The coronavirus
outbreak (COVID-19)
Global Occupier Perspective II:
(re)entry and (re)imagination
Research Report I Jones Lang LaSalle Incorporated
May 13th, 2020
The coronavirus outbreak (COVID-19) | 1
Contents
In this report:
The ‘Next Normal’
06
Lessons Learnt
08
The Corporate Journey
12
Impact and Implications
16
re
(re)imagination24
( )entry18
Sources of information
29
Contact31
2 | The coronavirus outbreak (COVID-19)
The coronavirus outbreak (COVID-19) | 3
Occupier perspective:
(re)entry and (re)imagination
This document highlights
the impacts and implications
Corporate Occupiers should
consider when re-entering the
workplace and reimagining
their real estate strategy postpandemic. It is based on JLL’s
Research and Consulting’s
insights and relevant key
facts from vetted sources.
4 | The coronavirus outbreak (COVID-19)
“
The best time to
prepare was last
January. The second
best time was last
February. The third
best is now!
”
The coronavirus outbreak (COVID-19) | 5
The ‘Next Normal’
A catalyst for change
office will maintain its importance for facilitating
interaction and collaboration and, ultimately, for
The COVID-19 crisis is ricocheting across the
employee health, well-being and productivity.
world, hitting the global economy harder
Returning to work will mean reaching an
than we’ve ever seen. The OECD’s Secretaryoptimal solution where the trust of people
General Angel Gurria noted: “This is the third
in their employer, their colleagues and their
and most serious economic, financial and social
government/state is beyond expectations. The
crisis of the 21st century”. 2020 will likely be
physical transformation of our environments will
remembered as a year that shaped the history of
be instrumental in reaching this state and crucial
the world.
to getting back to work.
Global economic growth came to an abrupt
( )entry, operation resilience and
halt in Q1; the first global quarterly contraction
since 2011. While different parts of the world are the ‘Next normal’
at varying stages of dealing with the pandemic,
The coronavirus pandemic has completely
all global regions have seen a significant
upended long-established work routines for
slowdown. There continues to be a high degree many millions of people and forced companies
of uncertainty for the outlook in a very fastto adopt remote working practices like never
changing environment. A V-shaped recovery is
before. Working from home has now become
looking less likely, and JLL recommends that
the norm for many people – and will be for the
businesses take a scenario planning approach
foreseeable future - and technology is helping
whilst maintaining agility and preparedness.
to keep people connected in new ways.
The COVID-19 pandemic has had a sudden and
Businesses will not go back to the way we knew
massive impact on all aspects of people’s lives.
before the pandemic, but successful firms
The way we live and work is changing, and
will reinvent themselves to be more resilient,
some of the emerging new trends will become
adapting their operational models to the ‘Next
part of our ‘Next normal’. Despite the current
normal’. There are four stages for companies to
switch to mass remote working, the physical
re
6 | The coronavirus outbreak (COVID-19)
transition through - prepare, respond,
( )entry and reimagine.
re
The way we are all currently living and working
differs vastly from this time last year, and we
will need to reactivate our work and business
life in different phases: an ‘initial focus’ on
the health, safety and well-being of people,
and on business continuity, shifting toward
safely re-entering workplaces and reimagining
portfolios.
Heightened uncertainty are growing
A sharp shock to the global economy in H1
2020 and throughout H2 2020 is expected:
• Economic impact: Short and long-term
impacts on economic growth, business
activity and individual behavior
• Real estate impact: After a wave of facilities
closures (offices, factories, retail, hospitality,
public buildings), governments and
corporate are starting to ease restrictions
and re-open the economy, business
activities, facilities, production and sales.
• Industry impact: Large number of
industries more susceptible to the disruption
(hospitality, retail, aviation, automotive) in
the short term, and others experiencing a
surge in demand (pharmaceuticals, biotech)
• Trade impact: Severe slowdown and
delays in trade flow will continue to cause
short-term disruption to consumers and
businesses
• Workforce impact: Remote working is
becoming the norm, and homeworking an
integral part of the corporate response
• Health impact: The coronavirus outbreak is
impacting the whole world and every single
individual on the planet - at home, at work,
during leisure time
• Governance and societal impact: There
are no boundaries to the penetration of the
coronavirus into our lives and environments,
impacting different regions and markets in
different ways. The diversity and variation
in government/state policy response
will sharply affect recovery profiles and
corporate strategies.
