Ahmed Basha

OneX Brand Identity Style Guide February 2024 OneX Corporate Brand Guidelines | February 2024 OUR PHILOSOPHY Only What Can Be Measured Can Be Enhanced This is a unique era where the world is obsessed with measuring attention: for lead conversion, clout, engagement, reach, brand awareness and ultimately measurable customer actions that impact revenues and the bottom line. We achieve this by We are here to provide We connect audiences to We interpret data and providing a data-based, the best value and best brands and help clients create media strategies performance driven, and returns for businesses. to sustain a rewarding, that deliver practical tailored integrated mix of long lasting relationship results using real world media solutions. of customer loyalty. dynamics. OneX Corporate Brand Guidelines | February 2024 3 TAGLINE The tagline should be used in conjunction with the OneX signature whenever possible. The font used is Montserrat Regular. Should the signature be 1.5 inch or smaller, use the signature without the tagline. This logo is distributed by Marketing Creative Services upon request. Please do not attempt to recreate this yourself. Montserrat Regular If the logo is 1.5 inch wider, or smaller do not use the signature with the tagline. Instead, use the logo without the tagline for better readability. OneX Corporate Brand Guidelines | February 2024 8 LOGO MISUSAGE Do not alter or distort the OneX logo in Do not use change colors of the logo any of the following ways. Do not convert the logo to grey scale. Do not alter or distort the logo. Do not apply outline for the logo. Do not reposition the logo and tagline. Do not enlarge or reduce a portion of the logo. OneX Corporate Brand Guidelines | February 2024 10 PRIMARY COLOR PALETTE OneX Red, OneX Orange and OneX Purple are the main colors of the OneX corporate color palette. Use these color proportions in any layout or OneX Red OneX Orange OneX Purple collateral design. Use only black or white text on core colors as outlined on the right. Do not interchange the use of black and white text according to preference, as these color combinations are specifically approved for accessibility. OneX Corporate Brand Guidelines | February 2024 OneX Red OneX Orange OneX Purple C0 M100 Y100 K10 C0 M50 Y100 K10 C70 M100 Y0 K0 R210 G10 B16 R243 G146 B0 R210 G10 B16 Hex #d20a10 Hex #f39200 Hex #702283 PMS 185C PMS 151C PMS 2613C 12 OUR FONT FAMILY Weights Our brand typeface, Montserrat, comes in nine weights from light to bold. We most commonly use Light, Regular, Medium, Bold, and Semibold. Bold and Black should be left for special instances. Styles Montserrat comes in Eighteen styles including a full set of italics that can be (tastefully) used to add emphasis. OneX Corporate Brand Guidelines | February 2024 Meet our typeface: Montserrat Montserrat Semi Bold 46/55/-10 Hello Hello Hello Hello Hello 01 02 - Thin Extra Light Light Regular Medium Semi Bold Bold Extra Bold Black 15 TYPOGRAPHY Montserrat Thin Montserrat Bold Montserrat Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Extra Light Montserrat Extra Bold Montserrat Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Light Montserrat Black Montserrat Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz OneX Corporate Brand Guidelines | February 2024 Montserrat Thin Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Extra Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Extra Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 16 TYPE SPECIMEN H1 Montserrat Regular, 36/38 H2 Montserrat A better way to work Simpler, more pleasant and more productive Medium, 24/28 H3 Montserrat SemiBold, 18/24 H4 Montserrat The kind of thing you don’t know you need, but once you have it, you can’t live without it. It feels like the natural evolution of work. Proven Track Record, Improved Ad Performance. Bold, 12/15 OneX Corporate Brand Guidelines | February 2024 17 TYPE SPECIMEN CONT. P Montserrat Regular, 8/12 Style Set 2, Optical Kerning, -10 Tracking Quote Mark Montserrat Regular, 48 Pull Quote Montserrat Light Italic, 18/24, -10 Tracking OneX Corporate Brand Guidelines | February 2024 At OneX we believe in pushing the boundaries of imagination. Our one-stop marketing and design studio is fuelled by the perfect blend of human ingenuity and cutting-edge AI technology. By harnessing the power of artificial intelligence, we amplify our creative prowess to deliver unparalleled brand solutions that captivate and inspire. With a team of visionary designers, strategists, and technologists, we embark on a journey to transform your brand identity into a masterpiece. From concept to execution, we meticulously craft every detail to ensure your brand story resonates with your audience on a profound “ Attribution Montserrat Bold/ Light Italic, 9/9/13/-10. level. Our approach is simple yet revolutionary: we combine the artistry of human imagination with the precision of AI algorithms to unlock limitless possibilities. Whether it’s crafting compelling visual identities, designing immersive brand experiences, or devising strategic marketing campaigns, we are dedicated to elevating your brand to new heights. At OneX, innovation is not just a buzzword – it’s the driving force behind everything we do. By staying at the forefront of technological advancements, we empower our clients to stand out in a crowded marketplace and leave a lasting impression. Marcel Gherkins Spokesperson, OneX CTA Text Montserrat GET STARTED Semi Bold 8 Join us on a journey where creativity knows no bounds and imagination knows no limits. Experience the transformative power of AI-augmented design with OneX. Let’s redefine the future of branding together. 