Akhil Gupta

Case Study: How an MBA institution generated thousands of leads. Online programs have been fabulous from the past few years, but the COVID-1 has completely transformed the market situation. Covid19 has made online workshops even more engaging. Due to new conditions, people have shifted towards online classes and participating in such courses. Have you ever wondered how to promote an online course and get leads? If yes, then read this case study of a top-class MBA institution story and learn how they generated 1777 leads for 2056 British Pounds. MBA is one of the aspiring courses for students. Similarly, some faculties and institutions want to guide students in the right direction. There is an institution that provides classes for MBA and wants to make people aware that they are providing coaching for Online courses. To bestow their knowledge on a broader level, they have shifted their institution into online classes. Therefore, they wanted to generate leads so that the maximum number of students get coaching from top-class faculty. Consequently, they approached Vinge Media to help them achieve their goals. Aim● ● ● Want to generate leads Spread awareness among students Improve conversion rates. How Vinge Media helped them to achieve their goals? Before we move ahead, it's essential to first know about the Vinge Media. Vinge Media is a DIGITAL MARKETING AGENCY that works as a one-stop platform to help clients to express their message in the digital world. They help clients by bridging the gap in high production companies that cost many affordable agencies of low quality. They also help entrepreneurs, brands & businesses to take their institution to the next level by making the best quality explainer videos, websites, logo – branding materials, and everything else needed to develop a digital presence, market your product & get more sales! Lead Generation is an extensive service that works great in the context of our client's difficulties. Hence, Vinge Media got to work with content marketing, landing page design, analytics set-up, graphic ads (banners), and developing the advertising campaign. The goal was to get leads – with great potential to join online courses offered by an MBA Institution. Through their expertise, they assist the MBA institution and help them generate thousands of leads and help them achieve their goals. Let's understand it step by step through the eyes of Vinge Media's well qualified and experienced team. Step 1 - The campaign building stage is an excellent opportunity to shape the customer path. We have developed What causes leads acquisition more accessible is extending the customer path to buy by giving them a Free demo class. Landing pages are a transcendent mechanism for accomplishing this goal, which is why they work as a critical element of our marketing actions. They drive consumers into different sales funnels: newsletter campaigns, other landing pages, or remarketing actions. Each consequent marketing activity for such a target group advances, reaching our goal faster because the brand is no longer unknown – customers appreciate our values and quality. With this powerful strategy for the lead generation process, we launched the campaign. Step 2 - To increase the lead acquisition method on the landing page, we built an exit intent pop-up. The window would appear when a user intended to leave the page. That way, we got relieved of distraction during users' visits. Furthermore, the pop-up was displayed when the visitor hadn't achieved a goal prepared for them (filling out the form) and wanted to close the page. It was the last opportunity to state the most important benefit, that is, a free tutorial downloadable after receiving the visitor's email address, which then moved to a separate section of subscribers. Step 3 - it's time for results. After working so hard for our clients, we finally accomplished their goal of generating leads. Through paid promotion, we managed to generate 1777 leads and are still counting as this campaign is still active. What strategy we follow. ● Firstly, we have created a funnel and educate people about the program. After that, we have started retargeting, as it's a great way to bring back customers to the website. ● Retargeting makes people watch our video by more than 90%. ● The next step is to build a customized audience and make those people then lookalike the desired audience. ● From the look-alike audience, we received good outcomes, and the conversion rate is also high. Outcomes ● ● Total leads generated- 1777 The conversion rate is 10%, which means 177 students are successfully enrolled in the MBA program. Because of the hard work of our team, they managed to make a profit of 2,65,500 pounds by investing just £2056. What we learned from this campaign. Such a massive number of conversions calls from this lookalike campaign. Even the Facebook Ads method would obtain recipients with features and bring potential alike those who have already been shown interest in the offer. It, in turn, may lead to a more significant number of conversion rates and visits. Moreover, it is worth acknowledging a bigger budget and a professionally-shot spot ad to improve its engagement. Video campaigns in Facebook Ads and Google Ads have immense potential, which is expanding daily. Video on its own may not drive direct conversion on a landing page, but it will influence advertisement range, advanced conversions, and brand identification enrichment. Try Lead Generation for your business. The lead generation campaign for an MBA institute shows that a good plan, low entry threshold, and a well-defined target group are pivotal to lead acquisition at a low cost. If we had concentrated on direct sales of online courses on a landing page, we would have advanced the inception of the customer's entry into the offer. That way, we wouldn't be able to engage as many recipients as we did, and we wouldn't have made such a vast number of leads. Try and prove yourself in online course advertising by using the Vinge Media Or use our extensive support in Lead Generation service.