Don't forget to check broken links on the site or those that have redirected. Eliminate broken links and reduce the number of redirects. 10. Site speed Make sure your site runs well and loads quickly. Your site's position in search results will have a major impact on site traffic and ultimately on sales. Studies have shown that the site's position in SERPS determines the number of people attracted to the site, sales, and business profits. The top 10 keyword search results attract up to 89% of clicks, and a study by Cornell University showed that the first search result attracts 56% of the clicks. Thus, people have greater confidence in sites that rank among the top positions of SERPS. Did you know that today, many users have Ad Block enabled on their browsers and completely ignore the PPC ads? So a solution for any online business is to have a top organic position. CHOOSING THE RIGHT KEYWORDS FOR SEO Keyword research is an important step when it comes to developing an SEO strategy for your website. Apart from having to analyze your site/business to find the best keywords, you need to analyze your industry, the competition to find the best keywords for your SEO strategy. Finding the most appropriate keywords allows you to predict how many people will arrive on your website, what are the intentions to make sure your site and the products on the site attract the right visitors to buy. Every phrase or keyword that a person typifies in the search bar and relates to your products and your business needs to be considered. STRATEGIC KEYWORDS The process of choosing keywords for your site's SEO can be done with various tools. Think about how potential customers are looking for your products/services, your business and put these keywords on a sheet. Besides, think about what other search terms people would use to find your business. TYPES OF KEYWORDS In SEO and AdWords there are 3 types of keywords among which we find: - Short Tail keywords - like "furniture, sofas, beds, etc." - they attract much traffic, but it's hard to rank the site for these keywords because you have a big competition, and when people type it, they have the intent information. - Tagged keywords - These keywords include the brand name or business name. - Long Tail keywords - are key phrases consisting of at least 3 keywords. Eg: "quality kitchen furniture" TRADITIONAL APPROACH One smart thing you can do is start the Keyword Research process by analyzing your site, your business, and your products. It starts in the following way: 1. Develop a list of keywords describing your services/products 2. Add 2-3 synonyms 3. Add 2-3 long tail keywords COMPETITIVE ANALYZE When you want to find the most suitable keywords for your SEO strategy, you can also analyze your competition. Go on Google and type 10 keywords after which you want to do SEO and see which contestants rank better than you. Read the content on their site and see how you can develop better content. GOOGLE ALGORITHM SYSTEMS - CRAWLING AND RANKINGS If you understand how crawling, indexing and ranking work, you can determine what actions to take to reach your goals. This section of this SEO guide shows you how Google's search engine works. Google performs several tasks to deliver the most appropriate search results: 1. Crawling and indexing billions of documents from pages, documents, and files online. 2. Liability by delivering the right results. Crawling and web indexing To provide the best search results, search engines need to discover all web pages and valid online documents, then show the best search results for the keyword/phrase that the user wrote in the bar search. The first step is crawling. Search Engines start searching for all quality sites and visit each link on the page. That's why when you do SEO you have to have a well-structured site structure. The crawling process starts with page loading, content analysis. After discovering all the pages that match what the user searched for, the search engine sorts the pages according to their importance. This process is called INDEX. Rankings The next step after crawling and indexing is called ranking or ranking of the site depending on how authoritative it is, the links, the content, and other elements. Search engines place great emphasis on content on the page. After all, the content is what a user is looking for on the page, and the search engines make a detailed analysis of the content. You can think that search engines perform a detailed analysis of all the elements on the page - text, images, links, and video. That's why you must have a unique, quality, minimum 300 words on the site. Did you know that search engines have for some years emphasized on how qualitative and unique is the content on the page? That's why each page has to have a unique, quality content that gives value to users. Besides that, the text on the page should be easy to read by both Google robots and people. Besides, Google is primarily analyzing the interaction of people with all the content on the page. Link analysis is another element that search engines execute when analyzing the items on the page. You must have high quality internal and external links on the site. If you have many links on spammy sites then Google will penalize you. SITE RANKING FACTORS If you want to rank your site as best as you can in Google search results, you need to consider the following site ranking factors: 1. Age of Domain - Google uses the age of the domain to rank the site in its search results. The more you have an older domain, the better. 2. Domain Authority -Google uses domain authority to rank the site in search results. 