In the short term, businesses are likely to delay
real estate decisions, slow down their activities
and adjust their operations; this is significantly
restricting their workforce movements and
will continue to do so for several months. The
search for liquidity is intensive (cost cutting
and cost savings) for global occupiers. Portfolio
optimization is a priority for both cost savings
and the increasing demand to augment
remote-working capabilities. The next phase
will concentrate on ( ) entry and getting back
to a BNAU (Business Not As Usual) situation. As
part of this, a complex workplace and resilient
portfolio model will need to be designed,
implemented and operationalized to enable
the ‘Next normal’. At the same time, sustained
business continuity will require well-planned
and well-communicated operating practices for
people and for FM.
re
“It is about getting back
to a better world”
Christian Ulbrich,
CEO of JLL
Looking beyond the pandemic:
Overall, the way we live and work is changing,
and some of the emerging new trends will
become part of the ‘Next normal’. Yet, many
of the familiar pre- COVID-19 structural trends
will be re-enforced and will continue to shape
the real estate sector. These include growth in
corporate outsourcing, rising capital allocations
to real estate, urbanization, technology and
sustainability.
The coronavirus outbreak (COVID-19) | 7
Lessons Learnt
The pandemic arrived during a period
of faltering global growth, elevated
geopolitical risk and an intensifying
pushback against globalization. The crisis
may exacerbate all those trends. Unlike during
the GFC, there is no large-scale international
coordination in response as some countries
turn inward toward nationalism.
There are three factors that will determine the
severity of the economic downturn and which
are explained in detail in our global research
publication ‘COVID-19 Global Real Estate
Implications Paper II’ (www.jll.com/covid-19):
The severity of the isolation and social
distancing measures:
Nations have circumscribed social behaviors
The duration for which they are in place:
Only an improvement in overall public
health will bring an end to the crisis
The fiscal and monetary policy response:
Monetary measures alone cannot immunize the real
economy; they can help to limit the damage
8 | The coronavirus outbreak (COVID-19)
Green shoots from China
Mainland China was the first market majorly
impacted by COVID-19, causing unprecedented
restrictions on mobility. Two months after their
introduction, China is now starting to loosen
its lockdown measures. Many traditional
industries are now slowly returning to normal.
At the same time, others are seizing emerging
growth opportunities with potential positive
impacts for real estate markets. These include
the digital economy, online entertainment,
insurance, healthcare, and real estate
technology.
Office sector:
The return-to-office rate varies by city with
80–100% in Shanghai and 75-80% in Chengdu
and Chongqing. Leasing volumes have slowed
and renewals have become the prefered choice
of tenants. The ‘new economy’ appears to be
faring relatively well with increased enquiries
from tech companies. There is now also a more
intense focus on safety.
Logistics sector:
The logistics sector exhibited a degree of
resilience during the outbreak, with demand
continuing from companies in industries such
as e-commerce. Freight traffic and warehouse
parks have now resumed operations. Trends
such as fresh food deliveries have accelerated,
while demand for cold chain logistics mayalso
see a rise in demand.
Capital markets:
Investors are still showing strong interest in
Beijing’s commercial real estate market. While
the outbreak may have postponed some
deals, other negotiations have been pushed
through with unwavering confidence from
investors. Investors are fixing their attention
on the longer-term potential.
For further information, please see the
full report “Are green shoots emerging in
Mainland China?”
www.jll.com/covid-19
The countries first most impacted, China, Italy
and Spain, and now France, the UK and the
US, alongside countries that appear to have
successfully contained transmission like South
Korea and New Zealand have not yet flattened
the curve. Worryingly it is now several emerging
economies that are seeing a huge wave of
infections – notably Brazil, Mexico, Russia.
These scenarios have taught us that the
readiness and responsiveness of your business
and your workforce will help to mitigate the
impacts (short term and medium term), ensure
the protection of your people, and speed up
your recovery after containment:
Readiness:
Speed was and is of the essence to cope with
the exponential growth of the outbreak– the
rise of the pandemic was akin to a tsunami. The
lack of visibility of the problem itself was a real
issue at the beginning, and limited knowledge
about the scale of the pandemic slowed
down ‘Preparedness’ despite a high level of
‘Readiness’ at a corporate level – organizations
were ready but not prepared for a pandemic of
this scale.
Contingency planning:
The need for support is high, complex and
critical – specialist support is essential to
Preparedness:
address the complex issues that businesses
have never been exposed to (supply chain,
Major gaps in Preparedness of many
hygiene, cleaning, personal protection…)
businesses appeared at an early stage of
as well as a myriad of problems that have
the outbreak. As soon as the virus reached a
emerged at the same time and which have
business’s geographical region, immediate
questions surfaced on “where do we start, what required immediate actions or short-tertm
answers.
should be done and how to proceed”.
Rapid response:
Switch to reactive mode was near immediate
–the tsunami of COVID-19 and the high level of
uncertainties surrounding it for 90 days forced
employees, governments and organizations to
take decisive actions and implement radical
measures in a short amount of time.
