Aleksandar Milenkovic

PeakDigital Case Study - Great Canadian Car Loans The Client Get Going Canadian Car Loans​ is a company that specializes in generating car loan and vehicle financial credit leads for local Car dealerships that are trying to offer this type of service to their clients. This company has been in business for several years and aldo it is offering its services all across Canada their main target area is British Columbia and Alberta regions. This company has a big team that is handling their Website development and maintenance in addition to a professional team of graphic and UX designers. The Challenge This client has started generating leads on both PPC and Social and the biggest problem that they have encountered was rapid scaling and growth. Selling leads was something that they resolved before starting this project so now they needed to resolve problem with generating leads as the demand for this product was by far greater than they were able to fulfill. Our job was to jump start their campaigns and to start spending as much money as possible while generating leads at a cost that is profitable. 1 PeakDigital Our Approach Search Campaigns We did detailed keyword research and created a comprehensive base of keywords that were used in our search campaigns. We created sets of campaigns for all service types with both short and long tail keywords in all keyword modifiers. In order to better track performance in the most important markets we created separate campaigns for each market (British Columbia and Alberta). To make sure that we have optimized our campaigns and budget to the max, we created separate campaigns for each device with budgets dedicated to them. This approach helped us allocate our funds to the best performing segment of our search efforts. Display Campaign It was crucial to raise brand awareness since the people who are in our final funnel step are the ones that are looking for our client by name. In order to do this, it was necessary to create complicated audience lists that we targeted with both Gmail and standard Display campaigns. In addition to this we have focused on placements that have content that is closely related to our clients business. Working with the client on the quality of our Display advertising assets and the quality of their offer for repeat customers was critical for this endeavor. We had to constantly change and work on the offer in our ads in order to continue being competitive. As for the search campaigns we also segmented our display targeting campaigns. We created separate campaigns for different devices and different locations. This helped us get a better understanding on what was working and what was not. 2 PeakDigital Key Stats When we started working with this client they were spending around CA$1500 on their AdWords campaigns and had just a few conversions. With the new approach that we have taken and by moving our efforts more to display targeting campaigns we were able to get extraordinary results in a very short time. This client never had an issue with allocating high enough budget, the issue was how and where to get high quality traffic. We were able to bring the spending up to CA$30000 and we were able to generate around 500 conversions in one month. The increase of total AdWords Spend for: 1​ 900% The cost per conversion dropped from CA$353 per conversion to less than CA$60 per conversion. The decrease in Cost Per Conversion for: ​506% 3 PeakDigital The Outcome The client has been experiencing steady growth in both leads and profit per sale of each lead since they started working with us. 4