Aiman Abbasi

Disruptive Innovation Introduction • Disruptive innovation: Start by targeting neglected segment Introducing affordable solutions Reshape markets Case study Selection: OCADO Ocado Smart platform excel operations Transforming grocery market in UK Advanced robotics and processes Streamlined delivery and logistics Competitive advantage through innovative solutions. Conceptual Framework Disruptive innovation based on 3 fundamental elements: Address neglected segments via innovative solutions Use Technology for scalability Innovation moves upmarket, transforming the landscape of industry • Evolution of Ocado from grocery retailer into technology provider • Its OSP employs AI, machine learning and robotics • Disrupting sector of retail & Tech. Critical Understanding of the Case study (Ocado’s robotic Fulfillment) In UK Ocado launched as an online only retailer of grocery in 2000 Competing with dominance of physical stores Demand for online shopping increased Automated centers optimized order distribution Ocado smart platform (OSP) a vital lead forward OSP used robotics and AI. Major benchmarks of Ocado journey: -: Methods of traditional warehousing initially, home delivery -: Establishing System of propriety robotics, graduation integration of automation 2018- present: Introduced OSP, International partnerships like Kroger. Application of strategic frameworks 1. Ansoff’s Matrix: Market development: International expansion of technology Product development: Creation of automation tech Diversification: OSP venture into additional chains Penetration: Focus on grocery order fulfilment 2. Porter’s five forces: Threat of new entrants: Low owning to high investment in infrastructure and tech. Threat of substitutes: Preference by customers for traditional shopping Bargaining power of supplier: Ocado reliance on tech and supply chains Industry rivalry: Ocado competition with UK supermarket chains like Waitrose, Tesco and Sainsbury. 3. SWOT: Strength: Advanced automation, exclusive tech, build customer base Weaknesses: High expenditure on tech, dependence on innovation Opportunities: Expand OSP globally, decrease operational costs Threats: increasing competition from grocers, new tech based competitors, regulatory challenge. Strategic implications: OSP: Complete package of tech solution Robotics decrease labor costs Speedy, accurate order fulfilment Set new expectations in market, Distinguishing itself from traditional retailers. Analysis of Case study’s Strategic Value Competitive Advantage: AI-driven robotics lower operational costs Faster and accuracy in order fulfilment Worldwide retailers captivated by innovative solutions Ocado recognized as tech pioneer. Strategic Positioning: BCG Matrix OSP classified as star Rapidly growing market with prospects OSP likely to generate revenue Significant market presence and expansion Potential for sustained growth VRIO Analysis: Ocado distinctive technological advantage Inimitable innovation offers competitive advantage Strong organizational support for tech Secure and long-term market advantage. Impacts for workforce advancement: Skilled workforce for automation handling Expertise needed for automation Employees trained in automation breakthrough Ocado focus on workforce development Regular initiatives for employee development