When to Send This Email Below:
•
After an Opt-In from a Landing Page/Sales Page:
If the subscriber signed up for a freebie, this email could come after they’ve
received the free resource.
Email Sequence
For Stay-at-Home Moms / Students (e.t.c) To Get Started in Copywriting and
Start Earning from Home.
NB: this client has a YouTube channel/video resources.
This can also be tweaked for other Demography, Niches and Needs.
SPREADSHEET for Visual Representation
Email
#
Subject
Line
Purpose
Email
Welcome,
Kim! Your
Freebie Is
Here
Welcome & - Warm
Deliver
welcome
Freebie
- Freebie
download
link
Instructions
to whitelist
emails
1
Email
2
Grab Your Build Trust
Ticket.
& Provide
Here’s How Value
I Escaped
the Rat
Race for
Good
Key
Elements
- Personal
story
- Struggles
of SAHMs
- Roadmap
to success
- Free
YouTube
CTA (Call
to Action)
Notes
Download
Freebie,
whitelist
email,
reply
Builds trust
and ensures
deliverability
Watch free
videos,
consider
coaching
Shows
expertise &
offers
valuable
content
videos
Email
It’s Your
Turn…
3
Email
4
Email
5
Social
Proof
(Testimonia
ls)
- Success
stories
(Nadi,
Martha,
Max,
Franklin)
Screenshot
s/videos
Watch
testimonials,
join
coaching.
Click to
Start
Learning
Kim, Your
Call to
Wake-up
Action
Call Is
(Hard Sell)
Here (Don’t
Ignore
This)
- Personal Join
struggle & Program
transformat Now
ion
- Lifestyle
upgrade
- Student
earnings
proof
- Income
dashboard
screenshot
I Almost
Quit…
- Fear of
failure
- Personal
breakthrou
gh
- Tolu’s
success
story
Overcome
Objections
(Fear &
Doubt)
Uses proof
to drive
trust and
FOMO
Uses
storytelling
and
personal
struggles to
convert
Final call to Addresses
enroll. Take fear and
Action Now hesitation
to take
action
Email 1:
(Welcome)
Subject:
Welcome, Kim! Your Freebie Is Here
Body:
Hey Kim,
I’m SO excited you’re here!
You’ve officially taken the first step to transforming your life and
I couldn’t be more excited to be on this journey with you.
(Grabbed your freebie here)
You’re now armed with the best tools to help kick-start your learning and
journey to financial success.
But to gain more access to me here, you NEED do these below:
Step 1:
To ensure you don’t miss any of the valuable tips, updates, and outreach,
make sure my Emails land in your primary inbox.
Sometimes, Gmail likes to put the good stuffs in the Promotions/Spam tab,
but here’s a quick fix:
1.
Open Gmail and head to your Promotions tab.
2.
Find this email (yes, the one you’re reading right now).
3.
Drag it to your Primary tab.
4.
When a little pop-up asks, “Do this for future messages?”
Click Yes or Always Move.
5.
Or, even better, add me to your contacts:
•
Click on my email address at the top (it’s your email address).
•
Hit Add to Contacts or Add to Address Book.
Boom!
Now you won’t miss any emails from me.
Step 2:
I want to hear from you!
Got questions?
Hit “reply”, I’m always here to help.
You’ve got everything it takes to succeed Kim.
Start by [Downloading Your Kit] here if you haven’t
I’ll guide you every step of the way and show you how to turn this passion
into your biggest income stream.
Talk soon,
Adaeze Dieyi
Email 2:
Building Trust and Providing Value
Subject:
Grab Your Ticket. Here’s How I Escaped the Rat Race for Good
Body:
Hi Kim,
Just to let you know; I see you.
The late nights,
The endless to-do lists,
The frustration of not knowing the fastest way to get to where you want to be,
I get it!
When I started,
I knew I didn’t want to waste time guessing; I wanted a proven path.
So, I took a different route,
I invested in the right skills, learned from the right people like you are doing
now…
…and I followed a clear roadmap.
That’s how I escaped the rat race!
Now,
I help other stay-at-home mums like you do the same.
This is Grace—
A former nurse who started learning copywriting with me. Today, she’s earning in
dollars from home.
[Grace’s Story] → [Insert Link]
I won’t lie, going at it alone can be tough.
But, you can keep figuring things out with my free videos,
Many of my students have shared how much they’ve gained from them.
So if that’s your choice,
I’ve linked some valuable videos below for you.
[Inserted link samples below]
- 5 Practical Ways to help you craft copy faster
- 3 killer headline strategies known to man
- 2 Bonus Copy framework to keep your readers engaged
But if you’re ready to make this journey faster and easier,
My coaching is open for you,
Click here to start making money from copywriting today
No pressure. Just a shortcut if you want it.