Innovation:
Fast track solutions were at the beginning
slow to come to the market but crowdsourcing
is accelerating innovations around tech,
engineering, security, hygiene and health. The
mass of cross-collaboration is outstanding and
China, and now Italy, have become sounding
boards for experimentations and prototyping,
helping to curb the next wave of outbreaks in
other countries. A momentum for peer learning
will improve our power to respond and control
the outbreak and will help to minimize the
impact of the COVID-19 on our people and our
economies.
The coronavirus outbreak (COVID-19) | 9
Shaping forces:
MIT Sloan School of Management argues that in
anticipating this new post-crisis world and seizing
opportunity in adversity, we need to consider
several shaping forces such as new learnings,
new attitudes, new habits and new needs. We will
learn more about each of these forces through
the different phases of the crisis, but there are
already some clear themes emerging:
new ways of working and of operating real
estate facilities.
•
• New learning – science and data are critical
to navigate, manage and control an outbreak •
at this scale and develop the new metrics that
matter: Reading the science and the data and
listening to experts is necessary to understand
the outbreak and access the right data. We
are firmly in a fast-data world where new and
diverse data sets will enhance CRE strategy and
decision-making.
•
• New attitudes – remote working is
working and will stay with us: The crisis
has shifted perceptions around the scale,
effectiveness and potential of remote working.
Organizations across industries have adopted
10 | The coronavirus outbreak (COVID-19)
New behaviors – we can operate without
an office but...: Working remotely and
operating facilities with minimum services
to maintain business continuity is possible
and sustainable but has placed stress on
individual and business performance. An
office will remain a crucial central hub for the
enterprise.
New habits – we can collaborate remotely
and learn how to do it fast: Learning to
work differently and remote collaboration
is challenging but essential for teams and
leaders and for facilities managers and project
managers. However, face-to-face cannot
always be replaced by technology.
New needs – technology, including
workplace and real estate technology, has
proven crucial to sustain business continuity
at a large scale: Appropriate technology
investment and strategy is now a necessity
to maintain a resilient workplace and real
estate strategy. The right mix of talent and
technologies needs to be brought on board.
A holistic approach to people and tech
strategy is required at an enterprise level.
•
New mindset – enterprise will need to shift
towards a new operating model, the ‘Next
normal’: Navigating this unprecedented
situation has necessitated radical shifts in
thinking. Companies have had to adapt
operating models overnight, with leaders
innovating in real time to deliver new
solutions. While some changes will be
temporary, a number of lessons learned will
have lasting impacts for future operating
models.
•
New skills – a new breed of worker is
emerging: the tech enabled knowledge
worker, the augmented worker: COVID-19
has accelerated the rise of the augmented
workplace and will require more collaboration
and new skills across the organization. For
real estate teams the crisis has increased their
partnership with IT, HR, Finance and Legal
functions.
The coronavirus outbreak (COVID-19) | 11
The Corporate Journey
Resilience will be crucial to recover from
the outbreak. We anticipate that businesses
will not go back to normal as we knew it before
the outbreak, but will reinvent themselves to
be more resilient, adapting their operational
models to the ‘Next normal’: ‘( )entry’,
‘( )imagination’, ‘Implementation’ and
‘Flourish’ in the Enterprise of the Future.
re
re
A complex workplace and resilient portfolio
model will need to be designed, implemented
and operationalized to enable the ‘Next
Normal’ (with clear operating practices
for people and for facilities) and to ensure
sustained business continuity, safety and
growth. There are several measures that will
require more immediate attention (occupancy
planning and real estate liquidity solutions)
while also supporting remote working for your
workforce (homeworking, communication
plans, protection measures). Anticipating
the future and reactivating your operations
will require a rethink and ( )imagination
of portfolio design and operations through
re
tactical and strategic solutions (flexspace
solutions, reopening sites, deep cleaning,
protection measures) to allow work to be as
normal as possible.
JLL has decoded the Corporate Journey. The
path toward a full recovery will be complex
and bumpy and will require extreme resilience
and adaptability to reach a Next normal. The
Corporate Journey is illustrated above.
JLL COVID-19 Corporate Journey
Implementation
Shock
Denial and
disbelief
(
re) alization
Confront the
impacts and
dynamics
re
( ) spond
Shelter in place
drives workplace
closures
Future-fit
resiliency planning
Parallel path to more
resilient and adaptive
future state.
(re)imagination
Implement the
new vision
Flourish
Feed, nurture and
cultivate – thrive
A new Workplace
of the Future
Workplace continuity
• Scale remote work program
• Communication / governance
• Scenario planning.
(re)entry
re) activate space
re) spect health and wellness
re) vitalize property and workplace
•(
•(
•(
Productivity challenge
Improve productivity
12 | The coronavirus outbreak (COVID-19)
The coronavirus outbreak (COVID-19) | 13
Stages of the Corporate Journey
re)alization
Shock and (
“I have taken immediate actions to help avert the crisis, but are these
enough.”
