Ajay Chaudhary

Amazon PPC Case Studies – Sleep Hero – Industry – Selling Anti-Snoring Kit (Ecommerce) OverView: Sleep Hero is selling Clinically Proven Anti-Snoring Kit, this is recommended by doctors and awarded the “Best Snoring Solution of 2019” by Advanced Health Journal. It help peoples to stop snoring and enjoy a good night sleep. The Objectives: The goal was to increase the conversions and ROAS more than the 300% on the Amazon ads. A PPC campaign was needed in order to increase the quality traffic to the website and split-test conversions. Challenges: When we start campaigns, we were faced the challenged to improve the low number of conversions, a low conversion rate and low ROAS. Making the statistics and ROAS better more than the 300% was a real challenge. Challenge Statement: Low number of conversions High cost per conversion Low Conversion Rate Low ROAS (Low Conversion Value) Optimizations/Work:- Negative keywords were added to the campaign to stop traffic on irrelevant searches. New keywords have been found & create new campaign. Bid adjustments were made, so that we can make sure we are not overpaying on any keywords to achieve particular Avg. Ad pos, as this helps in maximizing clicks from the Campaigns within the spend. Optimizing the products listing. Optimizing the keywords & products. Results: Compression of Our Work in Conversions Value and Cost per Conversions Above you can see the progress in terms of revenue (conversions value) and cost per conversions on monthly basis. Graph Month Vise Data : . Takeaway: Continually test and optimize campaign and presentation, test behavior, and attract enough traffic to avoid losing business.