Alessandro Cavaliere

Beehype Total increase in sales: 200% Time required to achieve the goals: 2 months Increase in ad spend: 4x Beehype is a small business based in Scotland with the ambition of bringing the highest quality raw honey to the tables of families in the UK. This is their website https://beehype.co.uk/ The co-founders are originally from Bulgaria, from where all their honey is imported. In fact, Beehype is all about supporting small beekeepers from the Pristine regions where the mild climate favors the production of an incredibly delicious honey ready to serve on the table without the addition of any chemical to maintain it. The impeccable quality of their product has been confirmed by the average 4.8 stars rating they have earned on TrustPilot. Their honey packages come with different and creative flavors that look delicious at the look. All natural. 1 Their strength is undoubtedly the high customer retention due the quality of their products, however, before contacting me, they struggled to expand the business and to find a method to scale profitably and at pace. 2 They had tried Facebook ads previously but, since they are a food business, they struggled to accomplish a significant ROI given that none of their products has a price higher than $10. Yes, they had packages that customers could buy to increase the AOV (Average Order Value), but this didn’t make a significant difference. So they reached out to me and we discussed the steps to executing a strategy that would successfully enable them to overcome both of these challenges. We began with market research and the analysis of our Buyer Personas. At first, Beehype did not have a crystal-clear idea of who their customers were. On paper, honey can be consumed by anyone. However, we later discovered some segments in the market that the team at Beehype didn’t consider originally and that turned out to be extremely valuable to Beehype. We analyzed these market segments very carefully to find their habits, motivations, and pain points. The aim of this exercise was to expand the business by identifying new opportunities in the market and serve customers of whom we would have never thought. This work was then followed by a session entirely dedicated to Messaging that adapted our communication strategy to our new target customers. In the matter of 3 weeks, we actually had everything to get our Facebook ads up and running. But before getting started, we had to make sure the website was optimized to get the highest number of conversions possible and increase the average size of the cart (AOV). We changed a few bits on the website to optimize it and inserted upsells at strategic times of the customer journey. 3 Then it came the time for Facebook ads. We built a thorough campaign structure and used a variety of ad creatives strategically created to embed our messaging. In little less than 2 months, we were able to scale these ads at a point where this channel alone got the business a 200% increase in sales. Customers were rushing to buy honey! We made sure each of these customers were treated as they deserve and set up some email marketing flows aimed at keeping a healthy relationship with them and increasing their LTV. You can click the image below to watch a video recorded by Stela, co-founder at Beehype, describing our journey together. You can schedule a free call with Alessandro here: Schedule a call with Alessandro!! 4