(
re)spond
“The crisis is averted, what should I do now, the focus has shifted to
survival”
Broad Solutions
• Cope with the immediate crisis and confront the impacts and
dynamics: Understand and minimize organizational impact, ensure
employee safety, well-being and health, support business continuity,
occupancy planning and enterprise-wise communication initiativest
• Immediate liquidity solutions and people and asset protection:
Develop and deploy short term plans to stabilize business operations,
ensure cash preservation, people and asset protection and remote
workforce enablement
Adaptation
“This may last longer than I anticipated, I need to develop alternative
methods to keep business operational and maintain business
continuity”
(
re)entry
“We must start to work as soon as possible. Company is ready for
employees to start coming back to the office”
14 | The coronavirus outbreak (COVID-19)
• Develop alternative ways to keep business operational: Adapt real
estate portfolio and workplace strategies to match evolving business
eco-system paradigms in the short-medium term
Stages of the Corporate Journey
Productivity Challenge
“The business is operational, but productivity is dropping and not all
my sites are operational.”
(
re)imagine
“We have an opportunity to rethink our operational model and
reimagine our workplace. This may mean major paradigms shifts and
eco-system changes, is my organization / CRE org. ready, resilient,
adaptable to thrive in the future. The transformation must start now.”
• Ensure productivity for on-site and remote-workers at scale:
drive remote working plan, leverage technology, deploy culture
transformation and change management for a distributed and
physically distanced workforce within a healthy working environment
• Define post- and mid- pandemic resilient office workstyles and
portfolio: Evaluate future readiness and adaptability quotient of
the enterprise and the ability of CRE models to support enterprise
resilience, operate healthy buildings and adjust sustainability
provisions
Implementation
“I need to have a business and operational model more adapatable
and resilient. Agility is not enough”
Flourish
• Determine level of modification required to return to business:
Prepare, redesign, fit out workplaces to invite employees back to the
office, combined with remote working capabilities
Broad Solutions
“What will new paradigms mean for the future of CRE? How do I
position and support my organization to thrive in the future”
• Implement the new vision: Outline a roadmap for portfolio
transformation from interim-state to flexible / elastic future state with
specific change actions, and revised set of success KPI and metrics
• Feed, nurture and cultivate to thrive: Analyze impacts to workflow,
workforce, and workplace mega trends to radically re-assess and
develop future real estate and workplace scenarios, and embrace the
‘Next normal’
The coronavirus outbreak (COVID-19) | 15
Impact and Implications for Occupiers
The level of uncertainty is currently at an all-time
high with the trajectory of the recovery difficult
to forecast. Although there has been no global
Social
distancing
joined up policy response, individual countries
have taken major steps to try and cushion their
people and economies through this difficult
period. We look to the economic outlook and
policy implementations but would advise against
putting too much weight on a specific-point
forecast until the future pathway becomes clearer.
In the real estate sector, we can see that the
pandemic has accelerated some trends already
in evidence, whereas other trends may reverse.
For example, demand for online shopping has
Change
management
Work from
home and work
increased and will likely continue, whereas the
ongoing trend for the densification of work and
living space is now under scrutiny. Across sectors,
these trends differ, with varying implications for
real estate demand.
Occupiers’ priorities will focus on immediate
action to protect people and assets and plan for
( )entry over the coming weeks or months:
Focus areas for global organizations:
Corporate Occupiers must remain agile and
react quickly to this fast-changing situation.
Businesses are likely to delay real estate
decisions, slow down their activities and adjust
re
Facilities
management
(re)integration
and (re)entry
their operations, significantly impacting their
workforce movement. This will likely continue
to for several months. The search for liquidity
is intensive, portfolio optimization a priority
for cost savings and increasing demand to
Disaster Declared
Business Growth, Productivity, Profitability
The short-term human and economic impact
is undeniable as people stay home, offices and
shops close and production stalls. Once the risk to
human life has reduced and steps are taken back
towards a fully productive economy, it is worth
spending some time envisaging what this ‘Next
normal’ might look like. China is offering us some
visibility on what this might be.
