The Future of Work
2025 & Beyond
Barclays New York Strategy
March 2020
Leading the pack
Page 2
As we witness an unprecedented world
event and we continue to embrace the
digital revolution, what we need from
our physical environment is changing.
The traditional workplace needs to become
so much more than a place to work.
It will become an extension of our lives, a place to
learn, a place to thrive, a place to connect, a place
to give back.
By harnessing the intersection between the
emotional, digital and physical…
Barclays will
lead the pack
The Workplace of Tomorrow
Page 3
Section 1
Section 2
Section 3
The Workplace of Tomorrow
The Space you Need
Bring it to Life
The Workplace of Tomorrow
Page 4
WORKFORCE
LIQUID
WORKFORCE
DIGITAL
TALENT
MULTI-GEN
WORKFORCE
Creating a dynamic workforce that can
flex and scale in line with business needs
Using digital talent as a key differentiator
and source of competitive advantage
AI, Blockchain, 5G, cloud, digitization and rich data
enhancing people and enterprise performance
The Workplace of
Tomorrow
Businesses and their workforces are undergoing unprecedent change
and as a result of macro shifts new ways of working will become the norm
CORPORATE SOCIAL
RESPONSIBLITY
CSR becoming a strategic priority and a key
way to differentiate and attract talent
CONTINUOUS
INNOVATION
Combining new thinking and processes to drive
value creation and accelerate transformation
BUSINESS
AUTOMATION
AI, Blockchain, 5G, cloud, digitization and rich data
enhancing people and enterprise performance
The Workplace of Tomorrow
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EXPERIENCE & PURPOSE
SEAMLESS TECHNOLOGY
WORKPLACE OF TOMORROW
• Deliver immersive
experiences and “memories
that matter” by harnessing
emotional, physical and
digital dimensions
• Enable employees to work
anywhere, anytime on any
device collaboratively
A place to learn, connect
and socialise…
• Seek to understand your
workforce and “meet
them at their motivation”
by providing a sense of
purpose
+
• Deliver proactive and
predictive workflows
• Embrace green and ethical
technologies
• Use data to drive
operations and
continuously adapt and
improve
For Barclays to lead the pack they must respond
to the macro trends and embrace Experience and
Technology to shape the workplace of tomorrow
=
with amenities that merge
the boundaries between the
social life and the work life…
and multifunctional and
flexible client space that
wows and informs
The Workplace of Tomorrow
By focusing on the emotional,
digital and physical,
organisations can deliver
experiences that engage and
empower employees and clients
Memories that matter deliver immersive
experiences through environments that
surround you such that you feel fully engulfed
by them.
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They are achieved by focusing on the emotional,
digital and physical dimensions:
Emotional
Digital
Memories
that Matter
Physical
Emotional: scent, sound, temperature, social
connections, neurodiversity, nourishment,
wellness
Digital: Experience apps, AR, VR, AI, wearable tech,
booking systems, projection mapping, digital
hosts, digital security
Physical: Variety of work-settings, branding,
circadian lighting, biophilia, pop-ups, exhibitions,
theater space, sleep pods, wellness facilities,
waste management
The Workplace of Tomorrow
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Furthermore,
organisations need to
provide a sense of purpose
and meet employees’
at their motivation to
attract and retain talent.
Meet them at their
motivation...
SUSTAINABILITY
76%
% of millennials that consider a company’s social
and environmental commitments when deciding
where to work
HEALTH & WELLBEING
89%
% of employees at companies supporting health
and wellbeing initiatives that are more likely to
recommend their company as a good place to work
Exercise classes and clubs,
nutritional advice, meditation
rooms, mindfulness workshops
NEURODIVERSITY / D&I
78%
% of organisations that believe supporting diversity
and inclusion initiatives and neurodiversity offers a
competitive advantage
Inclusive environments with diverse
atmospheres and onboarding to cater
for the neurodivergent
Modular bamboo, translucent woods,
aluminium foam, single use plastics,
rainwater toilets, energy saving LEDs
The Workplace of Tomorrow
Our future workplace will use
data and artificial intelligence
to design and manage more
valuable experiences.
Measure Perception
Who is have having what kind of experience?
Model Behavior
What are people doing with whom and when?
Quanitfy Space
Where is experience happening and in what
kind of space?
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Instead of designing for a single point in time –
our digital design future will allow for:
Perception
Space
Experience
Insight
• Real-time agility
• Dynamic adaptation
• Faster learning
• Predictive intelligence
• Value discovery
• Human experience
• Continuous design
Behavior
The Space you Need
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Section 1
Section 2
Section 3
The Workplace of Tomorrow
The Space you Need
Bring it to Life
The Space you Need
Page 10
Faced with our changing reality
we must challenge the
assumptions we make
to define our space
• Our current circumstance is demonstrating that most functions
can successfully work remotely however, the desire and need for
socialization, connection and learning has heightened.
• We will soon see “virtual intolerance” balanced against “comfort
of absence” which will change the purpose of the office to become
a facilitator of these needs
• This will radically shift the current assumptions that impact design
What we are witnessing...
TRADERS
CALL CENTRES
• Traders can work remotely from each other
• Call centre functions can be done remotely
and still meet GDPR regulations
• Trading can be supported remotely
mitigating the need for proximity
TECHNOLOGY
CENTRES
• Technology centres can support teams
remotely and drive the adoption of
collaboration tools
INVESTMENT
BANKING
• Technology can be used to communicate
with clients in new ways
• Virtual team collaboration can work
FUNCTIONAL
SUPPORT
• These can be done remotely and across
geographies virtually
• Still meeting regulatory frameworks
DATACENTRES
• Increasing datacentre demand can
be supported via Cloud technology
The Space you Need
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Embracing the workplace of tomorrow
provides opportunity to shift space
take, use and distribution
Base Line
1,000,000 RSF
5,500 People | 1:1
80% Desks
10% Collab. Spaces
10% Amenities
Rightsized
600,000 RSF
5,500 People | 1:1.2
75% Desks
10% Collab. Spaces
15% Amenities
Trending Future
400,000 RSF
4,500 People | 1:1.3 - 1.5
40% Desks
30% Collab. Spaces
20% Amenities
+ Resiliency
+ Resiliency
+ Resiliency
Leading the Pack
250,000 RSF
4,500 People | 1:2
20% Individual space
40% Collab. Spaces
20% Amenities
20% Social / Learning
+ Resiliency + Robust Tech
Bring it to Life
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Section 1
Section 2
Section 3
The Workplace of Tomorrow
The Space you Need
Bring it to Life
Bring it to Life
In order to produce this
future, the project team will
include partners in design
and operations formerly
not part of the real estate
delivery process.
Page 19
Team of Professionals to consider :
Emotional
Digital
Space that
Matters
Digital: Data Analytics, Digital Building Designers,
Journey Modelers, Software (Apps and AI) and
Hardware (wearable tech) Designers, Systems
Integrator and ongoing Intelligent Places Director
Emotional: Anthropologist, Sociologist and
Mindfulness Trainer
Experiential: Botanist, Chef de Cuisine, Concierge
Experiential
Services Director and Culture Stylist