Adelabu Mercy Monjolaoluwa

CASE STUDIES/ ADELABU MERCY Hello! Nothing speaks better about a person’s professionalism in e-commerce like case studies. My name is Mercy. I have been a content writer for over 3 years and marketing writing for 1 year +. I have been opportune to work with many companies onsite and remotely in different niches (B2B, e-commerce, Start-ups, Medical, Finance). I have mastered and still updating the skill of modern digital marketing and had a great experience managing teams in organizations. I would like these case studies to give a brief understanding of the value I can bring to your company. I believe that the drive and creativity that I have shown in my career would prove a valuable asset to your company. Best regards, Mercy THE CHALLENGE Atelite Consult was looking for a professional writer that offered high exposure to relevant audience which is proving difficult to reach programmatically. Their target audience was startups, final year student. SOLUTION I got a chance to be the first freelancer who worked on his About Us page, Products and Services, Missions and Visions. One of the best ways to generate new customers was to educate them with native advertising. I leveraged on successful campaigns to generate more than hundreds of individual consulting with Atelite Consult. RESPONSIBILITIES • • Managing Native Advertising CRM optimization THE CHALLENGE MaxArbritage approached me to help create a Corporate Profile for a Start-up business with the profile looking like a 10-year old. The main target was to convince Investors/ Stakeholders to sponsor the expansion of the company by investing in MaxArbritage. SOLUTION To achieve that, I did a research on Competing and existing company with similar services. I built a convincing profile that included a catchy About Us Page, Financial Information, Cyber Security etc. I and the project manager built an end-to-end analytics where we saw exactly how different audience segments are converting and which search keywords brings us investors. RESPONSIBILITIES • • • Marketing Strategy Landing Pages Development End-to-end Data Analytics THE CHALLENGE As we know that a Professional CV, Resume and a convincing Statement of Purpose will eventually secure your dream job and academic Scholarship. For the business to thrive, it requires generating customers daily, creating a detailed-convincing contents and great reviews from clients. SOLUTION I started my writing brand in 2022 as the lead consultant. I have taken complete ownership of improving conversion of paid, affiliate and organic users and has increased the brand capacity to more than 100 customers with 70% secured job. The main goal is to create a constant flow of potential clients. RESPONSIBILTIES • • • Lead Generation Email Marketing Content Strategy THE CHALLENGE A renowned B2C Beverage company challenged themselves to expand their market at the beginning of the year. Their main obstacle was the health effect of vaping on users. This company decided to produce new products with new flavors to reduce the effect of vaping and to convince more individuals to vape. They approached me with the task of creating a beautiful Products description including: Pros and Cons, Product Overview with SEO optimization. SOLUTION I decided to create a catchy overview of different flavors while informing vapers to vape moderately to prevent life-threatening issues. I also created a solid Call- To- Action to ensure website visitors make a purchase. RESPONSIBILITIES • SEO Strategy • • Marketing Strategy Content writing CASE STUDIES /ADELABU MERCY THANK YOU! For taking time to review my case studies. I truly believe that my skills, experience and education would make me a valuable asset for your organization.