Adriana Belei

RELAUNCHING A LAW FIRM BRAND ACROSS MULTIPLE CHANNELS CASE STUDY p.Xel Digital Agency BACKGROUND AND PROBLEM A full-service immigration law firm located in Barcelona, Spain has developed its expertise and resolved complex immigration cases throughout the years. The lawyers worked in a variety of projects that included from business setup, individual visas or Immigration employment cases. The problem was to build a recognizable brand that would make the firm get attention and maintain a coherent across multiple marketing channels. They were also looking to create a consistent online presence and start investing in online marketing strategies. "IDENTIFY THE COMMON VALUES AND MESSAGES THAT DEFINE A DIVERSE GROUP OF LAWYERS" The firm recognized the need to redefine their brand and become consistent across multiple marketing channels to command more attention from their potential customers. 58% increase in customer confidence 50% increase in online traffic Competitive Advantage in front of other firms p.Xel Digital Agency STRATEGY "Talk to firm stakeholders, create a unified brand and re-launch the new identity with a comprehensive, multichannel campaign." The firm turned to p.Xel Digital Agency to figure out how to communicate the firm's values and how that message could be crafted into a compelling brand story. To do that, we interviewed the firm's lawyers. This process eventually teased out a message that resonated with everyone and formed the seed for rebranding. We then mapped out an aggressive plan to re-introduce the firm and its cohesive brand identity to the community using email marketing campaigns, advertisement in lawrelated websites and social media platforms. Our designers created the materials and kept the branding consistent across channels. Results that Speak Numbers By relaunching a firms' image we achieve: Colour improves brand recognition by up to 80%. Consistent brand presentation across all platforms increased revenue by 23%. 64% of consumers admit that shared values help them create a trusted relationship with a brand. “I am really grateful to have found p.Xel Digital Agency. After working with different providers, this agency is the only one that has managed to stand out.” Spaincorp Consultants p.Xel Digital Agency IMPACT Unified lawyers around a new brand, created a surge in web traffic and enhanced the firm's community image. After auditing the brand of the firm, we created a branding kit with all the company's branding details. The Brand Identity kit includes colours, fonts, logo variations, visuals and brand message. With the branding kit, we could start the rebranding process. The rebranding initiative was a success – externally and internally. The firm bought into and backed the creative campaigns we had developed. Considering the high competition between law firms, the firm now managed to pick up more business and international acclaim. We are continuing this journey towards building an online marketing strategy to increase the traffic and convert more visitors into clients. Benefits of aligning a firm's branding Improved customer experience Shift form a Singular to an Integrated Mindset Changing Organizational Culture The business world is always analyzing online behaviour and determining how those actions can affect firm's growth down the road. p.Xel Digital Agency