During Impact
re)entry preparation
(
augment remote working capabilities. The
next phase will concentrate on ( )entry and
getting back to a normal situation. Occupiers
will increasingly seek real estate provision to
sustain business continuity:
re
re)imagine and flourish
(
Flourish
Business
Disruption Event
Business
Continuity Plans
Inflection Point
Next
Normal
Competitive
Advantage
Path towards
new normal
Traditional
Path
New-Old
Normal
Time
16 | The coronavirus outbreak (COVID-19)
The coronavirus outbreak (COVID-19) | 17
(re)entry
Operational resilience will be crucial to
recover from the outbreak:
There is currently limited visibility on when this
next stage will happen. This phase is complex
to navigate, requires some restructuring and
Businesses will not go back to the way we
knew before the pandemic but will reinvent courage from our leaders and the workforce,
but it will be an interim state. Occupiers must
themselves to be more resilient, adapting
their operational model to the ‘Next normal’. determine the level of modification required
to return to business: prepare, redesign, fit
The short term impact for occupiers is
out workplaces to invite employees back to
significant as their business as usual activities
the office, combined with remote working
are impacted with changes occurring on a daily capabilities. It is not about getting back to
basis. The immediate shock and realization of
office as soon as possible. Rather the opposite
the outbreak is over and the majority of
approach. Occupiers are looking for a level
occupiers are in response mode after a short
of operation which is steady and focus on
phase of preparation and immediate actions.
business continuity. What does it take to ‘reOccupiers are now preparing for ( )entry of
enter’ facilities we closed weeks ago, bring
their facilities, looking at sending their
people back to work and return to a stable
workforce back to work.
business activity? What functions must come
re
Prepare
Outbreak
shock and
(re)alization
(re)spond
Peak
Adaptation
and business
coutinuity
(re)entry
Almost there
productivity
challenge and
(re)entry
(re)imagine
The ‘new normal’
(re)imagination,
implementation
and flourish
re)entry option is available?
back when the (
The situation is rapidly changing, and the
( )entry stage will focus on: .see JLL ( )entry
Guide here (https://www.us.jll.com/content/
dam/jll-com/documents/pdf/other/reentryguide-for-working-in-the-next-normal.pdf)
re
re
re
• ( )activate space: Addressing how and
when people should begin to return to
space, and how space is structured and used
once ready for (re)entry, while balancing
health, safety and financial implications
re
• ( )spect health and wellness: Ensuring
the safety, security and health of employees,
tenants and visitors
re
• ( )vitalize property and workplace
operations: Preparing properties and
workspaces for safe and productive reentry
in adherence with new business and social
protocols, as well as government guidelines
and requirements
re
Corporate ( ) entry check list:
Workforce
‘Provide confidence it is safe to come
back to work’
• Eligibility to return to work and priorities of
re-entry
• Critical activities and sites need to be
identified
Asset and people protection
‘Safety, health and wellness to remain
the priority’
• Facilities Mothballing
• Full protection of people and assets, hygiene
solutions throughout the workplace
• Limited and controlled access to sites/
workplaces to manage density and
• ite proximity analysis to decrease commuting
movement
times
• Mental Health support to ensure trust in the
solutions proposed
• Commuting plans and protocols to reduce
virus exposures
• Tracking and control measures using
• Training and education program to prepare
technologies, apps and real time solutions
the return to work and boost their confidence
• Engage and empower the workforce, and
fulfill their needs
• Social and physical distancing protocols
• Limit sharing (technologies, equipment and
tools)
• Healthy building measures to improve air
quality and ventilation and reduce virus
spread
• Reinforced hygiene and cleaning measures
throughout the site
• Employee and Visitor screening solutions
Workstyle adaptations
‘Changing protocols and workspace
design’
• Reduced workplace density to control
people to people risk of exposures to the
virus
• Working protocols to change ways of
working and habits
• New protocols to reduce gatherings whilst
enabling collaboration
• Redesign working environment to meet
social and physical distancing standard
• New protocols to avoid movement and
gathering of employees in one location
(canteen, kitchen, toilets, lifts, breakout
spaces…)
• New services on site to avoid leaving the
workplace during working hours
• Remote working plans to sustain distance
working and enable collaboration
Source: JLL Research, April 2020
Source: JLL Research, April 2020
18 | The coronavirus outbreak (COVID-19)
The coronavirus outbreak (COVID-19) | 19
Wider environment as important as
corporate behaviour:
• Clear guidance and transparency on
• Increased and continuous cleaning and
lockdowns and access restrictions and lifting
hygiene measures of public spaces
of containment measures
• Tracking and control measures offered to all
• Reinforced protection of public assets
members of the public
Actions by corporate occupiers will be only
one piece of the ( )entry strategy. National
and local governments will also need to
• Public Transport control and management
provide safe environments and clear guidance
around density and crowds
to employees and corporates alike. Public
• Commuting measures to ease access to
infrastructure must be adapted to manage
sites, city centers and remote locations
density, provide clean environments along with
enabling tracking and control measures:
• Decontamination measures through out
public spaces
re
20 | The coronavirus outbreak (COVID-19)
• Increase Healthcare facilities and capacities
• Economic measures in place
• Review Governance and improve
policymaking and decision-making
Check list of levers to activate
( )entry: When, Who and How!
