Albertus Nikolae Cena

Portfolio Marketing Campaign Gasmate Express Delivery App Launch, ‘Gasul?’ Marketing Campaign Channel: Print Ads (Billboards, Delivery Vehicles), Social Media Description: When you hear Filipinos say ‘gasul’ they mean to say ‘LPG’ – that is the status quo. However, the term ‘gasul’ is an LPG brand by Petron. This was my first full-on campaign when the company I worked with launched an ordering app for their LPG products. I leveraged the status quo bias in this campaign, but the goal was to remind our customers whether they still had some LPG left. Result: This campaign was designed as a back up for concurrent promotional sales for the product. There was a 16% increase in our Swap Promo (swapping other LPG brands to Petron) after a week when this campaign was launched. In 3 months, swaps and sales combined have seen an increase of 44% vs LY. Content Marketing Campaign Supply-Chain and Global Manufacturing Outlook, Source Find Asia Channel: Social Media (Instagram) Description: During COVID-19, there were restrictions on manufacturing, and the supply-chain companies have seen a decline in output from their partner manufacturers. The company, Source Find Asia, offered an outlook on how businesses could impact decisions at a challenging time. The articles from Investopedia, Bloomberg, Financial Times, and IMF were repurposed in a language that businesses speak. Result: 1 out of the 13 organic engagements became a client of the company. After 3 months with the client, he referred 3 potential clients which later became the company's top clients. Social Media Marketing Official Music Merch Marketing Campaign, Midnasty Channel: Social Media (Facebook) Description: A rising rap band just made some noise after their album launch as an independent artist. The success of the album has been heard to this day. Witnessing thousands of fans singing their song, the band decided to launch an official merch that pays homage to the album title: ‘Brave.’ I leveraged the Subconscious Value Activation bias triggering the emotion of confidence. Result: The first wave of inventory (500) released for this merch sold out after a week of its launch.