Ajay Chaudhary

Google Ads Case Study Introduction:- Divided in to 4 phase: in 1st phase showing project detail, in 2nd Phase showing challenges, In 3rd phase showing what optimization/work has been done to improve the project performance, in 4th phase showing what i have achieved. Phase 1 Project Detail:- Website: - https://www.losanihomes.com/ Industry: - Real Estate City/State/Country: - Canada Monthly Budget: - CA$7,000/M Phase 2 Challenge/Objective at beginning of the campaign : No. of Conversions was low. CPA was high Conversion rate was low. Phase 3 Optimizations/Work:- Non-performing ad copies which have low CTR have been paused and in its place new ad copies are implemented. Negative keywords were added to the campaign to stop traffic on irrelevant searches. Bid adjustments were made, so that we can make sure we are not overpaying on any keywords to achieve particular Avg. Ad pos, as this helps in maximizing clicks from the Campaigns within the spend. Locations bids adjustment has been done to avoid over spending on any keyword. Callout Extension has been added: This is done to improve the quality score from the PPC Campaigns. Mobile Bids adjustment has been done to avoid over spending on any keyword to achieve particular avg ad pos. Irrelevant Website has been excluded from the remarketing campaign to avoid irrelevant spend, as the traffic from mobile devices is of lowest quality that we can ever get. Sitelinks Extension has been added: This is done to improve the quality score from the PPC Campaigns. Phase 4 Results/Achievements: - CPA has been decreased by 51.43%. No. of Conversions is increased by 108.04%. Conv. Rate has been increased by 354.20%.