18 ICONOGRAPHY: OVERVIEW How to use Icons play a large role in the OneX website and other creative marketing collaterals. Icon’s primary role is to Home External link Lock/unlock Bookmark Content Arrow Box/package Research Increase Tablet Connect Phone In/entry Refresh/rotate Data center Astrix Global Logistics Laptop Screen Meter Play Real estate increase Money transfer Livery Growth Development Estate agent Stocks Mix/shuffle Capital Stock Retail/label Ideas Currency Real estate Warehouse Picture Contacts/personal Search Chart/data Share/out box Burger menu List Cloud Document Location Sustainability Technology Metro Service Shipping Restaurant Airport Security Awards Ratings Focus Business ORG Charts Billings Wifi University Scedule VR Link Retail Key Parking Tram Service Trnsport Car Rental Signages guide a visitor or a reader through the content. Do not tamper with the vector files of the icons. They have been designed to have equal stroke weights and be of equal proportions to one another. If additional icons are to be created, keep in mind the following: • The size of the icon must be made equal to existing icons • The icon’s stroke must be of equal weight to the existing icons. • Design balanced icon imagery that is a mixed use of positive and negative space. OneX Corporate Brand Guidelines | February 2024 20 PHOTOGRAPHY Photography is vital in bringing the personality of our brand to life. It supports our position as experts, makes us Lifestyle photography distinctive and enables us to stand out. We want to attract attention to our brand. Inspiring first impressions through great photography is a powerful way to do this. Many of the following principles are common to both sourced and commissioned photography. • Bold - This is the marketing industry. Abstract architecture photography Bold imagery captivates viewers. • Clever - Clever and playful uses of imagery, whether it is a metaphor or simply a goofy character. • Practical - If layering type over your imagery, Photoshop shades of light or dark to increase the Conceptual imagery contrast and readability. Be subtle and elegant or else this tactic will look outdated and cheesy. • Modern - Use modern and on-trend images and techniques to best represent the brand. OneX Corporate Brand Guidelines | February 2024 25 STATIONARY SAMPLES Marcel Gherkins Spokesperson, OneX OneX Design Studio 344 Park Avenue 24 Warwick Street London W1B 5NH San Jose, CA- Phone- Fax- T +44 - M +44 --twitter@Maruk OneX Design Studio 344 Park Avenue San Jose, CA- Phone- Fax- Onex.com Option 1 -Business card standard front with a blank back Business card backs (multiple options) Marcel Gherkins Spokesperson, OneX Option 2 - Business card Standard front with image on the back. Use our approved Ai Generative Images from OneX asset Library. 24 Warwick Street London W1B 5NH Envelope T +44 - M +44 - -twitter@Maruk Onex.com Letterhead OneX Corporate Brand Guidelines | February 2024 29 SOCIAL MEDIA LinkedIn Standard Posts 08.00 Standard posts can be of three types, i.e., Square, Landscape, and Portrait. You can add one image or multiple in one LinkedIn post. The recommended sizes for these are: • Square: The ideal image size for this square post is 1080 x 1080 pixels (1:1 ratio) • Landscape: The ideal image size for this post is 1200 x 627 pixels (1.91:1 ratio) • Portrait: The image should be Promote Your Business on Social Media • Include 20 creatives per month • Professional design work • 10 posts per month Design is the slient ambassador of your brand We make your www.onex.design.com www.onex.design.com brand stand out We Help Brands Connect with People www.onex.design.com in the crowd ? • Ad campaigns 627 x 1200 pixels www.onex.design.com Social Media posts LinkedIn Mobile App 1080 pixels x 1080 pixels OneX Corporate Brand Guidelines | February 2024 35 SOCIAL MEDIA Instagram and Face Book Story Dimensions The Instagram story dimensions are 1080px by 1920px, which is an aspect ratio of 9:16. What this means is that your IG story video or photo will have to be 1080 pixels wide by 1920 pixels in height. Facebook Stories take up the entire mobile screen,the recommended Facebook Story image we are One-stop Marketing and Design Studio Have an idea or project ? Have an idea or project ? we are one-stop marketing and design studio Know more www.onex.design.com Schedule a Call size is 1080 x 1920 pixels. Your profile photo and some buttons will appear at the top of your Stories, so be sure to keep that in mind when designing your images. OneX Corporate Brand Guidelines | February 2024 36 PULL-UP BANNER Pull-up banners are comprised of a lightweight aluminium base and feature a retractable 3’ Size 3 feet x 6 feet printed graphic that effortlessly extends upwards Unleash Creativity with AI - making them one of the easiest and most convenient display stands to transport and assemble. Being so popular, pull-up banners now come in more sizes than ever, but choosing the correct size can be somewhat difficult. Our guide on right details the most popular pull-up banner measurement. 6’ Your one-stop for world-class marketing and design. Our AI-driven studio elevates your brand to new heights. Transforming Ideas into Reality Your one-stop for world-class marketing and design. Our AI-driven studio elevates your brand to new heights. AI-Augmented Creativity AI-Augmented Creativity Immersive Brand Experiences Tailored Brand Solutions Experience the future today! OneX Design Studio -. www.onexdesign.com OneX Corporate Brand Guidelines | February 2024 Immersive Brand Experiences Tailored Brand Solutions OneX Design Studio -. www.onexdesign.com Experience the future today! 37 EXHIBITIONS - LANYARD AND PASS This example shows a black lanyard and pass. The lanyard could also be produced in other colors from the Core palette. The staff photo appears cut-out on a white background. OneX Corporate Brand Guidelines | February 2024 39 MERCHANDISE EXAMPLES OneX Corporate Brand Guidelines | February 2024 41 MERCHANDISE EXAMPLES OneX Corporate Brand Guidelines | February 2024 42 ©2024 OneX Design Studio www.onexdesign.com OneX Corporate Brand Guidelines | February 2024 | All rights reserved 44