3. Keyword in the domain name - if you have the keyword in the domain name you will give a strong signal to Google. 4. History of the field - it's important that your domain has not suffered from penalties. 5. The keyword in the title - if you have a keyword in the title especially at the beginning is very good. 6. Keyword in URL - add the keyword after which you optimize the page in URL 7. Keyword at the beginning of the content - add the keyword to the beginning of the content. Preferably in the first 100 words 8. Keyword in meta descriptions - adds the keyword to the beginning of the meta description 9. Keyword stuffing - don't add too often the keyword in the content 10. Length of Content - The more you have the better. It's best to have at least 700 words per page. 11. Load speed - your website needs to open quickly 12. Duplicate content - it's recommended that each page on the site has unique and original content 13. Meta duplicate descriptions - each page must have a unique description meta 14. Another tag in images - each image must have another unique tag 15. Updates - Google appreciates fresh content. So it's good to update your content as often as possible. 16. Outbound Links -Google appreciates external links to authoritative sites 17. Internal links - Internal links will help you develop authority in Google's eyes 18. Multimedia - Google appreciates sites that have quality images, videos, and infographics 19. XML Sitemap - Each site must have an XML sitemap to be sent to Google 20. Mobile friendly - It is crucial that your site today is mobile friendly No SEO factor can guarantee your search engine listings or the great HTML headlines if your site has a poor quality. Content is a priority and is the basis of all your SEO efforts. QUALITY OF CONTENT Do you give people at least one reason to spend a few extra seconds on your page? You give your visitors online something they can't find elsewhere, something of quality? These are just a few questions that you have to ask when creating new content for your page. SEARCHING INFORMATION / SEARCHING KEYWORDS Probably because of the importance of the quality of the information you share, the most important thing to look for is keyword search. There is a variety of virtual tools that will help you find the keywords you would look for potential visitors to reach your site. It's important to use appropriate terms, whether it's specialized language or jargon. KEYWORD USING When you reach this point, you should have already made a keyword list for your site. How often do you have to use them to have the chance to succeed? Use a word well placed in the context and how often you can, but be careful not to fall into unnecessary and mischievous repetitions. VERTICAL SEARCH Another factor that brings you success in the virtual network is vertical search. The difference between vertical and horizontal searches? Take the Google search engine as an example. Its own network gathers information from the worldwide network, searching for a variety of topics. This is the horizontal search. Vertical search is what's on a particular topic, and Google is trying to provide relevant geographically relevant information to the visitor; also called local search. To ensure success, you could write things that are relevant to your environment. SITE ARCHITECTURE The proper structure for your site can help SEO techniques or diminish their effect. ACCESSIBILITY OF THE SITE Search Engines index your site to your own archives page. When a visitor searches for a topic on the network, the search engine scrolls the archives and generates, as a result, the pages that they consider most relevant. To be searched, you need to be indexed. To be indexed, you must be found and accessed by the engine. There may be problems finding and accessing a site, such as a script, such as JavaScript or Flash, which hides links or even words from search engine pages. Each site has a daily indexing rate per day, depending on the level of trust and relevance of the content within the search engine. You can improve the indexing rate of pages through sitemaps, XML and HTML, the use of robots/txt and internal link structures. DUPLICATE Sometimes the search engine archives are messing up. In the search process to generate results, finds too many similar pages and doesn't know what to return for the first time. Which is not good. It's even worse when people connect multiple versions of the same page. These pages show a lower quality than the engine's search. That is why canonicalization is an important process. You want a single version of the page to be available for search engines. There are several methods the prince has a page can be duplicated. A site may have www or non-www versions of the site instead of redirecting them from one to the other. The correct implementation of 301 redirects, the use of rel-canonical tags, URL parameters maintenance and good paging strategies can ensure indexing without the problems described above. MOBILE FRIENDLINESS More Google searches are done on the phone than on the desktop. Taking this into account, Google is primarily promoting sites that have mobile device upgrades climbing up their lists. So is Bing. So customize your site to increase your virtual visitors. If you have an application, consider indexing both variants. Google promotes network speed, so it provides a little more credit to sites that are faster, at the expense of the least. Of course, this is not one of the most important SEO aspects applicable to your site to increase the perceived rate, but again SEO techniques have to be seen as a whole, with each integrated