Alabi Oluwafunmito

Content Strategy for Kids Apparel Brands (6 Months Plan) Month Focus Area Business Strategy Content Strategy Goals / Milestones 1 Brand Positioning Define brand voice, mission, audience personas (mums age 25–40, middle-upper income). BTS of brand, "Why we started," founder story, audience polls. Build 1K+ followers, DM 30 leads, solidify brand tone. 2 Value & Education Create a lead magnet (e.g., "Styling Tips for Kids" PDF). Set up email opt-in on socials. Carousel tips, Reels: "What to wear for kids birthday parties," Stories: style quizzes. 100 email subscribers, boost saves & shares. 3 Trust & Community Share customer stories, run UGC campaign, get testimonials. Reel: customer reviews, Stories: Q&A with founder, Post: "Meet the mums behind our photoshoots." 5 UGC contributors, 2 partnerships with mum influencers. 4 Conversion Optimization Create Instagram Highlights that sell, write CTA-driven captions, trial soft product drops. Reel: "3 Ways to Style This Set," Carousel: testimonials, Story: early access drop. 3+ sales from IG DMs, 10 product inquiries. 5 Scaling Engagement Collaborate with micro-influencers, go LIVE with parenting experts or stylists. Live session: "Styling kids on a budget," Reel collabs, Story: influencer shoutouts. Reach 5K followers, 2 LIVE events, 3K avg views/reel. 6 Monetization & Launch Launch signature styling offer or monthly subscription box. Create urgency + exclusivity. Countdown Reels, Giveaway collab, Carousel: benefits of monthly box, Stories: unboxing. $5K+ in product/service sales, 50+ signups for new offer. Tips to Maximize Organic Growth: ●​ Post 4–5x/week (mix of Reels, Carousels, and Stories).​ ●​ Use hashtags: #KidsStyleTips #StylishMums #MiniFashionista #MumBoss #FaithFilledFashion​ ●​ DM all new followers with a warm message.​ ●​ Repurpose reels into TikToks, carousels into LinkedIn posts.​ ●​ Engage daily: 15 comments, 10 story replies, and 10 shares.​ Business Success Formula: 1.​ Attraction: Quality content + engagement.​ 2.​ Trust: Consistent storytelling & customer proof.​ 3.​ Conversion: Offers + DMs + urgency (limited drops).​ 4.​ Retention: Email list + exclusive content + community.​ 3 CONTENT PILLARS 1. Everyday Kid Style (Style & Function) Key Content: ●​ Day 1: Morning routine dressing stylishly​ ●​ Day 2: Capsule wardrobe must-haves​ ●​ Day 7: Outfit transitions – 1 dress, 3 ways​ Why it fits:​ This pillar shows mums how to make everyday style effortless and meaningful for their children. It blends aesthetics with practicality, which resonates with busy mums who want their kids to look good without the fuss. ❤️ 2. Mum Moments & Meaningful Brand Values Key Content: ●​ Day 1: Emotional storytelling about how kids feel in clothes​ ●​ Day 4: BTS of order packing with purpose and prayer​ Why it fits:​ These posts showcase your heart and values, which help Christian mums connect with your brand personally. They’re not just buying clothes—they’re supporting a purpose-driven business. 👩‍👧 3. Community & Conversation Key Content: ●​ Day 3: Story Poll (kids pick their outfits?)​ ●​ Day 6: Countdown to style guide drop​ ●​ Day 5: Customer testimonial with quote overlay​ Why it fits:​ This pillar invites your audience to be part of the journey. Interactive stories and testimonials create two-way trust and boost engagement—making followers feel seen and valued. 7-Day Content Plan for Kids Apparel Brand Day Format Content Idea Caption 1 2 Repurpose Plan Reel Morning routine getting kids dressed stylishly "Every morning, I watch her light up when she picks her outfit. It's more than fashion—it’s how she starts her day feeling confident." TikTok: Use trending sound + same video Carous el "5 Must-Have Pieces for a Kid’s Capsule Wardrobe" "As a mum, I wanted less clutter and more style. These 5 items saved our mornings and our laundry basket." LinkedIn: Share with a personal story of wardrobe stress 3 Story Poll: "Do you let your kids pick their own outfits?" "Curious mum question! How do you handle outfit decisions in your house?" N/A 4 Reel Behind-the-scenes packing orders "Every order packed with prayer and purpose. Your support means the world to this mama-led brand." TikTok: Time-lapse version 5 Carous el Customer testimonial + quote overlay "‘My daughter feels like a queen every time she wears this.’ That message made my week." LinkedIn: Full customer review as a post 6 Story Countdown: Weekend style guide drops soon! "Our weekend style guide is almost here! Who’s ready to dress their mini in joy and purpose?" N/A 7 Reel Outfit transition (3 looks, 1 dress) "We styled this one dress 3 ways. Because kids should feel confident, cute, and comfy—all at once." TikTok: Reuse clips + trendy audio