Alastair Peters

XXXXXXXXX presents: Business Plan for XXXXXX Contents: Introduction Executive Summary Company Summary Company Overview Market Summary Management Summary Financial Summary Summary Introduction: Welcome to XXXXXXXX where we know that beauty is more than skin deep and we understand this better than anyone. This is why we strive to take you from a beauty treatment to a beauty experience. Our students will be trained in the art of Nail Systems, Make-up and Hairdressing. At the centre of our programs are the principles of capturing the client’s imagination, providing easy to maintain beauty, easy facilitation and enough freedom to customize any style to an individual’s requirements. Executive Summary: XXXXXXXX is a cosmetology school that is committed to an excellent service and experience for students, quality products, skilled graduates and value. XXXXXXXX’s main address will be: XXXXXX, 00 Third Avenue, Melville 2029. This is a well established, upmarket and prime location in the Johannesburg area. This location has been specifically chosen with the students needs in mind. The opportunity was identified due to the lack of people orientated beauty schools in the area that operate at a high level of professionalism. We plan to maintain a friendly, fair, and creative study environment, which respects diversity, ideas, and hard work.This combined with the experience of our staff and the location will give us a competitive edge. The owner Theresa ZZZZZ comes with vast teaching experience in South Africa and Italy. In addition she has taught at Langley College in the UK. As part of her wealth of knowledge, Theresa brings working experience with cosmetic brands such as Clinique, Lancôme, Elizabeth Arden and more in her time at leading retail institutions. Theresa will be ably supported by Ms. Rose ZZZZZZ who has been an FNB Ebucks Lifestyle consultant. Rose also has business development experience while managing travel booking for Qatar Airways Cabin crew and Flight Cabin services. Ms. Rose is also a certified CND nail technician trained by the CND Academy in the UK. With the above skills, experience, location and solid marketing plan, we believe that we can make a success of this business. Company Summary: Vision Statement: Our vision is to become the largest independent beauty Training Provider in the country that offers the highest standard Qualifications and certifications. Increase in the entrepreneurship skills of our Students to allow them to generate capital/income while they study. Our entrepreneurial course provides the skills and knowledge needed to launch and run successful beauty enterprises, be it in a salon, spa, mobile or home-based business models. This will result in business management improvement and income level increase. Trainees become independent and successful, whiles building communities that are independent and successful also. Mission Statement: The XXXXXXXX will be built on a firm foundation of trust, respect, honesty, and knowledge combined with business experience. We are committed to providing convenience, quality and accessibility to a market in need, at the convenience of student and customer alike, in a place that is accessible to all people. Customers will leave satisfied and students will leave with the ability to empower themselves and their communities. “XXXXXXXX: Giving you the skills to make beautiful people and create beautiful communities” Company Overview: Organizational Structure: Qualifications Structure: Programs: Communication 1) Interpret and use information from texts, NQF Level: 3, Credits: 5 2) Write/present/sign for a wide range of contexts, NQF Level: 4, Credits: 5 3) Engage in sustained oral/signed communication and evaluate spoken/signed texts, NQF Level 4 4) Write texts for a range of communicative contexts, NQF Level: 3, Credits: 5) Use language and communication in occupational learning programs, NQF Level: 3 6) Read/view, analyse and respond to a variety of texts, NQF Level: 4, Credits: 5 7) Use language and communication in occupational learning programs NQF Level: 4 8) Accommodate audience and context needs in oral communication NQF Level: 3 Mathematics 1) Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues NQF Level: 4 2) Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems NQF Level: 4 3) Represent analyse and calculate shape and motion in 2 and 3-dimensional space in different contexts NQF Level: 4 Entrepreneurship 1) Produce business plans for a new venture: NQF Level: 4 handle range of customer complaints: NQF Level:4 supervise the functions of a hairdressing salon NQF Level:4 4) Provide reception and administrative services NQF Level: 3 credits: 12 5) Market retail products and services in the salon environment unit standard: NQF Level: 3credits: 6 6) Market retail products and services in the salon environment unit: NQF Level: 3credits: 6 7) Explain employment in a specific occupation NQF Level: 3Credits: 6 8) Demonstrate and explain the importance of deportment in the workplace  NQF Level: 3 Credits: 2 9) Apply occupational health and safety standards in a salon environment  NQF Level: 4Credits: 4 1) Apply innovative thinking to the development of a small business NQF Level: 4 Credits: 4 2) Plan strategically to improve new venture performance NQF Level: 4 credits: 4 3) Manage finances for a new venture NQF Level: 04 Credits: 6 Beauty 1) Identify disorders of the skin and hair NQF Level: 3 Credits: 8 2) Perform make-up services for all occasions NQF Level: 4 Credits: 10 3) Perform a facial and back cleanse service NQF Level: 4 Credits: 8 4) Perform temporary hair removal by means of waxing and bleaching NQF Level: 3 credits: 6 NQF Level: 04, Credits: 2 5) Perform a manicure and pedicure service NQF Level: 3 Credits: 8 Market Summary: Target Market: Our Beauty Academy will meet the educational needs of the students in the surrounding areas for any gender, race, creed and background. In South Africa there are many Beauty Schools and the market is vast, however there is opportunity to fill a gap in the market by supplying a cost effective and sustainable school for the beauty industry. We have chosen the location strategically and will target: Male and Female adults between the ages of 18-40 That live in medium to higher income households Live in a ±30km radius