Alessandro Cavaliere

🐂🐂 Dollarjerkyclub ROAS = 5.6X AVERAGE UNIQUE LINK CTR= 3.03% TRAFFIC INCREASE = 230% Dollarjerkyclub is a business headquartered in Indiana, USA whose mission is to promote authentic American values and traditions by delivering amazing boxes adorned with the American flag and packed full of premium beef jerky to customers’ mailboxes every month. This is how beautiful a Dollar Jerky Club box looks. If you live in the USA, there’s a good chance you might’ve seen us on social media. Instead of spending top dollars at the grocery store to buy poor-quality jerky pieces, Americans have the unique opportunity to experience top-rated beef jerky products made by the most delicious jerky brands all over the country. It’s a subscription so customers can choose to stay subscribed for multiple months and receive a box of different jerky products each month. Every time is a surprise, but deliciousness is always guaranteed! This is their website if you want to learn more about them (and perhaps try their products ): dollarjerkyclub.co When Archer, director at Dollarjerkyclub, and I first got in touch, he only needed a bit of help in setting up some tracking tools. But as we talked more, we realized Dollarjerkyclub would’ve considerably benefited from my marketing work. So one day, we decided to catch up on a strategy session and create a plan. We noticed how food videos were being pushed by the TikTok algorithm and chose to leverage this trend to drive more business. So we started posting some videos on the platform and partnered with the fastest-growing food creators in America to create brand awareness and generate sales. We’ve been really picky in choosing the influencers to partner with and this meticulousness paid off in the end. Some videos generated over 1M views and tens of thousands of dollars in sales. To watch some of them, please click on these preview images: We then recycled this content into Facebook ads and run several ad campaigns on Facebook and Instagram using the videos that performed best on TikTok. This turned out to be a remarkable success! The content that did well on TikTok was obviously more likely to deliver nice results on Facebook too considering the significant audience overlap between the two platforms. We leveraged the personal brand of extremely talented creators who made millions of views per week on TikTok, and this favored us in consolidating our brand presence on both platforms. Customers saw us everywhere on their social media and this made the brand distinguishable. Customers usually stayed subscribed to our plan from a minimum of 3/4 months up to more than 1 year. Some never seemed to get tired of these delicious products. The LTV of our customers made our advertising returns considerably more valuable. Schedule a call with Alessandro Schedule a call with Alessandro!!