Whatever you choose, just don’t stay stuck.
You’ve got this! I’m rooting for you.
Talk soon,
Adaeze Dieyi
Email 3:
Testimonials
Subject: It’s Your Turn…
Body:
Kim,
Companies are looking for people like you to help them sell their products.
Watch these videos if you doubt me.
Meet Nadi and Martha,
Both are stay-at-home mums like you,
And they started with me from scratch.
[Nadi’s Story] → [Insert Link/screenshot]
[Martha’s Story] → [Insert Link/screenshot]
No prior experience. No fancy credentials.
Just a proven system that works.
Martha made her first $500 in 3 weeks;
Nadi now runs her own business making millions from Email Marketing
If you are wondering; “Can this actually work for me?”
Meet Max He is an 18-year-old student and making 6-figures from 3
International clients
[Max video] → [Insert Link] OR Screenshot
Mr Franklin has this to say
[Insert Link]
Real Stories. Real Results.
Now, It’s Your turn
Click here [Insert Link] so I can show you how.
Cheers,
Adaeze Dieyi
Email 4:
The Call-To-Action
Subject:
Kim, Your Wake-up Call Is Here (Don’t Ignore This)
Body:
I Found a 7-Figure Skill That Turned My Hobby Into a ₦1.5 Million Per
Week Income Stream in Just 3 Weeks.
…. And You Can literally do the same, starting today; if you continue
reading
Hey Kim,
I was once where you are,
stuck at home, juggling diapers, dishes,
and that nagging feeling that I could be doing more.
Most times, i depended on my husband for money
And you know what that feels like.
Some days I felt like a failure.
Even worse, I had a mental breakdown after I saw a former course mate
I was better than back in school, at the grocery store.
She looked like a million bucks and married just like me.
When i got home that day, i found her on instagram and
I admired the fact that she could travel, buy expensive and luxurious stuff
Without needing to beg for cash from her partner.
It was obvious that she had something huge going for herself despite being
married and with kids.
I got depressed instantly.
It was like the air got sucked out of me and
I felt I was wasting away by the day.
So one morning, i got thinking about what i could do,
I knew I love writing, but I never thought it was something I could make
money from.
Girl, was I wrong!
I would love to show you my earnings as of today.
But before I show you my profits, take a look at what my students have
made
[Insert 2-3 short testimonials or screenshots of students earnings and their
before and after photos]
So What’s Your Excuse?
These people started from scratch. No prior experience, no writing
background.
The only difference?
They took action. You can too!
Have a look at the numbers on my dashboard for this month,
[An image showing Dashboard)
1.5Million naira, that's how much I made this week from writing.
Now I take vacations and buy anything for myself and my kids…
And I want to show you exactly how you too can do the same from your
home.
So If you’re ready to stop waiting for the ‘perfect moment’ and start
earning from what you love…
Then CLICK HERE to find out
No fancy degrees or background in writing is needed.
Just you and the drive to make a change is all that you need to Start NOW
If you want to constantly make 7-figures weekly like i do,
CLICK HERE to start your journey with me.
Cheers,
Adaeze Dieyi
Email 5
(Follow-up)
Subject: I Almost Quit…
Body:
Kim,
I need to tell you something most people won’t admit.
When I started, I almost quit.
X Not because the skill was hard…
X Not because I didn’t have the time…
X Not even because I thought it wouldn’t work.
I almost quit because of fear.
Fear of failing,
Fear of disappointing myself,
Fear of wasting my time,
Fear of looking stupid.
Now,
Imagine if I had let that fear win?
I’d still be stuck, doom scrolling, wishing I had taken action sooner.
I’d still be watching others win, thinking, “Why not me?”
I’d still be wondering if I was “good enough.”
But instead, I pushed through.
I followed the process.
And guess what?
I landed my first client.
Then my second, third and more.
The truth is,
Fear isn’t the real problem
The real problem is letting it stop you.
Here’s TOLU—
She almost let fear stop her too. She hesitated for 2 months, afraid she
wouldn’t be good enough. Today, she works with 5 international brands and
makes more than she did at her 9-5 job.
[Watch Tolu’s Story] → [Insert Link]
Or Screenshot messages]
So answer this?
Are you going to let another week, month,
or even years pass, and you are still wondering what if?
Or are you finally going to take the Bold step that changes everything?
If you’re ready, I’ve got you.
Click here, and let’s get started. [Insert Link]
I know you can do this. The real question is; do YOU?
Get started Now [Insert Link]
Cheers,
Adaeze Dieyi