Lex & Co.
Marketing
SOCIAL MEDIA
DIGITAL STRATEGY
CONTENT CREATION
PORTFOLIO
what we do
SOCIAL MEDIA MANAGEMENT
Being able to engage with your target audience, understand their pain points, and
develop genuine relationships with them are keys to growing a company's brand
awareness. At Lex & Co. we will manage your socials, analyze the data from your posts to
see what your audience is looking for, and grow your brand based on your clients needs
CONTENT CREATION
At Lex & Co. we will develop content that your audience will love, and you will thrive on.
We track analytics and do research to ensure optimal engagement. We will develop a
content calendar to go through 1 month worth of content, and we will brainstorm
different content ideas for future use
DIGITAL STRATEGY
It's important that your brand has a full strategy across all platforms that tie together.
Being able to cross promote on multiple channels will develop a consistent message from
your brand, and develop exposure and engagement across multiple marketing platforms
THE institute for dental
excellence inc.
The Institute for Dental Excellence Inc. is a dental education
institute, selling implant courses to dentists in Toronto,
Vancouver, Montreal & Calgary. We were brought on by T.I.D.E.
to give them a marketing makeover. We started with redoing
their website. We worked with a web designer for a custom
website, and all of the copy written was done by Lex & Co.
Marketing. We took over their email marketing, and put out
weekly sales and news letters for customer retention and
acquisition. We then added their social media, making a content
calendar, writing copy for their platforms, and dealing with
photography and videography for more appealing content.
Lastly, we worked with a graphic designer to achieve a more
cohesive look for their print marketing material. We wrote all the
copy for their course brochures that they took to trade shows,
and later used them for print ads in Oral Health Magazine.
@tide_inc
@tideinc.ca
https://tideinc.ca
baj & boo
Baj & Boo. is a mask company that brought us on to help increase
their customer engagement in time for their launch of Send A
Smile gift boxes. We took over the campaign launch, created
content around their existing product, took over their
photography and videography, as well as writing all of their copy
on their social media posts.
REACH:
14,496
IMPRESSIONS:
667,311
WEBSITE
CLICKS:
2,257
@baj.boo
FOLLOWER GROWTH RATE:
6.43%
@lovebajboo
https://bajandboo.ca
NYREALESTATEWITHGEN
NyRealEstateWithGen is a realtor in Albany, New York. She
reached out to Lex & Co. so that we could help her build her
brand awareness and customer base. We started by establishing
brand colours, and coming up with a content calendar for email
marketing and social media. We wrote the copy for all of her email
marketing campaigns as well as her social media posts. Through
her accounts, within a 6 month period, she has received 12 leads
through social media, and has closed on 2 homes from these
leads. All of our efforts have been on organic marketing.
FOLLOWER GROWTH RATE:
262%
REACH:
1,865
@nyrealestatewithgen
IMPRESSIONS:
2,691
@gens.homes
pilatosdesigns
Pilatos Designs is a resin artist based in Toronto, Ontario, who
asked Lex & Co. to come up with a new digital strategy to gain
customers. We took over all holiday campaigns, content
creation, social media management, photography and
videography. Since taking over her social media, Pilatos Designs
account has grown 60%.
IMPRESSIONS:
38,063
REACH:
13,680
FOLLOWER GROWTH
RATE:
22.2%
@pilatosdesigns
based on a 3 month timeline
@pilatosdesigns
qcfitnessfc
QcFitnessFC is a soccer and personal training company that
based in Toronto, Ontario, that reached out to Lex & Co. to help
them raise their brand awareness organically via Instagram. Lex
& Co. took over their digital strategy, photography and
videography. Since starting, QCFitnessFC has grown 51%, and
they have launched virtual personal training and soccer training
sessions
FOLLOWER GROWTH RATE:
51%
IMPRESSIONS:
49,729
REACH:
10,319
*based on a 3 month timeline
@qcfitnessfc
Laura Southall finance
Laura Southall Finance was an instagram account that reached
out to Lex & Co. to organically promote their new book, Rental
Properties For Canadian Women, on Instagram alone. In their
first week they become the Canadian #1 best seller for Real
Estate books on Amazon.
FOLLOWER GROWTH RATE:
28%
IMPRESSIONS:
4,050
REACH:
1,552
*based on a 1 month timeline
@laurasouthallfinance
HOW I WORK WITH MY CLIENTS
STEP 1
STEP 2
STEP 3
We will have an
initial meeting so
that I can get to
know you, your
company, your
values, and the
scope of work that
you're looking for
I will then audit
your current
account(s) that you
would like me to
work on, provide
recommendations,
and the price point
for the job
Once we have
agreed on terms
we will start the
client onboarding
process, and the
invoice will be sent
client testimonials
Marizza F.
Adheesha R.
Genevieve S.
Owner, IzzyDidIt Hair
Program Manager, T.I.D.E.
Realtor, NYRealEstateWithGen
I have nothing but positive
things to say about Alexa. She
is literally a magician and I don’t
know how she pulls off what
she does. She has an amazing
attention to detail, and gets
things done. I appreciate that
she is methodical, resourceful
and straightforward in the way
she works. You wouldn’t be
able to find anyone who does
her job better than she does! I
would recommend her to
anyone.
I have worked with Alexa for
two years now and she is very
creative and always brings our
requests to life. She is very easy
to work with and she is always
full of new creative ideas. She
makes sure if she has any input
to make a design better, she
always gets my opinion on it –
so I feel that I am involved with
the work she does. Regardless
of what time of day or how last
minute I send in requests, she
always delivers!
I have worked with Alexa for
almost one year now, and she
has helped grow my brand
awareness online. Her ideas
are unlike other marketers that
I have worked with, and I am so
impressed with the results I get.
Social media has become
another channel for business,
which I never thought would be
possible before Alexa. I just
finished closing my first home
with a lead from social media,
and the second one is in
progress!
let's grow
digitally
together
Email-Website
lexandco.ca
Phone-