9 Fit out of the workplace – distancing, collaboration, equipment, protection measures
9 Triggers for re-opening - timing and go
ahead, level of decision making andresponsibility, legal implications
9 On-site services – what should stay, what
should go, what requires remodeling
re
9 Triage of the sites and people – priorities,
critical sites and people, define what is
essential
9 Working patterns – shifts, no shifts, groups,
days and nights activities
9 Commuting patterns – choice of vehicles or
transport, timing, protection measures, risks
9 Continuous learning – mass and fast data
input, data pulled in and data pulled out, revised key benchmarks and metrics, metrics
that matter
9 Continuous education – training and learning to navigate the new situation for employees, learning new habits and understanding
why it is critical to learn to “dance with virus”
9 Phasing approach – length of the reactivation phase and depth of the disruption
The coronavirus outbreak (COVID-19) | 21
Occupiers must strategically prepare their buildings, space and people:
1.
Promote the health and wellness of employees and visitors
2.
Ensure buildings are safe, resilient and ready
3.
Create and monitor effective guidelines and adjustments
to your space
re) entry guide to help occupiers deal with
JLL has created a COVID-19 (
an endless list of questions to answer, but which focuses on critical areas
re)entry plan.
to create an effective and successful (
The JLL COVID-19 Resources are available at www.jll.com/covid-19.
22 | The coronavirus outbreak (COVID-19)
Questions to consider:
• Phasing - How soon is too soon to re-enter
the workplace? What’s the right number of
re-entry stages? What is the proper cadence
in returning to the office? What conditions
signal “all clear” for safe return to work?
How should Occupiers be partnering with
Landlords to understand their plans and the
communal space? What role does HR, Risk,
CRE and legal take in the re-entry phases?
How can you get me to a lower cost model
quickly?
• New workplace - What does the new
work space physically looks like? Do we
really have to physically modify it or not?
What is the right density and occupancy
of workplaces? What are the right physical
and social adaptations to make to the
workspace? How should we define “Next
normal” for employees? Are facilities in
condition to be reoccupied?
• Journey - What should we be thinking
about in terms for the “employee journey”?
How are we going to deal with the sensitivity
of tenants in moving around the building?
How should you address the impacts and
sequencing of elevator traffic patterns in
•
•
•
•
and around the building?
Screening - What is appropriate for
employees, customers and visitors? Where
is the legal limitation for Occupiers and
Landlords? What is the legal position of
employees, visitors and customers?
Work from Home (WFH) – How will this
affect the productivity of the workforce?
How do I handle request to work from
home permanently? What is the level
of responsibility of employers for WFH
settings? What duty of care will companies
have to ensure their staff are working safely
and ergonomically at home?
Protection – What is a clean desk policy
in this new situation? What are the best
practices for providing employees with PPE?
What are current best practices regarding
HEPA filtration filters and systems? What
will be needed to make the space safe for
employees to re-enter? What should our
commitment to cleanliness be?
Health and Wellness - What new protocols
around wellbeing, mindfulness and
enhancing health and safety should be
introduced into the workplace? How do you
explain social distancing?
•
•
•
•
Services - What plans do you have in
the event that we have to reduce service
staff? What is the appropriate balance of
maintaining sites while limiting services and
access?
Liquidity – What is the incremental costs
versus the incremental saves of shelter
in place? How much will it cost to get a
COVID-19 proof workplace per head or per
square meter?
Talent – Do we have the right talent on
board? How do we fast track training on
specialist services and protocols? How can
productivity be sustained/increased from
current levels?
Communication: What should be
communicated to employees and how
(key messages, tone of voice, means of
communication?
The coronavirus outbreak (COVID-19) | 23
(re)imagination
Although the COVID-19 pandemic is first and
foremost a human concern there are secondary
effects that are filtering through the economy
and real estate sector that may be with us to
stay. The way we are all currently living and
working vastly differs from this time last year
– which of those changes will become part of
our ‘Next normal’ following relaxation of the
lockdowns remains to be seen. The COVID-19
pandemic will undoubtedly change the way we
live and work for the foreseeable future and new
trends will emerge that will become part of our
‘Next normal’.
JLL has identified and tracked several so called
‘mega trends’ impacting the real estate sector
for many years now – the growth of corporate
outsourcing; rising capital allocations to real
estate; rapid urbanization and city building;
the adoption of new technologies; and the
imperative to build a more sustainable future
and to take urgent action to combat climate
change. Their role in shaping the sector has
24 | The coronavirus outbreak (COVID-19)
Mega trends:
been undeniable over the past decade but,
looking to the new post-pandemic world, which
trends will shape the future for occupiers and
how will they influence the Enterprise of the
Future post-COVID-19?
