Alessandro Cavaliere

Biebol Biebol is an early-stage startup based in Milan (Italy) whose mission is to revolutionize the creator economy and the perception people have about influencers. Biebol built a new social media app endowed with an infrastructure that enables people to engage with their favorite creators by having individual video-calls with them. This is the core of the business which we plan to amplify tremendously by adding complementary features that add tremendous value for users. Sky’s the limit but for now, we intend to proceed a bit at a time… The team at Biebol met me through StartupGeeks, a premium startup community in Italy rich of disruptive companies. At the time, they had an MVP and needed some guidance in setting up the marketing foundations and a viable GTM strategy. They realized getting a little help from a marketing consultant experienced in the startup ecosystem would’ve been a great idea, especially knowing the long-term value they could get from avoiding costly mistakes and optimizing the use of their resources. So, we started from the basics. We reviewed the current marketing setup and eliminated all the wastes. Everything that wasn’t valuable to Biebol, from useless social media efforts that weren’t backed by a strategy to unnecessary subscriptions, was cut out. All the rest was optimized. A few months later we made a few calculations and realized that this optimization had already repaid 3/4 of the fee I charged. Then, we did extensive research to gain a good understanding of our target market and what the most valuable market segments were for Biebol. It’s indeed very common for startups to have a good understanding of the problem they’re tackling but still a confusing idea about who their target market is. This was originally the case of Biebol. The only thing they knew for sure was they were going to target Italy, however, all the rest was yet to be defined precisely. In my mind, Personas are everyone from whom the business would benefit. This led us to keep our mind open to any opportunity and made us discover market segments we would’ve never thought of. Once we had a hold on our target market, we changed our messaging according to each Persona to make our product more appealing to them. In short, we still had our General Messaging, but communication was tweaked according to who we spoke with to make our product’s features and benefits more relatable to our target audience. We worked on positioning too. Every start up claims to be unique because they’re the first in the market doing what they do. However, we know well that this is not enough! We knew Biebol had unique features and UVPs (Unique Value Propositions), but it was our duty to understand how we wanted the general public to perceive the brand and how to leverage those UVPs to communicate correctly. This entire process was by no means the outcome of guesswork, everything was based on thorough research. Before I was on-board, Biebol had previously launched a small Lead Generation campaign to collect some contacts from creators interested in exploring their product. However, these contacts weren’t left there unutilized. So, we decided to build a funnel to get in touch with all of them as we already knew how to communicate to our target audience. We defined the right KPIs to measure, set up the tracking systems and were ready to go. This allowed us to get some valuable app users and collect important feedback to improve our product and make it more useful for our customers. This is what Giacomo, co-founder of Biebol, said about my contribution to Biebol [WARNING: VIDEO IS IN ITA LIAN ] My partnership with Biebol still goes on and we have lots of exciting things in the plan. From running partnerships with influencers to gain better exposure to running ad campaigns. Those who live will see…