Adi Putra

Adi Putra Digital Marketing Portfolio Actual data screenshot can not be shown due to sensitive and confidential information = Adi Putra profile summary: Adi is currently working at Midplaza Holding who owned a wide variety Of business units ranging from hospitality portfolio to technology portfolio. His role at this stage is a senior digital strategist and have an objective to help and assist all of Midplaza Holding business unit on its digital marketing activity. He have a wide knowledge in digital marketing environment and often get exposed with a new trends, vendors or agency and to a new tools that can help the team to perform better. The team managed around $400,000 digital spending for the hospitality industry and $100,000 budget for the technology portfolio. Asides of his fulltime job, Adi is a tech savy person and show interest in tech, sports, digital world and games. Increase website booking share against OTA: AYANA Resort & Spa BALI Brand: As an award-winning and Bali’s only fully integrated resort, for 24 years AYANA has been recognized as an Indonesian hospitality leader. Challenge: As one of the world class destination in Bali, AYANA has marked an excellent occupancy rate compared to other property, but majority of the booking in digital environment is still populated from OTA. Solution: Identifying the feeder market and suitable digital channels and implementing a robust digital marketing strategy in every available touch point. Combined with an engaging and exclusive advertisement to potential audience. + 10% Website booking percentage Successful Ad positioning in SEM for branded keywords Vs OTA Increase website booking share against OTA: AYANA Komodo Resort Brand: AYANA Komodo Resort is the first and only 5-star resort on Labuan Bajo’s exquisite Waecicu Beach. Challenge: AYANA Komodo Resort is the newest hospitality portfolio from AYANA which recently open in September 2018. the objective is to attract more tourist and exposed a new destination called “Labuan Bajo” to international market where the majority of international traveler is still not aware of this destination. Solution: Plan and decide which market that suitable the most for this new destination, partnership with publisher / media as well as utilize a performance marketing campaign on Google and social media to increase the awareness and retarget them with a relevant promotion and advertisement. + 380% ROI Of Google ads campaign In the 1st year + 3,000 Bookings From all digital channels Across 2019 Spread awareness for newly launched retail focused product: Biznet Gio Brand: Biznet Gio is a company that provides cloud services to Indonesian market. The company was established in Jakarta is a joint venture between Biznet and Internet Initiatives Japan (www.iij.ad.jp) Challenge: Biznet Gio recently launched a cloud services product in 2016 which focuses on end consumer. The products has a unique selling point which is pay per use and in needs to spread its new product to relevant audience. Solution: The focus is generates a high quality visit to the website and Create a new digital channel development such as targeted Google ads, and social media ads (Facebook & Instagram). Optimization often happened in a weekly or even daily basis such as excluding an irrelevant domain and A/B testing in the social media advertising area. + 60% Organic traffic after campaign end + 3,000 Likes On Facebook Improve response rate and increase online registration: Biznet Home Brand: Biznet Home is Internet service provider from Biznet that focused on service or residential area with a stable internet connection and highspeed for both download and upload. Challenge: Biznet Home planned to make their business strategy become more efficient which they are in need to shift offline to online registration, meanwhile still maintaining their customer experience as the first priority align with their subscriber number. Solution: Review and audit their digital asset, collaborate with cross division in Biznet team, external party to create a performance marketing campaign and utilize a social media suite to better track the performance and improve their engagement rate as well as increase number of digital registration through website. X 2 Online registration From previous year and increase total registration + 40% Engagement Rate From customer experience = Through out my career, list of vendor or tools I use and work with Trust me, still a lot that have not been mentioned “Sometimes the result is not always align with what we are expecting, but if we learn from the process things are going better and better next time” Thank You- -