Always on - Demand for solutions that
AI and Robotics– An acceleration of
allow operation through crises, high level of
e-everything and investment in technology and
readiness and resilience of Portfolio, Workforce. digitization of real estate, the workforce and the
enterprise
New Ways of Working – Remote
working is critical to success, combined with
Fast Data world – You will need
homeworking, split shifts of employees in the meaningful and mass data, and the activation,
office and a robust strategy on flexspace and
quality and governance of fast data will be
the future purpose of the office.
crucial, in real time, sharp and targeted.
Performance driven and
orientated – Portfolio Performance and
Human Performance will be central to the
success, combined with the right Metrics that
Matter, not only data.
Adaptive Enterprise and CRE future
Resilience model – Preparedness is
essential and your ability to flex in a world
of flux, volatile, uncertain, complex and
ambiguous (a VUCA world).
Responsibility – Integrating the
notion of “Responsibility” is an imperative,
not an option in the ‘Next Normal’: being
a Responsible Employer and Employee,
delivering Responsible Real Estate, writing and
operating Responsible Policy and Governance
state - your operational model must evolve
and move away from solely being agile to
facilitate an adaptive enterprise and adaptive
CRE to recalibrate portfolios.
The coronavirus outbreak (COVID-19) | 25
It is not about getting back to office as soon
as possible. Rather the opposite approach.
You should consider which functions HAVE
to come back when the ( )entry option is
available? Your scenario planning should lead
to an ‘adaptive triggering’ to cope with the
disruption as different geographies/locations
close and open. It should be your focus, so that
you minimize the number of people impacted
and ensure your business continuity.
re
Reshape delivery
model
Steady
rationlization of
real estate
strategies
Extent of
business
model
disrution
re
Narrow
deployment with
moderate impact
on RE strategies
Future A: The Surgeon
Massive and
accelerated
rationalization of
RE strategies
Future B: The Sculptor
Future C: The Visionary
Reshape
business model
Old Normal
circa Jan 2020
Less
Depth and length of
industry demand disruption
More
Source: Adapted from Getting ahead of the next stage of the coroanvirus crisis - Mckinsey and company
© 2020 Jones Lang LaSalle IP, Inc. All rights reserved.
Preparing for ( )entry into the ‘Next
normal’ is an overwhelming task – and
there are numerous decisions that you
need to make along the way. There is
opportunity in adversity in every business.
Professor Joe Allen of Harvard University
thinks “we’ll soon be in a place where
‘acceptable’ is no longer acceptable. The
goal will be ‘optimal’.” Returning to work
means reaching an optimal solution where
the trust of people in their employer,
their colleagues and their government/
state is beyond expectations. The physical
transformation of our environments is
instrumental in reaching this state and
crucial to getting back to work. New habits
and behaviors will need to be adopted and
educated.
Foremost, it is about being ALWAYS ON,
being RESPONSIBLE and ADAPTIVE. We
propose the following framework to
( )imagine the Enterprise of the Future
post-COVID-19:
re
26 | The coronavirus outbreak (COVID-19)
Always on / Resilience
Adaptive and Responsible
Real Estate
Adaptive and Responsible
Enterprise
Digital Elastic Ecosystems
Workflow
Digital intergrated
agile
adaptive
asynchronous
Culture
Workflow
Engagement
Fulfillment & Delight
well-being,Health
and protection
performance
Liquid Portfolio strategies
Workflow
Digital
All + Augmented
Congnitive+
Digital + Mobile
Robotic + Virtual
Digital
Workflow
Experience
Agile + Collaborative
immassive + flexible
distributed
adaptive
Building
Intelligent
Sustainable
Ellicient
Smart
safety
Values
Portfolio
Flexiable
Always-on
data-driven
optimized
resilent
Health
Vision and Guiding Principles
Responsible
The ‘Next normal’ will take time to evolve.
Some new trends are already starting to
take shape as governments, businesses and
communities in some parts of the world begin
to adjust to the post-pandemic environment.
Several scenarios are emerging for occupiers
and will be influenced by the depth and length
of industry demand disruption and the extent
of the business model disruption:
When in doubt, put people first:
More
Adaptive
Future Scenarios:
© 2020 Jones Lang LaSalle IP, Inc. All rights reserved.
The “re-set” will lay the groundwork
for reimagining the new workplace as
a distributed ecosystem model.
The coronavirus outbreak (COVID-19) | 27
Sources of information
Please visit the JLL COVID-19 website:
www.jll.com/covid-19
The following list of sources could help you to better understand the coronavirus
outbreak and find guidance on how to address it.