part linked to the others, working together with others. Higher traffic speed can improve other areas. As I said, many hits are done on the internet, and as we all know, we all started living faster, letting things move faster. Increase the speed of your site! Search engines and visitors appreciate this. DESCRIPTIVE URLs Yes, if your URL contains the searched keywords, it can bring you more hits. This is not a major one, but again, the overall SEO image is made up of details. HTTPS / SECURITY SITE Optimizing meta descriptions helps increase the number of people entering the site! Google would prefer the entire network to be secure, so visitors are heading for safer places. For this, it promotes websites that use HTTPS. It's an aspect that adds a little confidence to the search engines and helps you get on their lists. HTML CODES HTML is the basic code for creating web pages. Search engines intercept more easily the signal of certain HTML-specific signals. Below we selected the most important HTML tags for SEO success. HTML TITLE Imagine that you wrote 100 different cards but you gave them all the same names. How could anyone distinguish them by name? Now imagine that you have written 100 books and named them differently, but titles consist of a word or two. Again, we cannot say much about it, do we? Title optimization was and always remains the most important HTML signal for search engines to understand what the page is about. Unsuccessful or completely non-prescriptive titles are not seen as a goodwill, except that Google reserves the right to change titles that seem to be under any criticism. So start thinking about the pages you have gone through to their titles, the relevance of the relationship between them and create the one that's right for your page. DESCRIPTION OPTIMIZATION One of the oldest HTML elements, the meta descriptive tag, gives you the opportunity to suggest how you would like to describe your pages within the search engine. If within a page the HTML title is equivalent to the title of the book, the meta tag is the summative and exciting opening on the back of the book. Some SEO users believe that the meta tag cannot help you in raising your search engine rankings, but it is a tag with aesthetic utility. A meta description containing thick keywords could attract the attention of visitors. A meta description that is well done can help you sell your product or page to that user. Both variants bring you extra clicks. That's why we have seen the meta-factor of success. Remember, however, a meta tag does not make sure your description is really going to be used. Search engines can more or less change this description based on the relevance of the description for default pages. But it's easy to do and helps you in various situations, so don't hesitate to use the meta tag on your way to success. DATA STRUCTURED But if you wanted to explain to your search engines what your pages refer to in their "language"? Behind the scenes, sites use a special code to make it easy to understand search engines. The result of structured data translates sometimes into a rich snippet, a list of extra bell signals and makes everything much more attractive and user-friendly. The most common form of such fragments is that of a review or rating, followed by the well-known golden stars. Although structured data is not one of the factors that led directly to the site's rollout into search engine listings, it's certainly a success factor. The item starts in our previous table but has become increasingly popular with search engines and webmasters. BUILDING LINKS AND LISTING IN SEARCH ENGINES QUALITY OF THE LINK There are a number of links that lead to websites, but not all have the same influence. Obviously, good quality links will be the ones that will generate search results. What is a quality link? It's that kind of experience, "you'll know when you see it." But a link on a respectable site may be inferior to the one you find in a comment on a blog. Also, links on sites close to yours as subjects will be considered more relevant. NUMBER OF LINKS Some sites use a lot of links to achieve success. In the past, this technique was a useful one, but today it has become somewhat useless because search engines learn to filter the links according to their quality. Search Engines encourage certain bindings, such as link baiting, badges, and widgets, but that does not mean you have to spam all the possible blogs with your links. ELEMENTS YOU WANT TO AVOID Until now, we have only discussed the positive aspects but there are some elements that you'd rather avoid. Do not panic though, there's something to do before you get penalized by search engines for spam. SUPERFICIAL CONTENT In response to users' complaints about poor quality content, Google has been using Panda since 2011 to handle superficial content. The pages in question are treated as if they were spam because there is no question whether it is relevant content or not, but whether it's simply useful in its lessness. HIDING Let's talk about more sophisticated stuff, like the following: how about if the version the search engine sees differs from the version users see? It's called cloaking and it's one of the worst things you can do. Think about Google having banned itself for cloaking. If some people give spam to search engines, cloaking is exactly the opposite process and is strictly punished by engines. KEYWORD EXCHANGE One of the oldest methods of spam, though still in use. Google encourages keywords, but if they are repeated 50 times? You risk being penalized. Stay at a decent number of relevant keywords and that