of the school Ambitious and want to run their own business That want to make a difference in the community and individuals. The purpose of this academy is to up-skill people giving them the knowledge they need to have a successful career in the beauty industry. This is open to part time, full time, employed or unemployed individuals. Market Analyses: According to a Department of Higher Education Study done in 2015- the hairdressing sector in South Africa constitutes R15.61 Billion and will only continue to grow. The study also showed that the industry contributes to 2.02% to employment or 185 415 jobs. The cosmetology sector as a whole is expected to remain flat and consistent over the next 18-24 months as the economy looks for stability. Thereafter the sector is expected to grow as the economy as a whole finds stability and gains traction. This will positively impact the beauty industry because almost everyone in the world want to look good, and thus need people who can make them look good. Sales and Marketing Strategy: We will reach our consumers by taking full advantage of corporate advertising and aggressive local marketing. We also believe that the satisfied clientele that we currently have at the Crystal Nail Lounge will be the best marketing we can have. The demand is unknown, but it is not difficult to establish interest in the course if people know that the courses will be subsidized. Therefore, responses through word of mouth advertising are easy to establish and you get real-time responses. Other forms of advertising are not encouraged because the company could be flooded by applicants who in most cases will come to the business to apply in person. However, if the funder insists on other forms of advertising, the company will comply. Operations Summary: The purpose of the Further Education and Training Certificate in Beauty and Nail Technology is to develop the self-directed skills and knowledge of those employed in the beauty industry as nail technologists, beautician or make-up artists. It is designed for people who wish to extend their range of skills and knowledge of the industry and those wishing to follow a career in beauty industry. The qualification is aimed at developing the necessary task skills, task management skills and role management skills of those working or intending to work in the beauty industry. Objectives: We pride ourselves on the high standards of course delivery. All courses are run with small groups of students per assessor, giving plenty of personal time and attention; and ample opportunity to ask any questions or seek further support. We are proud to be the original and provide training only from our exclusive, highly equipped training center. All courses are fully accredited by SETA (Sector Education and training Authority) allowing you to gain insurance to begin working from home or mobile straightaway following your course. Management Summary: This market is being manipulated by big companies in South Africa offering courses worth R8000 in three days which is impossible to master any of these in three days, or a day course. We at XXXXXXXX are coming in as a South African-owned academy offering free courses with the quality of learning and experience required to produce professional technicians and beauticians to meet the industry’s standard without compromise and empowering the community. Given the high technical nature of nail care, more and more nail care business are demanding people who are appropriately qualified and who can assure their customers that the people who are helping them know what they are doing and will be able to meet their exacting standards or expectations. Local brands are growing in popularity and are probably regarded to be more affordable. Therefore, desirability and affordability are also driving the growth of the market. The demand is unknown, but it is not difficult to establish interest in the course if people know that the courses will be subsidized. Therefore, responses through word of mouth advertising are easy to establish and you get real-time responses. Other forms of advertising are not encouraged because the company could be flooded by applicants who in most cases will come to the business to apply in person. However, if the funder insists on other forms of advertising, the company will comply. The Further Education and Training Certificate: Beauty and Nail Technology is flexible enough to be offered in formal education for those not in employment and as well as in an occupationally directed workplace for learners already employed in the beauty industry.  On achieving this qualification, the learner will be able to: Set up a salon business. Coordinate and perform a salon service. Perform beauty services. Manage and run their business in a professional way Practice Health and Safety  Implement procedures to prevent injuries to protect nail techs from hurting their lower backs when conducting pedicure treatment Financial Summary: Finance Strategy: Startup costs will be financed through a combination of owner investment, short and long term loans and subsidies. Please note that courses will subsidized. We will offer free courses to a market in need. We intend to obtain government funding under the development and educational banners. Please note that most courses being offered are from overseas schools and last only 3 days which is not long enough to master any skills. We will change this. Total Budget: Personnel 1 trainers, 5 assessors, 1 moderators,2 Interns and one cleaner R- Equipment printer, photocopy machine R25 000 Internet R3500 Monthly Nail Technology L3 Manicure pedicure equipment -R 2000 L4 Manicure pedicure advance R3500 Uniform -R500 Lunch -R50 per day Stipend -R3500 Total R10 500 per student Hair and Beauty( no budget yet) Additional Sources of Income: In addition to the Academy we will also continue to run the Crystal Nail Lounge. . Through thorough information and accurate record keeping we will achieve the best value for every Rand that is spent. Summary: The business plan may be updated within the following areas: Personnel requirements. Operational times. Updated projections of financials based on feasibility study and SWOT analysis. No goods will be retailed on credit. SIGN HERE Presented to you by the XXXXXXXX. Theresa ZZZZZZ: + (Phone Number) -