•
World Health Organization (WHO - https://www.who.int)
•
Center for Disease Control (CDC - https://www.cdc.gov/)
•
OSHA’s Guidance on Preparing Workplaces for an Influenza Pandemic https://www.osha.gov/Publications/
influenza_pandemic.html
•
IFMA Coronavirus Preparedness Research Center (www.ifma.org)
•
CoreNet - https://www.corenetglobal.org/stayinformed/newsdetail.aspx?Itemnumber=42852
•
WEF Action Platform: https://www.weforum.org/covid-action-platform
•
APHA COVID-19 Conversations: https://covid19conversations.org/
•
Harvard Daily update on COVID-19: https://www.hsph.harvard.edu/news/hsph-in-the-news/the-latest-onthe-coronavirus/
•
COVID-19 – A Program at the Harvard T.H. Chan School of Public Health: https://covid-19.forhealth.org/
•
OECD outlook on the global economy: http://www.oecd.org/coronavirus/en/
•
The Hammer and the Dance: What the Next 18 Months Can Look Like, itf Leaders Buy Us Time: https://medium.
com/@tomaspueyo/coronavirus-the-hammer-and-the-dance-be-b56
•
Asian lessons - reopening success seems highly tied to: travel restrictions, testing, screening, contact tracing,
highly targeted isolation of cases, and to some extent the use of masks. : https://medium.com/@tomaspueyo/
coronavirus-learning-how-to-dance-b-e
•
Iceland case study - Iceland acted early, has leaned more heavily on genetic screening along with testing
and is unique as it is small and has only one major port of entry: https://www.bloomberg.com/news/
articles/-/iceland-is-the-perfect-country-for-studying-covid-19
•
Sweden - Sweden seems to have taking a more controversial approach relying on voluntary social distancing
measures and hoping for a quicker path to herd immunity, but has seen a higher death rate. https://www.
nature.com/articles/d--x
28 | The coronavirus outbreak (COVID-19)
The coronavirus outbreak (COVID-19) | 29
Contact
To find out how we can support your global real estate market strategy with research insights and strategic advice, please contact one of
the members of the JLL Corporate Solutions team.
Dr. Marie Puybaraud
Global Head of Research
JLL Corporate Solutions-
30 | The coronavirus outbreak (COVID-19)
David Barnett
Research Manager, Americas-
Tom Carroll
Head of Research EMEA
JLL Corporate Solutions-
Peter Guevarra
Research Director, APAC-
Scott Homa
Senior Research Director, Americas-The coronavirus outbreak (COVID-19) | 31
References:
• https://www.oecd.org/washington/newsarchive/covid-19jointactionstowinthewar.htm
• https://cleantechnica.com/2020/03/18/imperial-college-epidemiologists-report-projects-up-to-2-2-million-covid-19-deaths-in-us-510000-in-uk/
• https://bcghendersoninstitute.com/how-will-things-be-different-when-its-all-over-513900bfb0af
• https://www.wsj.com/articles/a-workplace-attuned-to-the-humanity-of-workers-?mod=ig_afterthepandemic
• https://www.bisnow.com/houston/news/architecture-design/the-coronavirus-is-going-to-change-how-we-think-about-design-103669?utm_
source=CopyShare&utm_medium=Browser
JLL
About JLL
About JLL Research
www.jll.com/covid-19
JLL (NYSE: JLL) is a leading professional services firm that
specializes in real estate and investment management.
JLL shapes the future of real estate for a better world by
using the most advanced technology to create rewarding
opportunities, amazing spaces and sustainable real estate
solutions for our clients, our people and our communities.
JLL is a Fortune 500 company with annual revenue of
$18.0 billion, operations in over 80 countries and a global
workforce of more than 93,000 as of December 31, 2019. JLL
is the brand name, and a registered trademark, of Jones Lang
LaSalle Incorporated. For further information, visit jll.com.
JLL’s research team delivers intelligence, analysis and insight
through market-leading reports and services that illuminate
today’s commercial real estate dynamics and identify
tomorrow’s challenges and opportunities. Our more than 500
global research professionals track and analyse economic
and property trends and forecast future conditions in over 60
countries, producing unrivalled local and global perspectives.
Our research and expertise, fuelled by real-time information
and innovative thinking around the world, creates a
competitive advantage for our clients and drives successful
strategies and optimal real estate decisions
Jones Lang LaSalle
© 2020 All rights reserved. The information contained in this document is proprietary to JLL and shall be used solely for the purposes of evaluating this proposal. All such documentation and
information remains the property of JLL and shall be kept confidential. Reproduction of any part of this document is authorized only to the extent necessary for its evaluation. It is not to be
shown to any third party without the prior written authorization of JLL. All information contained herein is from sources deemed reliable; however, no representation or warranty is made as to
the accuracy thereof.
32 | The coronavirus outbreak (COVID-19)