will help you more than a penalty for spam. PIRACY Network piracy is prohibited by law. Under the pressure of the RIAA (Recording Association of America), Hollywood and the government, Google has begun to penalize various pirated sites. Not many sites have DMCA (Digital Millennium Copyright Act) issues, but if you do, you will be notified about this fact on your Google Search Console account. ANNOUNCEMENTS IN EXCESS Did you happen to get to a site that you couldn't read content because of the multitude of ads? It's kind of uncomfortable. Apparently, there is an algorithm to organize. For those who don't follow the algorithm, Google invented the penalty applied to sites that use a dozen ads before showing the content. SPAM VIA LINK Desperate acts bring penalties, such as spam on various blogging platforms with modified links (for example, "Nike shoes" when you have a page about a medical cabinet). SEO doesn't encourage this practice, which, besides it can bring you a well-deserved penalty, and doesn't increase your rate of success. Both Bing and Google penalize spam. Here are 10 advanced SEO techniques that you can implement indefinitely to increase the number of visitors on the site: 1. Develop an SEO audit If you spend a few hours analyzing your traffic, you'll see why you do not attract enough visitors to your site. Generally speaking, an SEO audit is a step-by-step examination of your site to see what's going on and what does not go in terms of SEO optimization. 2. Research from the point of view of the user Ask users on your site either on social media or by email or online surveys that would change to your site. This way you will get real data from the visitors on your site and you will know that it attracted them to the site and what made them leave your site. 3. Develop better web pages A good landing page aims to generate leads/sales. The better your landing page is, the more you convert. So your goal is to improve the performance of your landing page. Find out where visitors come from on the landing page, what they do on the landing page before converting, why don't they convert. 4. Mobile friendly and responsive You can greatly increase traffic from your site if you have a mobile and responsive mobile site. More and more people use the internet on their mobile devices as a way of browsing, shopping and communicating with others. In addition to the user-friendly user experience on site, you should know that Google penalizes sites that are not mobile friendly. 5. Take advantage of the power of infographics The fastest way to increase your visitors' number on the site is an infographic. When you develop quality infographics with a lot of useful information you can develop many backlinks. 6. Implements synonyms on the page Synonyms keywords are perfect when you optimize a page after a keyword. Google sends search robots to your page and they analyze what the main keyword is, besides this keyword Google robots also have the ability to analyze synonyms. 7. Spy on your competition and their keywords Because there is no more direct and accurate method to find out which keywords are right for your site than those of better-ranked competitors. Analyze carefully and without feeling your competition site and see what words they optimize their site. 8. Use social media power Let's not forget about social media and its superpower to attract traffic to the site. What other quick and simple method to attract traffic to the site is there? We encourage you to post frequently and post useful information on social media with links to your site. So if people want to read what you posted, they can get on the site. 9. Improves the structure of internal links Internal links can help you or prevent you from getting better in your Google results. Many people are focusing on attracting visitors to their homepage but forgetting to bring them to the other pages. Perhaps the other pages are more important to visitors than your homepage. That's why you need to have a structure of internal links as natural and useful for the users. 10. Update your old content Do you have any old content that has generated traffic in the past? Why not use it again to attract people to your site? You can update it with up-to-date data and promote it again. Don't underestimate the power of old articles that have brought you traffic in the past. You must use any piece of content on the site to attract new visitors. What Is AMP And How Does Your Site Run Better? AMP is the shortcut to Accelerated Mobile Pages - and makes your site run faster on mobile devices. But you need to be careful because the AMP can make changes on your site. AMP develops site speed in two ways - first uses advanced technology to develop pages, many of which exclude JavaScript. Secondly, it serves the pages on its own server, at least when you hit a site on Google Search. To use AMP you need to develop an alternative to your site to be published in PHC based on certain criteria. These standards are like HTML. You can develop AMP pages if you have a WordPress site through various plugins. Sites that have these specifications will be better seen by Google. Which means they will be better ranked in search engines. So if you want your site to run better and be better ranked in Google's search results, we recommend having AMP pages. Keep in mind that AMP Project's goal is to develop pages that run quickly when accessed from mobile devices. Considering how important it is that pages/sites run smoothly and quickly no matter what device they are accessing, AMP is not something to go over when it comes to SEO optimization of your site.